JAKARTA – Horizon Robotics is entering the European smart driving chip market through a partnership with Bosch. A source at the Chinese company said China’s chip-based integrated ADAS solution costs about 25 percent to 27 percent less than similar products from abroad.<\/p>\n
Yicai Global, quoted on Friday, August 21, reported that the Zeekr 7GT overseas market version, which began selling in 16 European countries last month, uses a smart driving system made by Bosch based on Horizon Robotics’ Journey 6M chip.<\/p>\n
The shooting brake model is priced starting at 45,990 euros or around 53,788 US dollars.<\/p>\n
Outside Bosch, Horizon Robotics has also built a line of cooperation with a number of global suppliers and car manufacturers.<\/p>\n
The company is working with Toyota Motor through component maker Denso. Horizon Robotics is also reaching out to German carmakers and other global companies through Bosch and Continental.<\/p>\n
The cooperation with the Volkswagen Group even goes further. The two companies form a joint venture CARIZON.<\/p>\n
According to the source, Horizon Robotics’ business model is no longer just supplying chips, but also providing AI basic model licenses. The cooperation is said to further deepen the company’s involvement in Volkswagen’s global operations.<\/p>\n
Chinese-made smart driving chips are also starting to enter the supply chain of international car manufacturers that were previously relatively closed.<\/p>\n
One of its main attractions is the cost.<\/p>\n
The source told Yicai that for the same level of smart driving capability, China’s chip-based integrated ADAS solutions cost about 25% to 27% less than similar products from abroad.<\/p>\n
ADAS or advanced driver-assistance system is a technology that helps drivers carry out a number of driving functions.<\/p>\n
According to the source, the cost advantage comes from an efficient chip architecture, a mature Chinese supply chain, and mass production on a large scale.<\/p>\n
He also assessed that car manufacturers who still rely on foreign chip ecosystems could face higher costs and slower software updates.<\/p>\n
The source alluded to Japanese car manufacturers. According to him, if they continue to rely on foreign chip suppliers, Japanese manufacturers will find it more difficult to offer smart driving features with comparable capabilities and prices, especially in emerging markets.<\/p>\n
However, China’s chip expansion into overseas markets still faces a number of challenges, especially compliance with regulations.<\/p>\n
The European Union is one of the regions with the strictest data security rules in the world.<\/p>\n
According to the source, in such a situation, the most likely model is that Chinese chip developers provide the main computing platform, while international partners handle other parts of the system.<\/p>\n
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