{"id":78335,"date":"2026-08-24T23:31:10","date_gmt":"2026-08-24T23:31:10","guid":{"rendered":"https:\/\/www.europesays.com\/germany\/78335\/"},"modified":"2026-08-24T23:31:10","modified_gmt":"2026-08-24T23:31:10","slug":"volkswagen-ceo-pushes-massive-restructuring-as-profit-pressures-mount","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/germany\/78335\/","title":{"rendered":"Volkswagen CEO pushes massive restructuring as profit pressures mount"},"content":{"rendered":"<p class=\"dream-post-content-paragraph j6zgbu1\">Volkswagen CEO Oliver Blume is making the case for a massive restructuring plan as the company prepares for an upcoming supervisory board meeting.<\/p>\n<p class=\"dream-post-content-paragraph j6zgbu1\">The details: In an internal company memo, Blume said Volkswagen needs to make deep cuts to remain competitive amid mounting headwinds as stakeholders prepare for its Sept. 4 board meeting, <a href=\"https:\/\/www.reuters.com\/business\/world-at-work\/vws-blume-says-overhead-costs-30-above-rivals-50000-jobs-figure-guide-2026-08-21\/\" target=\"_blank\" rel=\"nofollow noopener\" class=\"_3k8pkd0\">Reuters<\/a> reported.<\/p>\n<p class=\"dream-post-content-paragraph j6zgbu1\">The automaker is expected to cut about 50,000 jobs in Germany by the end of the decade and restructure some of its divisions.<\/p>\n<p class=\"dream-post-content-paragraph j6zgbu1\">Volkswagen has also said it wants to lower its annual production capacity to 9 million <a href=\"https:\/\/news.dealershipguy.com\/p\/volkswagen-to-cut-production-capacity-by-1-million-vehicles-amid-cost-push\" target=\"_blank\" rel=\"nofollow noopener\" class=\"_3k8pkd0\">vehicles<\/a>, down from its previous target of 12 million set in 2019.<\/p>\n<p class=\"dream-post-content-paragraph j6zgbu1\">The labor union representing the company&#8217;s workers in Germany strongly opposes the cuts, potentially setting the stage for a contentious board meeting.<\/p>\n<p class=\"dream-post-content-paragraph j6zgbu1\">Why it matters: Volkswagen&#8217;s restructuring could influence how much the automaker can invest in future products and technology, making the outcome important for U.S. dealers as they compete for customers and navigate the brand&#8217;s evolving product strategy.<\/p>\n<p class=\"dream-post-content-paragraph j6zgbu1\">What they\u2019re saying: &#8220;The situation is more than critical,&#8221; Blume said in the memo, per Reuters, adding that while current margins of less than 4% were solid in the current environment, &#8220;it is by no means sufficient to generate enough funds in the long term for new technologies, new products and our sites.&#8221;<\/p>\n<p>OUTSMART THE CAR MARKET IN 5 MINUTES A WEEK<\/p>\n<p class=\"dream-post-content-paragraph j6zgbu1\">Get insights trusted by 55,000+ car dealers. Free, fast, and built for automotive leaders.<\/p>\n<p class=\"dream-post-content-paragraph j6zgbu1\">Between the lines: Volkswagen&#8217;s problems have been building for some time, with growing competition in China and U.S. tariffs deepening its financial challenges over the past year.<\/p>\n<p class=\"dream-post-content-paragraph j6zgbu1\">Volkswagen&#8217;s second-quarter net profit fell 33% from a year earlier to \u20ac1.54 billion ($1.8 billion).<\/p>\n<p class=\"dream-post-content-paragraph j6zgbu1\">Blume has said tariffs represent a burden of \u20ac5 billion ($5.88 billion) per year on Volkswagen&#8217;s operating profit.<\/p>\n<p class=\"dream-post-content-paragraph j6zgbu1\">Amid the challenges, Volkswagen&#8217;s U.S. sales increased 24.9% year over year in Q2, though its premium counterpart, Audi, continued to struggle, with sales sliding 3% in the second quarter and 17% year to date.<\/p>\n<p class=\"dream-post-content-paragraph j6zgbu1\">Bottom line: Volkswagen&#8217;s restructuring push underscores the pressure to cut costs without sacrificing the products and technology needed for future growth, with its improving U.S. sales giving dealers a bright spot as the automaker works through deeper financial and operational challenges.<\/p>\n<p class=\"dream-post-content-paragraph j6zgbu1\" style=\"--text-align:center\">A quick word from our partner<\/p>\n<p><a target=\"_blank\" href=\"https:\/\/kenect.com\/cdg?utm_campaign=51467777-Car%20Dealership%20Guy%20Q3%20Ads&amp;utm_source=email&amp;utm_medium=austin%20subaru&amp;utm_content=CDG%20Newsletter\" class=\"text-decoration-none\" rel=\"nofollow noopener\"><img decoding=\"async\" src=\"https:\/\/www.europesays.com\/germany\/wp-content\/uploads\/2026\/08\/Kenect_Black_Logo_Trans.png\" alt=\"\" style=\"width:35%;border-style:solid;border-radius:0px 0px 0px 0px;border-color:#E5E7EB;box-sizing:border-box;border-width:0px 0px 0px 0px\" class=\"_2fealp2 _2fealp5\"\/><\/a><a target=\"_blank\" href=\"https:\/\/kenect.com\/cdg?utm_campaign=51467777-Car%20Dealership%20Guy%20Q3%20Ads&amp;utm_source=email&amp;utm_medium=austin%20subaru&amp;utm_content=CDG%20Newsletter\" class=\"text-decoration-none\" rel=\"nofollow noopener\"><img decoding=\"async\" src=\"https:\/\/www.europesays.com\/germany\/wp-content\/uploads\/2026\/08\/CDG_Cody_Penna_1.png\" alt=\"\" style=\"width:100%;border-style:solid;border-radius:2px 2px 2px 2px;border-color:#E5E7EB;box-sizing:border-box;border-width:0px 0px 0px 0px\" class=\"_2fealp2 _2fealp5\"\/><\/a><\/p>\n<p>Stop wasting time on spreadsheets and losing service bay revenue<\/p>\n<p class=\"dream-post-content-paragraph j6zgbu1\">Kenect helps dealership GMs automate customer outreach by turning days of manual calling into seconds. Kenect helps:<\/p>\n<p class=\"dream-post-content-paragraph j6zgbu1\">Clear out manufacturer recall lists<\/p>\n<p class=\"dream-post-content-paragraph j6zgbu1\">Automate appointment scheduling<\/p>\n<p class=\"dream-post-content-paragraph j6zgbu1\">Go to <a href=\"https:\/\/kenect.com\/cdg\" target=\"_blank\" rel=\"nofollow noopener\" class=\"_3k8pkd0\">kenect.com\/cdg<\/a> to see how top rooftops are scaling retention today.<\/p>\n","protected":false},"excerpt":{"rendered":"Volkswagen CEO Oliver Blume is making the case for a massive restructuring plan as the company prepares for&hellip;\n","protected":false},"author":2,"featured_media":78336,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20947],"tags":[94,9056,42,5356],"class_list":["post-78335","post","type-post","status-publish","format-standard","has-post-thumbnail","category-volkswagen","tag-business","tag-media","tag-news","tag-volkswagen"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/posts\/78335","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/comments?post=78335"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/posts\/78335\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/media\/78336"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/media?parent=78335"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/categories?post=78335"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/tags?post=78335"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}