{"id":63476,"date":"2026-07-29T12:20:26","date_gmt":"2026-07-29T12:20:26","guid":{"rendered":"https:\/\/www.europesays.com\/germany\/63476\/"},"modified":"2026-07-29T12:20:26","modified_gmt":"2026-07-29T12:20:26","slug":"exclusive-bradley-lord-mercedes-making-a-fast-car-reliable-is-easier-than-making-a-reliable-car-fast","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/germany\/63476\/","title":{"rendered":"Exclusive &#8211; Bradley Lord (Mercedes): &#8220;Making a fast car reliable is easier than making a reliable car fast&#8221;"},"content":{"rendered":"<p>                <img decoding=\"async\" src=\"https:\/\/www.europesays.com\/germany\/wp-content\/uploads\/2026\/07\/DPPI_00124010_949-2.jpg\"   width=\"1200\" height=\"919\" fetchpriority=\"high\" alt=\"Exclusive \u2013 Bradley Lord (Mercedes): \u201cMaking a fast car reliable is easier than making a reliable car fast.\u201d\"\/><br \/>\nBradley Lord, Mercedes-Benz Motorsport Communications Director, portrait during the Formula 1 AWS Grand Prix du Canada 2024, 9th round of the 2024 Formula One World Championship from June 07 to 09, 2024 on the Circuit Gilles Villeneuve, in Montr\u00e9al, Canada &#8211; Photo DPPI                <\/p>\n<p>    Having moved from communications director to deputy team principal at the start of the season, the former Renault executive reflects on a successful first half of the season for the Mercedes-Benz brand, where a new internal battle for the title is shaping up. That is, provided they can resolve the remaining reliability issues.                                            <a href=\"https:\/\/autohebdo.aboshop.fr\/common\/product-article\/749\" target=\"_blank\" rel=\" noreferrer noopener nofollow\"><img decoding=\"async\" src=\"https:\/\/www.europesays.com\/germany\/wp-content\/uploads\/2026\/07\/Bandeau-magazine-2573.png\" alt=\"\" class=\"wp-image-697979\"\/><\/a><\/p>\n<p class=\"gt-block\">Bradley, just a few months ago you were the one organizing the interviews, now you&#8217;re answering the questions! How are these first few months going in this new role?<\/p>\n<p class=\"gt-block\">It&#8217;s new, quite different actually. (Smile) It gives me respect for what the drivers do during interviews, especially in avoiding pitfalls or presenting things effectively when emotions are running high. It&#8217;s not always easy!<\/p>\n<p>\n<iframe loading=\"lazy\" title=\"PREMIER BILAN AVANT LA TR\u00caVE ! \ud83c\udfd6\ufe0f - L&amp;apos;\u00c9mission AUTOhebdo n\u00b046\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/075YOr8rhew?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/p>\n<p class=\"gt-block\">This\u2026<\/p>\n<p class=\"title-small\">This article is for subscribers only.<\/p>\n<p class=\"title-small\">You have 95% left to discover.<\/p>\n<p>Already subscribed?<\/p>\n<p>Save up to 50%!<br \/>\nUnlimited Premium articles<br \/>\nThe digital magazine from 20 p.m. every Monday<br \/>\nAccess to all issues since 2012 on the AUTOhebdo app<\/p>\n<p>        <a href=\"https:\/\/autohebdo.aboshop.fr\/\" class=\"btn btn-white\" rel=\"nofollow noopener\" target=\"_blank\">Subscribe<\/a><\/p>\n<p class=\"gt-block disclaimer-cta\">\n        Already subscribed?        <a href=\"https:\/\/sso.qiota.com\/api\/v1\/authorize?response_type=code&amp;scope=email&amp;client_id=670d110458cbb&amp;redirect_uri=https%3A%2F%2Fwww.autohebdo.fr%2Fsso%2Flogged&amp;error_uri=https%3A%2F%2Fwww.autohebdo.fr%2Fsso%2Ferror&amp;uri_referer=https%3A%2F%2Fwww.autohebdo.fr\" rel=\"nofollow noopener\" target=\"_blank\">Sign in<\/a>\n    <\/p>\n","protected":false},"excerpt":{"rendered":"Bradley Lord, Mercedes-Benz Motorsport Communications Director, portrait during the Formula 1 AWS Grand Prix du Canada 2024, 9th&hellip;\n","protected":false},"author":2,"featured_media":63477,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20951],"tags":[48494,20587,2968,8365,3622],"class_list":["post-63476","post","type-post","status-publish","format-standard","has-post-thumbnail","category-mercedes-benz","tag-bradley-lord","tag-f1","tag-interview","tag-mercedes","tag-mercedes-benz"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/posts\/63476","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/comments?post=63476"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/posts\/63476\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/media\/63477"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/media?parent=63476"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/categories?post=63476"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/tags?post=63476"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}