{"id":65074,"date":"2026-07-31T19:44:04","date_gmt":"2026-07-31T19:44:04","guid":{"rendered":"https:\/\/www.europesays.com\/germany\/65074\/"},"modified":"2026-07-31T19:44:04","modified_gmt":"2026-07-31T19:44:04","slug":"mercedes-ceo-admits-it-forgot-a-little-bit-about-the-customer-when-it-axed-buttons","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/germany\/65074\/","title":{"rendered":"Mercedes CEO Admits It &#8216;Forgot a Little Bit About the Customer&#8217; When It Axed Buttons"},"content":{"rendered":"<p class=\"article-paragraph skip\">The biggest car news and reviews, no BS<\/p>\n<p class=\"article-paragraph skip\">Our free daily newsletter sends the stories that really matter directly to you, every weekday.<\/p>\n<p class=\"pw-incontent-excluded article-paragraph skip\">A few months ago, I tested the <a href=\"https:\/\/www.thedrive.com\/car-reviews\/2027-mercedes-benz-cla-350-ev-quick-review\" target=\"_blank\" rel=\"nofollow noopener\">new electric Mercedes-Benz CLA<\/a>. There were some aspects of the little sedan that really impressed me, but its infotainment system and lack of common-sense buttons and physical controls drove me to my wit\u2019s end. It seems I\u2019m not the only one, as Mercedes CEO Ola K\u00e4llenius recently went on the record saying that the automaker has heard the public sentiment and since realized that it may have overdone things with its button-busting campaign.<\/p>\n<p class=\"article-paragraph skip\">\u201cSometimes you get a bit ahead of yourself and do technology for the sake of technology and maybe forget a little bit about the customer,\u201d K\u00e4llenius said, according to <a href=\"https:\/\/www.autocar.co.uk\/car-news\/new-cars\/mercedes-big-screens-stay-we-went-too-far-removing-buttons\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Autocar<\/a>. \u201cSo from now on, you will see us reintroduce the most sensible buttons.\u201d<\/p>\n<p class=\"article-paragraph skip\">The chief executive also remarked that \u201cthe industry as a whole might have gone a little bit too far\u201d with digital controls, including voice commands, and, in response to a question about whether cars have reached \u201cpeak screen,\u201d responded, \u201cI don\u2019t know if we\u2019re at peak screen, but we\u2019re at low button.\u201d<\/p>\n<p class=\"article-paragraph skip\">These are encouraging comments coming from K\u00e4llenius, a man leading a manufacturer that\u2019s pushed, perhaps more boldly than most, toward replacing physical controls with screens. Of course it\u2019s far from the only guilty party in this, as <a href=\"https:\/\/www.thedrive.com\/car-reviews\/2026-bmw-550e-xdrive-review\" target=\"_blank\" rel=\"nofollow noopener\">BMW is right there alongside its old rival<\/a> in the digital frustration department.<\/p>\n<p class=\"article-paragraph skip\">K\u00e4llenius said that Mercedes has already started to bring buttons back to steering wheels, but as usual, it\u2019ll <a href=\"https:\/\/www.thedrive.com\/news\/heres-why-its-taking-automakers-ages-to-put-buttons-back-in-cars\" target=\"_blank\" rel=\"nofollow noopener\">probably take a minute<\/a> before we truly see this new philosophy bear out across the company\u2019s lineup, because cars take a long time to make. But I have to respect the frankness in his reply that Merc\u2019s designers and engineers got lost in the sauce, as it were, even if it\u2019s often amazing to me that some of these vehicles pass real-world usability testing in the first place.<\/p>\n<p class=\"article-paragraph skip\">Got a news tip? Reach out to tips@thedrive.com<\/p>\n<p>Backed by a decade of covering cars and consumer tech, Adam Ismail is a Senior Editor at The Drive, focused on curating and producing the site\u2019s slate of daily stories.<\/p>\n","protected":false},"excerpt":{"rendered":"The biggest car news and reviews, no BS Our free daily newsletter sends the stories that really matter&hellip;\n","protected":false},"author":2,"featured_media":65075,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20951],"tags":[33820,49300,21740,9775,8365,3622,21647],"class_list":["post-65074","post","type-post","status-publish","format-standard","has-post-thumbnail","category-mercedes-benz","tag-cla","tag-compact","tag-electric-vehicle","tag-luxury","tag-mercedes","tag-mercedes-benz","tag-sedan"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/posts\/65074","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/comments?post=65074"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/posts\/65074\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/media\/65075"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/media?parent=65074"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/categories?post=65074"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/tags?post=65074"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}