German airline Lufthansa has gone viral thanks to an apparel collection featuring a series of tongue-in-cheek airline etiquette slogans. <\/p>\n
From a \u201cText your mom after landing\u201d tote bag to a T-shirt reminding passengers \u201cIt\u2019s OK to clap when the plane lands\u201d, the Travel Etiquette collection is winning over fans online. <\/p>\n
The collection is currently not for sale. However, the airline is running a series of goodie bag giveaway competitions on its Instagram page. <\/p>\n
Lufthansa describes the collection as bearing the \u201cunwritten laws of flying\u201d, adding: \u201cThere are always a few small irritations when flying \u2013 but also a number of unwritten rules for getting along well on the plane. <\/p>\n
\u201cLufthansa has playfully immortalised these rules in a funny way on caps, bags and sweaters.\u201d<\/p>\n
Other slogan pieces include hats that read \u201cLive, love, exit by row\u201d and \u201cRecline responsibly\u201d. <\/p>\n
Our favourite, and perhaps most controversial, though, is a sweatshirt with \u201cMiddle seat gets the armrests\u201d written along the sleeve. <\/p>\n
Of it, a Lufthansa article reads<\/a>: \u201cNow to the great question of fairness in civil aviation, that quiet battle waged in every row of three: the armrest. \u2018Middle seat gets the armrest\u2019 gets straight to the point and ends the debate before it even begins.<\/p>\n \u201cThe logic behind it is compelling. The person at the window gets to lean back and dream out the porthole. The person on the aisle stretches their legs and reaches the drinks cart first. And whoever sits in the middle gets both armrests in return \u2013 fair deal, right? <\/p>\n \u201cAnyone wearing this wisdom on their sleeve may not even need to say it out loud. A glance down is enough, and the matter is settled.\u201d <\/p>\n Lufthansa\u2019s campaign is certainly fun, but it is not the first airline to go down the tongue-in-cheek route. <\/p>\n Emirates airline<\/a> has a track record of April Fool’s Day jokes, including a 380-storey luxury residential tower in 2024<\/a>, an Emirates-branded cruise ship in 2023<\/a> and a wedding at 40,000 feet in 2021<\/a>. The airline has also recycled its retired A380 aircraft, creating furniture, aviation memorabilia and retail items<\/a>. <\/p>\n Several airlines have also included unique etiquette messaging in their on-board instruction videos. In April, Dutch airline KLM launched its Travel Well Instructions campaign, with the crew sharing inspirational messages encouraging passengers to make the most of their trips. <\/p>\n \u201cTravel Well is about travelling for the moments that really matter,\u201d said Femke de Zeeuw, director of marketing communications and brand KLM Netherlands in April. <\/p>\n \u201cThis film shows that travelling with KLM isn\u2019t just about where you\u2019re going, but about how you experience it.\u201d<\/p>\n In March, British Airways launched a witty take on the safety briefing with a minute-long film, An Original British Briefing, which features a calm voice-over encouraging passengers to \u201cprepare for your journey [by] muting that annoying group chat, deciding on your take-off tipple and sinking back into your seat\u201d. <\/p>\n","protected":false},"excerpt":{"rendered":"German airline Lufthansa has gone viral thanks to an apparel collection featuring a series of tongue-in-cheek airline etiquette…\n","protected":false},"author":2,"featured_media":75608,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21169],"tags":[2460,44752,1678,442,441,4754],"class_list":["post-75607","post","type-post","status-publish","format-standard","has-post-thumbnail","category-lufthansa","tag-airlines","tag-arts-culture-team","tag-lufthansa","tag-standard","tag-story","tag-travel-news"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/posts\/75607","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/comments?post=75607"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/posts\/75607\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/media\/75608"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/media?parent=75607"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/categories?post=75607"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/tags?post=75607"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}