FRANKFURT, July 31 \u2014 Adidas today apologised for a surfeit of pink boots at the World Cup, saying that it was a coincidence that they were sported by a striking number of players.<\/p>\n
Asked by AFP about the unusual uniformity of boot colours during a press conference on the company\u2019s quarterly results, Adidas CEO Bjorn Gulden said \u201cit was an accident\u201d.<\/p>\n
\u201cI think it\u2019s a coincidence, and I hope it will not happen again,\u201d he added.<\/p>\n
It was not the colour itself but different brands all opting for the same hue that had surprised him, Gulden said.<\/p>\n
\u201cPink is a good colour, no doubt. But that we all ended up with the same is strange,\u201d he said.<\/p>\n
Various theories have been advanced for the prevalence of pink boots at this year\u2019s World Cup.<\/p>\n
Some have suggested that pink boots are more visible against a green pitch, helping boot makers\u2019 products stand out to fans.<\/p>\n
Nike football footwear product manager Odinga Nimako told sports publication The Athletic that pink was preferred by some players as it was seen as an expression of confidence.<\/p>\n
Boot makers usually had little knowledge of their rivals\u2019 precise colour schemes before new collections are launched, Gulden said.<\/p>\n
\u201cWe don\u2019t have information on what Nike or Puma or New Balance is doing,\u201d he said, adding that retailers could have stepped in.<\/p>\n
\u201cRetailers normally would tell you: \u2018Hang on a minute, you\u2019re all doing the same colour\u2019,\u201d Gulden said.<\/p>\n
\u201cBut we didn\u2019t hear anything. And shame on us, I think no one liked it.\u201d \u2014 AFP<\/p>\n","protected":false},"excerpt":{"rendered":"FRANKFURT, July 31 \u2014 Adidas today apologised for a surfeit of pink boots at the World Cup, saying…\n","protected":false},"author":2,"featured_media":64909,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21254],"tags":[21290,37062,1314,25920,49218,284],"class_list":["post-64908","post","type-post","status-publish","format-standard","has-post-thumbnail","category-adidas","tag-adidas","tag-bjorn-gulden","tag-frankfurt","tag-nike","tag-odinga-nimako","tag-world-cup"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/posts\/64908","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/comments?post=64908"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/posts\/64908\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/media\/64909"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/media?parent=64908"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/categories?post=64908"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/tags?post=64908"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}