In the new Sony Pictures film \u201cSpider-Man\u2122: Brand New Day\u201d, BMW is
\n taking advanced mobility to the big screen.
\n The collaboration links the BMW brand with one of the world\u2019s most
\n successful film franchises.
\n The BMW iX3, the first model in the Neue Klasse, and the BMW 5
\n Series Sedan with its future-forward technologies deliver compelling performances.
\n To mark the film\u2019s premiere on July 27, 2026, the BMW iX3 Flow \u2013
\n Spider-Man Brand New Day will make its debut with a dynamic digital exterior.
\n BMW drivers will be able to access a special Spider-Man\u2122 animation
\n on their Control Display \u2013 provided the BMW is equipped with the
\n relevant features \u2013 from the film\u2019s premiere until 10 August.<\/p>\n
\n Los Angeles \u2013 July 28, 2026.\u00a0\u201cSpider-Man\u2122: Brand New
\n Day\u201d, the latest installment in one of the world\u2019s most successful
\n film franchises, will be released exclusively in cinemas on July 31,
\n 2026. Key parts are played by the new BMW iX3, the first Neue Klasse
\n model, and the BMW 5 Series Sedan. Both vehicles are not only visible,
\n but woven into the plot of the new film, enabling them to connect with
\n a global fan base. The partnership underlines the BMW commitment to
\n combining innovation, technology and cultural relevance.<\/p>\n
Spider-Man\u2122 is one of the world\u2019s most popular superheroes, and the
\n films attract a cross-generational audience of millions.
\n Unsurprisingly, the latest installment is generating a great deal of
\n attention. The official trailer alone set a new benchmark, becoming
\n the first movie trailer to surpass one billion views in four days.<\/p>\n
Bernd K\u00f6rber, Senior Vice President BMW Brand and Product
\n Management,\u00a0says: \u201cThe launch of the Neue Klasse and Spider-Man\u2122:
\n Brand New Day could not be more fitting. Both stand for a bold new
\n beginning and the confidence to shape what comes next. We are proud to
\n accompany this new Spider-Man\u2122 chapter with the BMW iX3, our first
\n model of the Neue Klasse.\u201d<\/p>\n
A new BMW era joins forces with a \u201cBrand New Day\u201d.<\/p>\n
The BMW iX3 and BMW 5 Series embody the sheer driving pleasure
\n associated with the brand. They also put a spotlight on advanced
\n vehicle technologies such as the BMW Panoramic Display, innovative
\n driver assistance systems, the panoramic glass sunroof and the
\n outstanding driving dynamics delivered by the Sport Mode. The Neue
\n Klasse models such as the BMW iX3 represent the dawn of a new era at
\n BMW \u2013 one that is perfectly showcased in \u201cBrand New Day\u201d.\u00a0\u00a0\u00a0\u00a0<\/p>\n
\n A new chapter for Spider-Man\u2122.
\n
Four years after the events of \u201cSpider-Man\u2122: No Way Home\u201d, a new
\n chapter begins for Peter Parker and his alter ego, Spider-Man\u2122: life
\n as an adult, voluntarily erased from the memories and lives of his
\n loved ones. He continues to fight tirelessly against crime in New
\n York, a city that no longer knows who he is. But the weight of
\n responsibility has its consequences \u2013 triggering a mutation that could
\n prove fatal to him. At the same time, a mysterious spate of crimes
\n leads to the greatest threat Spider-Man\u2122 has ever faced.<\/p>\n
The film is based on the Marvel comic by Stan Lee and Steve Ditko.
\n \u201cSpider-Man\u2122: Brand New Day\u201d was directed by Destin Daniel Cretton,
\n with a screenplay by Chris McKenna, Erik Sommers and Justin Kuritzkes.
\n The cast includes Tom Holland, Zendaya, Sadie Sink, Jacob Batalon, Jon
\n Bernthal, Tramell Tillman, Michael Mando and Mark Ruffalo.<\/p>\n
\n Meet the BMW iX3 Flow \u2013 Spider-Man Brand New Day.
