Volkswagen has launched a new campaign for its ID Buzz and Multivan models, promoting their versatility. The campaign, titled \u201cFit more life in your life\u201d, aims to appeal to drivers seeking larger vehicles that balance functionality and enjoyment.<\/p>\n
Volkswagen is inviting drivers to \u201cFit more life in your life\u201d with its ID. Buzz and Multivan models, in a new campaign from Bernbach.<\/p>\n
Showcasing the versatility of the People Movers range, the campaign illustrates that whether it\u2019s the practical, the extraordinary or a bit of both, there\u2019s always room for more when you drive a Volkswagen van.<\/p>\n
Enjoying Mumbrella? Sign up for our free daily newsletter.<\/a><\/p>\n The work is the latest iteration of the brand\u2019s \u2018Let\u2019s go for a drive\u2019 platform, which launched in 2024, and follows last year\u2019s highly effective \u2018Why the Long Car\u2019 campaign in tapping into Volkswagen\u2019s classic advertising heritage.<\/p>\n Two hero films, directed by Justin McMillan via Clockwork, feature charming product demonstrations that showcase the kind of adventures that van life can open up. Whether it\u2019s transporting the family, carrying sporting gear, escaping to the beach or making the most of a camping trip in the bush, the campaign is designed to appeal to drivers looking for a larger vehicle that doesn\u2019t force a trade-off between functionality and fun.<\/p>\n The ID. Buzz is an all-electric take on the classic Kombi van with easy-sliding doors, flexible seating and a rainbow of colour options. The Multivan is built for plans that grow, change and occasionally get out of hand, with flexible seating for up to eight and the drivability of an SUV.<\/p>\n Bernbach Creative Director, Steve Hey, said: \u201cMost people upsize to a People Mover to give them more space. And these vehicles have a boatload of it. But the real benefit of having more space is what you can do with it. And, of course, it doesn\u2019t hurt when all that space comes wrapped in the unmistakable shape of an iconic Volkswagen van.\u201d<\/p>\n Volkswagen Head of Marketing and Product, Commercial Vehicles, Michelle Rowney, said: \u201cOur customers are looking for a vehicle that can adapt to whatever life throws at them. This campaign captures the versatility of the Volkswagen Van range in a way that feels human, relatable and inspiring. It\u2019s about enabling people to say \u2018yes\u2019 to more of what matters.\u201d<\/p>\n The \u201cFit More Life In Your Life\u201d campaign launches nationally this month with two hero films, supported by digital, social and large format out-of-home.<\/p>\n View the films here:<\/p>\n https:\/\/www.youtube.com\/watch?v=mVpgA3-BmRI&utm_source=mighty_mumbrella<\/a><\/p>\n