Australia \u2014 Volkswagen has launched a new campaign for its ID. Buzz and Multivan, highlighting how the flexibility and space of its People Movers can accommodate more activities and experiences.<\/p>\n
Built around the message \u201cFit more life in your life,\u201d the campaign from Bernbach positions the two models as vehicles designed to adapt to different aspects of everyday life, from family trips and sporting activities to beach outings and camping.<\/p>\n
The campaign is the latest iteration of Volkswagen\u2019s \u2018Let\u2019s go for a drive\u2019 platform, which launched in 2024. It follows last year\u2019s \u2018Why the Long Car\u2019 campaign, continuing the brand\u2019s use of its advertising heritage to communicate the capabilities of its vehicles.<\/p>\n
Two hero films directed by Justin McMillan via Clockwork demonstrate how the ID. Buzz and Multivan can accommodate different needs. The executions feature scenarios such as transporting a family, carrying sporting equipment and heading away for outdoor trips.<\/p>\n
The campaign focuses on the idea that choosing a larger People Mover does not necessarily mean compromising on enjoyment. Instead, Volkswagen uses the vehicles\u2019 flexible interiors and practical features to show how additional space can support different lifestyles.<\/p>\n
Steve Hey, Creative Director at Bernbach, said, \u201cMost people upsize to a People Mover to give them more space. And these vehicles have a boatload of it. But the real benefit of having more space is what you can do with it.\u201d<\/p>\n
\u201cAnd, of course, it doesn\u2019t hurt when all that space comes wrapped in the unmistakable shape of an iconic Volkswagen van,\u201d Hey added.\u00a0<\/p>\n
Meanwhile, Michelle Rowney, Head of Marketing and Product for Commercial Vehicles at Volkswagen,\u00a0 said, \u201cOur customers are looking for a vehicle that can adapt to whatever life throws at them. This campaign captures the versatility of the Volkswagen Van range in a way that feels human, relatable and inspiring. It\u2019s about enabling people to say \u2018yes\u2019 to more of what matters.\u201d<\/p>\n
The campaign launches nationally this month across digital, social and large-format out-of-home, alongside the two hero films.<\/p>\n","protected":false},"excerpt":{"rendered":"Australia \u2014 Volkswagen has launched a new campaign for its ID. Buzz and Multivan, highlighting how the flexibility…\n","protected":false},"author":2,"featured_media":75679,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20947],"tags":[418,20474,55723,21776,21554,55726,37980,55835,55836,22488,5356],"class_list":["post-75678","post","type-post","status-publish","format-standard","has-post-thumbnail","category-volkswagen","tag-australia","tag-automotive","tag-bernbach","tag-campaign","tag-id-buzz","tag-michelle-rowney","tag-multivan","tag-people-mover","tag-steve-hey","tag-van","tag-volkswagen"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/posts\/75678","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/comments?post=75678"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/posts\/75678\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/media\/75679"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/media?parent=75678"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/categories?post=75678"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/tags?post=75678"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}