Volkswagen has launched a new campaign for its commercial vehicle range, featuring the ID. Buzz and Multivan. Conceptualised by Bernbach, the campaign uses the thought \u2018Fit More Life In Your Life\u2019 to highlight how the two models can accommodate different aspects of everyday life.<\/p>\n
The campaign builds on Volkswagen\u2019s \u2018Let\u2019s go for a drive\u2019 platform, launched in 2024, and follows last year\u2019s \u2018Why the Long Car\u2019 campaign. The latest work focuses on the flexibility and functionality of the brand\u2019s People Movers range, while positioning the vehicles as suited to both everyday requirements and leisure activities.<\/p>\n
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The campaign features two hero films directed by Justin McMillan through Clockwork. The films showcase different use cases for the vehicles, including family trips, carrying sports equipment, beach outings and camping. The campaign aims to highlight how the additional space offered by the vehicles can accommodate changing plans and activities.<\/p>\n
The ID. Buzz is an all-electric model inspired by Volkswagen\u2019s Kombi van, featuring sliding doors and flexible seating. The Multivan offers seating for up to eight people and is positioned around flexibility for changing travel needs.<\/p>\n
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Steve Hey, creative director, Bernbach, said: \u201cMost people upsize to a People Mover to give them more space. And these vehicles have a boatload of it. But the real benefit of having more space is what you can do with it. And, of course, it doesn\u2019t hurt when all that space comes wrapped in the unmistakable shape of an iconic Volkswagen van.\u201d<\/p>\n
Michelle Rowney, head of marketing and product, Commercial Vehicles, Volkswagen, said: \u201cOur customers are looking for a vehicle that can adapt to whatever life throws at them. This campaign captures the versatility of the Volkswagen Van range in a way that feels human, relatable and inspiring. It\u2019s about enabling people to say \u2018yes\u2019 to more of what matters.\u201d<\/p>\n
The \u2018Fit More Life In Your Life\u2019 campaign will roll out nationally this month across two hero films, along with digital, social media and large-format outdoor advertising.<\/p>\n
Creative Agency:\u00a0Bernbach, part of the Omnicom family<\/p>\n
Media Agency:\u00a0PHD Media<\/p>\n
Production Company:\u00a0Clockwork Films
Director: Justin McMillan
Producer \/ VFX Supervisor \u2013 Heath George<\/p>\n","protected":false},"excerpt":{"rendered":"Volkswagen has launched a new campaign for its commercial vehicle range, featuring the ID. Buzz and Multivan. Conceptualised…\n","protected":false},"author":2,"featured_media":75663,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20947],"tags":[55723,55727,5356],"class_list":["post-75662","post","type-post","status-publish","format-standard","has-post-thumbnail","category-volkswagen","tag-bernbach","tag-phd-media","tag-volkswagen"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/posts\/75662","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/comments?post=75662"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/posts\/75662\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/media\/75663"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/media?parent=75662"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/categories?post=75662"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/tags?post=75662"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}