\n
With the BMW iX3 Flow \u2013 Spider-Man Brand New Day, BMW has
\n produced a unique one-off vehicle to celebrate the new Spider-Man\u2122
\n movie. This special BMW\u00a0iX3 was developed in close collaboration with
\n Sony\/Marvel and transfers the visual world of Spider-Man\u2122 to the
\n vehicle\u2019s exterior. Using dynamic graphics and full-color E Ink Prism\u2122
\n elements, it brings the title character to life. Inspired by
\n Spider-Man\u2019s\u2122 moves, energy and cinematic universe, the animated
\n exterior transforms the vehicle into a part of the story itself: bold,
\n agile and full of character. Following the premiere, the BMW iX3 Flow
\n \u2013 Spider-Man Brand New Day will be on display at BMW Welt in Munich
\n until September.<\/p>\n
\n Exclusive Spider-Man\u2122 animation available in many BMW vehicles.
\n
To celebrate the partnership with Spider-Man\u2122: Brand New Day, BMW
\n has a special surprise for its drivers.\u00a0The Spider-Man\u2122 Animation will
\n be available (in participating markets) to all customers with suitably
\n equipped vehicles from July 27 to August 10. Starting the car brings
\n up a special banner in the Control Display. Clicking on it then
\n activates the Spider-Man\u2122\u00a0animation, comprising a full-screen festive
\n animation in the Control Display with aptly chosen backing music and
\n an accompanying light show courtesy of the ambient lighting
\n system.\u00a0These festive animations will be available\u00a0in more than 70
\n countries worldwide for vehicles equipped with the relevant optional
\n equipment and BMW Operating System 7, 8, 8.5, 9 or BMW Operating
\n System X, as well as a production date after 7\/2020.<\/p>\n
\n Campaign featuring the teaser film \u201cThe Big Screen\u201d brings
\n together the worlds of BMW and Spider-Man\u2122
\n
The teaser film \u201cThe Big Screen\u201d centers on a father and son
\n watching the news about Spider-Man\u2122 while their BMW iX3 is charging.
\n When the boy suddenly spots the superhero on a skyscraper, his father
\n initially thinks it\u2019s just a bit of Spider-Man\u2122 graffiti. But seconds
\n later, Spider-Man\u2122 actually lands on the hood of the BMW before
\n returning to his mission. With a confident smirk, the son says to his
\n father: \u201cTold you.\u201d The car\u2019s features blend seamlessly into the plot,
\n supporting the story rather than taking center stage. The result is
\n far more than a traditional co-branding exercise: it\u2019s a campaign that
\n combines entertainment with innovation, the thrilling, action-packed
\n world of Spider-Man\u2122 with the new BMW models. Filmed in London with
\n Spider-Man\u2122 stunt double Luke Scott, the teaser was directed by the
\n duo Hot Icarus and produced by Parasol Island. Jung von Matt Hamburg
\n developed the campaign in collaboration with BMW. The global
\n entertainment collaboration was developed in partnership with UEG,
\n BMW\u2019s global lead entertainment agency.<\/p>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 # # #<\/p>\n
\n BMW Group in the U.S.\n<\/p>\n
BMW Group began operations in the U.S. over 50 years ago. In addition
\n to the sales, marketing, and distribution of BMW, MINI, Rolls-Royce,
\n and BMW Motorrad vehicles, BMW Group\u2019s business in the U.S. spans 30
\n locations in 12 states including BMW Group Financial Services, BMW
\n Manufacturing, Designworks, BMW Technology Office USA, and BMW i
\n Ventures. The company\u2019s U.S. plant in South Carolina is the largest
\n single BMW production facility in the world and the global center of
\n competence for BMW Sports Activity Vehicles. The BMW Group sales
\n organization is represented by a nationwide network of 359 BMW
\n retailers,\u00a0139 BMW motorcycle retailers, 104 MINI passenger car
\n dealers, and 38\u00a0Rolls-Royce Motor Car dealers. Taken together, BMW
\n Group\u2019s business activities in the U.S. provide and support over
\n 120,000 jobs and contribute more than $43.3 billion to the U.S.
\n economy annually.<\/p>\n