{"id":71381,"date":"2026-08-12T23:13:28","date_gmt":"2026-08-12T23:13:28","guid":{"rendered":"https:\/\/www.europesays.com\/germany\/71381\/"},"modified":"2026-08-12T23:13:28","modified_gmt":"2026-08-12T23:13:28","slug":"2025-social-commerce-trends-dhl-ecommerce","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/germany\/71381\/","title":{"rendered":"2025 Social Commerce Trends &#8211; DHL eCommerce"},"content":{"rendered":"<p>\t\t\t\t<img decoding=\"async\" class=\"c-text-generic--image\" src=\"https:\/\/www.europesays.com\/germany\/wp-content\/uploads\/2026\/08\/g0-ec-social-commerce-trends-2026.web.597.336.jpg\"  alt=\"\"\/><\/p>\n<p>\t\t\t\t<img decoding=\"async\" class=\"c-text-generic--image\" src=\"https:\/\/www.europesays.com\/germany\/wp-content\/uploads\/2026\/08\/g0-ec-social-commerce-trends-2026-3.web.597.336.jpg\"  alt=\"An image split into five columns, each with a photo of a person inside a circle that shows the percentage of shoppers who say that type of social media content influences their buying decisions. Below the image and statistic, the global and European country where this content has the most influence is written. The statistics show: Customer reviews: 62%, highest in Thailand and Turkey. Offers or discounts: 61%, highest in Malaysia and Poland. Posts from a brand\u2019s account: 40%, highest in Nigeria and Turkey. Shoppable posts: 37%, highest in Malaysia and Turkey. User-generated content: 31%, highest in China and Turkey.\"\/><\/p>\n<p class=\"has-rte\"><a href=\"https:\/\/www.statista.com\/statistics\/1231944\/social-commerce-global-market-size\/\" class=\"link link-red\" aria-describedby=\"a11y-message--external-link\" rel=\"nofollow noopener\" target=\"_blank\">(1) Statista, 2025\u00a0 <\/a>\u00a0<\/p>\n<p class=\"has-rte\">All stats and figures are taken from the DHL eCommerce Trends Surveys conducted between December 15th 2025 and February 11th 2026. Within the last three months prior to the survey, shopper respondents were required to have made at least one purchase online and business respondents were required to have regularly sold items online. For shoppers, 50+ questions were asked to 29,000 respondents across 29 countries (1,000 per country), and 50+ questions were asked to 5,800 respondents in 28 countries worldwide, with an equal split across demographics \u2013 where possible. Note Morocco did not have a large enough number of business respondents to be included in the business data, as such, results for this country are not included. The countries chosen for this survey represent some of the most active e-commerce markets across the globe. Where percentages do not equal 100%, this is due to certain questions having multiple-choice options. Where there is a deviation of percentages over 100%, this is due to rounding of answer options. Not all data from the survey is displayed on this page or within our report. Country, regional, generational, shopper and business profile data is provided, but this does not reach a level of statistical significance to make definitive statements about specific groups globally. Figures are correct at the time of publishing.<\/p>\n","protected":false},"excerpt":{"rendered":"(1) Statista, 2025\u00a0 \u00a0 All stats and figures are taken from the DHL eCommerce Trends Surveys conducted between&hellip;\n","protected":false},"author":2,"featured_media":71382,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21057],"tags":[21073,21072,34195,922],"class_list":["post-71381","post","type-post","status-publish","format-standard","has-post-thumbnail","category-dhl","tag-deutsche-post","tag-dhl","tag-dhl-ecommerce-insights","tag-reports"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/posts\/71381","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/comments?post=71381"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/posts\/71381\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/media\/71382"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/media?parent=71381"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/categories?post=71381"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/tags?post=71381"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}