Woodcliff Lake, New Jersey \u2013 August 4, 2026 \u2026 BMW will have a major
\n presence at Monterey Car Week 2026 with an extensive program of
\n premieres, anniversary events, motorsport appearances, and
\n design-focused experiences across the Monterey Peninsula. From the
\n North American premieres of two visionary concept vehicles and the
\n celebration of 40 years of the BMW M3 to the latest chapter in the
\n collaboration with fashion and lifestyle brand Kith, BMW will showcase
\n the breadth of its leadership in performance, luxury, and design at
\n one of the world\u2019s most significant automotive gatherings.<\/p>\n
At the heart of the program are the North American premiere of the
\n BMW M Concept Neue Klasse, following its world premiere at the 24
\n Hours of Le Mans, and the North American premiere of the Vision BMW
\n ALPINA, first revealed at the Concorso d\u2019Eleganza Villa d\u2019Este.
\n Together, the two concept vehicles underscore BMW\u2019s forward-looking
\n approach to electrified performance, modern luxury, and emotionally
\n engaging design.<\/p>\n
BMW will also honor four decades of the BMW M3 with landmark road and
\n racing cars, which will be displayed at Legends of the Autobahn\u00ae and
\n driven at the Rolex Monterey Motorsports Reunion. An invitation-only
\n panel discussion with Ronnie Fieg, founder, CEO, and Creative Director
\n of Kith, will also explore the next chapter of the collaboration
\n between BMW and Kith.<\/p>\n
\n Thursday,
\n August 13: Premiere of the BMW M Concept Neue Klasse and 40
\n Years of the BMW M3\n<\/p>\n
The program begins on Thursday at Legends of the Autobahn\u00ae with a
\n special exhibition celebrating 40 years of the BMW M3. Defining models
\n ranging from the E30 M3 to the new 2027<\/p>\n
BMW M3 CS Handschalter will be on display at Pacific Grove Golf Links
\n from 9:00 a.m. to 3:00 p.m. Admission is free.<\/p>\n
That evening, the all-electric BMW M Concept Neue Klasse will make
\n its North American premiere at the House of M, offering a preview of
\n BMW M\u2019s future design language and high-performance technology. Its
\n M-specific programming for the Heart of Joy \u201csuperbrain\u201d enables
\n advanced control of a four-electric-motor drive system. The concept
\n will subsequently be presented at the Rolex Monterey Motorsports
\n Reunion and the Pebble Beach Concours d\u2019Elegance.<\/p>\n
\n Friday,
\n August 14: Vision BMW ALPINA Premieres at The Quail\n<\/p>\n
On Friday, the Vision BMW ALPINA will make its North American
\n premiere at The Quail: A Motorsports Gathering. The design study
\n combines the brand\u2019s signature poise, performance, and comfort with a
\n modern design language. A coup\u00e9 roofline, shark nose, and subtle
\n decorative lines are paired with a meticulously crafted interior
\n featuring full-grain leather, fine metal surfaces, and crystal controls.<\/p>\n
In doing so, BMW ALPINA carries its tradition into the future while
\n setting new standards in design, technology, and craftsmanship. The
\n Quail will take place from 9:00 a.m. to 4:00 p.m.; the press
\n conference at the BMW ALPINA stand will begin at 11:25 a.m.<\/p>\n
\n Saturday,
\n August 15: BMW M3 Racing Heritage and \u201cKith for BMW\u201d 2026\n<\/p>\n
BMW will continue the celebrations marking 40 years of the BMW M3 at
\n the Rolex Monterey Motorsports Reunion at WeatherTech Raceway Laguna
\n Seca. Four generations of one of the most successful GT racing cars of
\n all time\u2014from the 1992 E30 M3 DTM to the 2011 E92 M3 GT\u2014will be
\n displayed and driven on the track. Drivers will include Mike Skeen,
\n Bill Auberlen, and Frank van Meel.<\/p>\n
On Saturday evening, BMW will also turn the spotlight on its
\n collaboration with Kith. An invitation-only panel discussion featuring
\n BMW design leadership and Kith founder, CEO, and Creative Director
\n Ronnie Fieg will unveil bespoke automobiles and offer an exclusive
\n preview of the 2026 \u201cKith for BMW\u201d clothing and accessories collection.<\/p>\n
\n Sunday,
\n August 16: Concept Lawn at the 75th Pebble Beach Concours d\u2019Elegance\n<\/p>\n
To conclude Monterey Car Week, BMW will present the BMW M Concept
\n Neue Klasse and the Vision BMW ALPINA on the Concept Lawn at the 75th
\n Pebble Beach Concours d\u2019Elegance on Sunday. Both studies embody
\n forward-looking design, performance, and innovation.<\/p>\n
The Concours will take place on August 16 from 10:30 a.m. to 5:00
\n p.m. at The Lodge at Pebble Beach<\/p>\n","protected":false},"excerpt":{"rendered":"Woodcliff Lake, New Jersey \u2013 August 4, 2026 \u2026 BMW will have a major presence at Monterey Car…\n","protected":false},"author":2,"featured_media":35625,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20955],"tags":[6213,24191,23850],"class_list":["post-70996","post","type-post","status-publish","format-standard","has-post-thumbnail","category-bmw","tag-bmw","tag-bmw-m-cars","tag-m3"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/posts\/70996","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/comments?post=70996"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/posts\/70996\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/media\/35625"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/media?parent=70996"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/categories?post=70996"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/tags?post=70996"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}