\u201cBrain Rot\u201d campaign<\/a>, which put a spotlight on the scourge of digital doppelg\u00e4ngers.\u00a0\u00a0<\/p>\n\u201cIn an age of content overwhelm, filled with noise, opinions, and pressures, Gen Z is fighting to tune into their own identity,\u201d says Ulrich Klenke, Chief Brand Officer at Deutsche Telekom. \u201cAs a brand, we believe in the many opportunities that the digital world has to offer, but that the power lies in making it work for \u2013 and not against you. We want to empower Gen Z to truly own their world.\u201d\u00a0\u00a0<\/p>\n
Rhian Teasdale from Wet Leg said: \u201cI love being in a band and I love making music, but it\u2019s 2026, which means I also run a couple of social media accounts. And with that comes a constant stream of opinions about me, my friends, and the music we make. Whether those opinions are super sweet and encouraging or creepy and loaded with misogyny, it\u2019s important to me to be able to tune them out and stay on my own frequency. That\u2019s why the message of \u2018I\u2019m Not a Passenger\u2019 really clicked with me. We\u2019re all constantly being told who to be by strangers online. Life\u2019s too short not to be at the helm.\u201d\u00a0<\/p>\n
Dan Fisher, Global Chief Creative Officer at INGO added, \u201cWith this campaign, we\u2019re reminding people of the importance of tuning out the noise and tuning into your own instincts. And who better to work with on a campaign that celebrates the power that comes with owning your own world than the hugely inspiring Rhian Teasdale? At the heart of our work with Deutsche Telekom is a simple idea: technology should help people connect with their world on their own terms, rather than dictate those terms to them.\u201d<\/p>\n
The Campaign is launching in Telekom territories Austria, Croatia, Czech Republic, Hungary, Montenegro, North Macedonia, Poland, and Slovakia across paid channels, social media, out-of-home (OOH), and interactive real-world experiences accompanied by design elements to memes.\u00a0<\/p>\n
CREDITS<\/p>\n
INGO
Global CCO \u2013 Dan Fisher
Executive Creative Directors \u2013 Anna Salonen & Hanna Stenwall
Art Director \u2013 Shilan Shewki
Copywriter \u2013 Agnes Nisbel Fj\u00e4ll\u00a0
Creative \u2013 Robin G\u00fcnther
Global CSO \u2013 Hadi Zabad
Social & Cultural Strategist \u2013 Wictor W\u00fcrtzell
Strategist \u2013 Juviann Cuevas
CEO\/Business Director \u2013 H\u00e5kan Karlsv\u00e4rd
Client Lead \u2013 Carin Lagergren\u00a0
Senior Account Manager \u2013 Klara Bringel\u00a0
Account Manager \u2013 Julia Malm\u00a0
Agency Producer \u2013 Mattias Cold\u00e9n\u00a0
Design Director \u2013 Anne-Mette M\u00f8ller
Motion Designer \u2013 Amand Chevallier\u00a0
Social Strategy Director \u2013 Jack Docherty
Senior Social Intelligence Strategist \u2013 Georgia Weiner
Social Planner \u2013 Alice Marchetto
Influencer Manager \u2013 Miriam Burgos
\u00a0
Production Company
Production Company \u2013 Colors\u00a0
Director \u2013 Charlie Engman
Executive Producer \u2013 Julie Mathieu
Producer \u2013 Cecilia Kotula
Service Company \u2013 Family Production\u00a0<\/p>\n
Deutsche Telekom<\/p>\n
Ulrich Klenke \u2013 Chief Brand Officer\u00a0
Wolfgang Kampbartold \u2013 VP International Market Communication\u00a0
Maren Ruddat \u2013 Senior Brand Strategy Manager
Ralf L\u00fclsdorf \u2013 Head of Music Marketing Electronic Beats\u00a0
Julian Bretz \u2013 Head of International Media\u00a0<\/p>\n
X&Berlin\/Universal Music Publishing \u00a0
Moritz Bommert \u2013 Head of Strategy\u00a0\u00a0
Jannis Block \u2013 Creative Director Universal Music<\/p>\n
Proud Robinson + Partners \u2013 PR Agency
Strategy Lead \u2013 Lucy Boyd
Senior Strategist \u2013 Rebecca Ritchie
Account Director \u2013 Cynthia Gilbertz
PR Director \u2013 Frazer Lawton
Producer \u2013 Krista Lehnhoff
Producer \u2013 Evvie Atkinson<\/p>\n
Emetriq \u2013 Media Agency \u00a0
Julia Seib \u2013 Account Manager<\/p>\n","protected":false},"excerpt":{"rendered":"In a powerful new rallying cry for Gen Z, Deutsche Telekom inspires this audience to reclaim their agency…\n","protected":false},"author":2,"featured_media":76629,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20989],"tags":[9790,23067,21776,11785,56471,4319,56082,56472,56473],"class_list":["post-76628","post","type-post","status-publish","format-standard","has-post-thumbnail","category-deutsche-telekom","tag-agency","tag-brands","tag-campaign","tag-deutsche-telekom","tag-grammy-winning-band","tag-ingo","tag-not-a-passenger","tag-rhian-teasdale","tag-wet-leg"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/posts\/76628","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/comments?post=76628"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/posts\/76628\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/media\/76629"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/media?parent=76628"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/categories?post=76628"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/tags?post=76628"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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