{"id":79118,"date":"2026-08-26T03:01:15","date_gmt":"2026-08-26T03:01:15","guid":{"rendered":"https:\/\/www.europesays.com\/germany\/79118\/"},"modified":"2026-08-26T03:01:15","modified_gmt":"2026-08-26T03:01:15","slug":"genesis-is-now-far-better-than-mercedes-benz-and-rolls-royce-more-buzz-overseas-than-in-korea","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/germany\/79118\/","title":{"rendered":"“Genesis Is Now Far Better Than Mercedes-Benz and Rolls-Royce” … More Buzz Overseas Than in Korea"},"content":{"rendered":"

Genesis Has Finally Gone Wild Neolun Arch Gate Gets Rave Reviews A Century’s Worth of Progress in 10 Years <\/p>\n

\"Genesis \uc0ac\uc9c4 \ud655\ub300 Genesis GV90 [Photo source: Genesis \/ Edited by Choi Gi-seong, Maeil Business Newspaper Digital Newsroom reporter] <\/p>\n

“It completely outclassed Cadillac, Lincoln, Mercedes-Benz, BMW, Audi, Bentley, and Rolls-Royce.”<\/p>\n

Praise from major overseas media outlets and consumers is pouring in for Genesis’s first full-size flagship electric sport utility vehicle, the GV90.<\/p>\n

At the center of the acclaim are the coach doors on the Neolun Arch Gate, which open from the inside out on the first and second rows, along with an interior inspired by Korean aesthetics and a design finish that rivals a concept car.<\/p>\n

Genesis unveiled the GV90 and the GV90 Neolun for the first time in the world on the 19th at the Palace of Fine Arts in San Francisco, the United States.<\/p>\n

The GV90 is Genesis’s top-tier electrified SUV, introduced as the brand marks its 10th anniversary and targets the global luxury mobility market. Beyond Genesis, it is also becoming a defining model for Hyundai Motor Group’s SUV lineup.<\/p>\n

“A Super-Luxury SUV from Space”<\/p>\n

\"Genesis \uc0ac\uc9c4 \ud655\ub300 Genesis GV90 Side View [Photo source: Genesis] <\/p>\n

What drew the world’s attention was the GV90’s design. Praise that it was simply stunning poured in.<\/p>\n

The biggest talking point is the coach doors on the GV90 Neolun, called the Neolun Arch Gate. The system features a fully independent dual-door structure with no B-pillar, allowing the front and rear doors to open toward each other.<\/p>\n

U.S. auto outlet Carscoops said, “Coach doors are easy to find on concept cars, but most disappear in production,” adding that “the GV90 Neolun is the exception.”<\/p>\n

The Drive said the GV90’s coach doors had “actually made it to production,” underscoring years of anticipation and describing it as “a super-luxury SUV from space.”<\/p>\n

It also praised the usability of doors that can open simultaneously or independently for the first and second rows, as well as the smooth body panels and the vehicle’s distinctive presence.<\/p>\n

\"Genesis \uc0ac\uc9c4 \ud655\ub300 Genesis GV90 Neolun [Photo source: Genesis] <\/p>\n

British automotive magazine CAR said, “Concept car designs rarely carry over unchanged into production models, but the GV90 is different,” explaining that various design elements, including the front wing-face MLA headlamps, have been faithfully applied to the GV90.<\/p>\n

Auto Express introduced it as “a giant luxury SUV set to shake up the market” and highlighted its rounded, refined design, which evokes Korea’s moon jar.<\/p>\n

“Redefining Korean Luxury”<\/p>\n

\"Genesis \uc0ac\uc9c4 \ud655\ub300 Genesis GV90 Neolun Interior [Photo source: Genesis] <\/p>\n

The GV90’s cabin was described as closer to a private lounge for passengers, earning it the label of “Korean luxury.”<\/p>\n

The GV90 features a radiant-heat wood floor inspired by Korea’s ondol system, 180-degree swivel seats, natural wood veneer, leather, and cashmere. Forbes said, “Genesis, which has redefined Korean luxury over the past 10 years, is finally ready to turn its dream into reality.”<\/p>\n

U.S. auto outlet Jalopnik said, “It is hard to imagine an interior in today’s car market that surpasses the GV90 Neolun,” adding that it “perfectly combines traditional luxury cues with innovative technology.”<\/p>\n

Top Gear compared the cabin to a “private art gallery,” while Edmunds said the spacious layout, comfortable seats, and soft materials were especially impressive.<\/p>\n

\"Mercedes-Maybach \uc0ac\uc9c4 \ud655\ub300 Mercedes-Maybach GLS on the left and Genesis GV90 [Photo source: Mercedes-Benz, Genesis \/ Edited by Choi Gi-seong, Maeil Business Newspaper Digital Newsroom reporter] <\/p>\n

It was also compared with established luxury vehicles.<\/p>\n

Auto Express wrote that the wood veneer and radiant floor heating system in the cabin brought to mind the wool carpet of the Rolls-Royce Cullinan.<\/p>\n

MotorTrend described it as “a car from an emerging luxury brand targeting Cadillac, Range Rover, and even Rolls-Royce,” adding that it would “become a disruptive force among established premium brands.”<\/p>\n

The praise for the GV90 also extended to Genesis’s rising status as a brand.<\/p>\n

Edmunds said, “Genesis is only 10 years old, and competing with brands that have a 100-year history is never easy,” but added that after seeing the GV90 in person, “Genesis is not only fully prepared, but rival brands should also be paying close attention.”<\/p>\n

[Maeil Business Newspaper Digital Newsroom reporters Park So-hyun and Choi Gi-seong]<\/p>\n

\nThis article has been translated by GripLabs Mingo AI.<\/p>\n","protected":false},"excerpt":{"rendered":"Genesis Has Finally Gone Wild Neolun Arch Gate Gets Rave Reviews A Century’s Worth of Progress in 10…\n","protected":false},"author":2,"featured_media":79119,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20951],"tags":[57919,6213,26709,27121,57915,22523,55860,57916,3622,57918,57917,57914,30325],"class_list":["post-79118","post","type-post","status-publish","format-standard","has-post-thumbnail","category-mercedes-benz","tag-arch-gate","tag-bmw","tag-cadillac","tag-concept-car","tag-digital-newsroom","tag-genesis","tag-gv90","tag-hyundai-motor-company","tag-mercedes-benz","tag-neolun","tag-ondol","tag-photo-source","tag-rolls-royce"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/posts\/79118","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/comments?post=79118"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/posts\/79118\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/media\/79119"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/media?parent=79118"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/categories?post=79118"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/tags?post=79118"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}