Adidas recorded net sales of \u20ac6.74bn ($7.75bn) for the second quarter of 2026, with currency-neutral revenue up 14% year-on-year. <\/p>\n
The company said the rise was supported by direct-to-consumer performance and demand related to the FIFA World Cup 2026. <\/p>\n
In euro terms, revenue for the three months to 30 June climbed 13% to \u20ac6.74bn from \u20ac5.95bn a year earlier, marking what Adidas described as its “highest” quarterly net sales to date. <\/p>\n
Adidas CEO Bj\u00f8rn Gulden said: “I am so proud of what our teams around the world achieved. I do not think we could have scripted it better. <\/p>\n
“Our marketing campaign ‘Backyard Legends’ brought back the love for the game the way we used to play it in the streets. The products with jerseys, culture wear, footwear and balls showcased what Adidas football should look like and we also sold much more than ever before.” <\/p>\n
The performance division was a main contributor, with currency-neutral growth of 39%, led by football and running. <\/p>\n
On the same basis, apparel revenue rose 35%, with double-digit growth in football and originals, as well as increases in running, training, motorsport and US sports lines. <\/p>\n
Footwear revenue rose 1% and Accessories revenue increased 20%. <\/p>\n
Operating profit was up 5% to \u20ac574m while net income from continuing operations increased 6% to \u20ac398m. <\/p>\n
Earnings per share from continuing operations were \u20ac2.10, compared with \u20ac2.03 in the same quarter last year. <\/p>\n
Direct-to-consumer sales increased 25% on a currency-neutral basis, with double-digit growth in every market. <\/p>\n
E-commerce revenue rose 27% and own-retail revenue increased 23% while wholesale revenue grew 6%, which was attributed to a cautious sell-in approach, particularly in Europe. <\/p>\n
Across regions, currency-neutral sales increased 15% in Greater China, 17% in North America, 28% in Latin America and 18% in Japan \/ South Korea. <\/p>\n
Emerging markets grew 12% despite weaker performance in parts of the Middle East while Europe recorded 6% growth. <\/p>\n
For the first half, currency-neutral revenue rose 14%, while euro-denominated revenue increased 10% to \u20ac13.33bn from \u20ac12.10bn. <\/p>\n
Half-year operating profit increased 11% to \u20ac1.27bn, and net income from continuing operations rose 9% to \u20ac882m. <\/p>\n
Adidas increased its full-year guidance for currency-neutral revenue growth to 9% to 10%, from its previous high-single-digit forecast, and kept its operating profit projection at roughly \u20ac2.3bn. <\/p>\n
The guidance does not include potential US tariff refunds of $250m to $300m. <\/p>\n
Separately, Birgit Kretschmer will join the executive board on 1 September 2026, succeeding Harm Ohlmeyer as CFO at year-end. <\/p>\n