{"id":81064,"date":"2026-08-29T11:16:32","date_gmt":"2026-08-29T11:16:32","guid":{"rendered":"https:\/\/www.europesays.com\/germany\/81064\/"},"modified":"2026-08-29T11:16:32","modified_gmt":"2026-08-29T11:16:32","slug":"volkswagen-faces-more-than-critical-crisis-warns-carmakers-boss-2","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/germany\/81064\/","title":{"rendered":"Volkswagen faces \u2018more than critical\u2019 crisis, warns carmaker\u2019s boss"},"content":{"rendered":"<p>    <a href=\"https:\/\/s.yimg.com\/lo\/mysterio\/api\/fd0eb52e4d7d1a3a9be30d1fde52634428e7ce299a7fddd579389e4df1f17803\/lightyear_networkapi\/resizefit_w960%3Bquality_80%3Bformat_webp\/https%3A%2F%2Fmedia.zenfs.com%2Fen%2Fthe_telegraph_258%2Fe6f79ae736e584d324d67eae72e04d70.jpg\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/ywAAAAAAQABAAACAUwAOw==\" alt=\"Oliver Blume\" height=\"602\" width=\"960\" class=\"yf-1f8hkhu loader\"\/><\/a> Oliver Blume, the chief executive of Volkswagen, says &#8216;we are in the biggest transformation in the history of the global automotive industry&#8217; &#8211; Krisztian Bocsi\/Bloomberg           <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">Volkswagen&#8217;s chief executive has warned that the crisis facing the German carmaker is &#8220;more than critical&#8221;, urging employees to brace for &#8220;the biggest upheaval in their history&#8221;.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">Oliver Blume said US tariffs, the war in the Middle East and mounting competition from China had all contributed to a downturn that <a href=\"https:\/\/www.telegraph.co.uk\/business\/2026\/07\/18\/volkswagen-the-downfall-of-a-german-giant\/\" data-ylk=\"slk:threatens%20to%20worsen;elm:context_link;itc:0;sec:content-canvas;source:content-canvas%20default\" data-yga=\"{&quot;yLinkText&quot;:&quot;threatens to worsen&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yTrafficOrigin&quot;:&quot;content-canvas default&quot;}\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"ck-custom-link\">threatens to worsen<\/a> in the coming years.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">In an internal memo seen by The Telegraph, he said that <a href=\"https:\/\/www.telegraph.co.uk\/business\/2026\/07\/24\/volkswagens-profits-crash-as-sales-crisis-deepens\/\" data-ylk=\"slk:Volkswagen&#039;s%20current%20profits;elm:context_link;itc:0;sec:content-canvas;source:content-canvas%20default\" data-yga=\"{&quot;yLinkText&quot;:&quot;Volkswagen&#039;s current profits&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yTrafficOrigin&quot;:&quot;content-canvas default&quot;}\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"ck-custom-link\">Volkswagen&#8217;s current profits<\/a> were &#8220;by no means sufficient&#8221; for it to continue investing in &#8220;new technologies, new products and our locations&#8221;.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">He added that &#8220;we have to assume that risks will get worse, worldwide&#8221;, claiming that &#8220;we are in the biggest transformation in the history of the global automotive industry&#8221;.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">His comments form part of efforts to win over staff as part of a controversial turnaround plan, which could include closing four of its German factories and <a href=\"https:\/\/www.telegraph.co.uk\/business\/2026\/06\/26\/volkswagen-to-cut-up-to-100000-jobs-globally\/\" data-ylk=\"slk:laying%20off%20as%20many%20as%20100%2C000%20workers;elm:context_link;itc:0;sec:content-canvas;source:content-canvas%20default\" data-yga=\"{&quot;yLinkText&quot;:&quot;laying off as many as 100,000 workers&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yTrafficOrigin&quot;:&quot;content-canvas default&quot;}\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"ck-custom-link\">laying off as many as 100,000 workers<\/a>.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">The company&#8217;s brands include Audi, Porsche and \u0160koda.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">Mr Blume said that &#8220;Chinese manufacturers are pushing aggressively into Europe&#8221; and selling cars at &#8220;price points we cannot match&#8221;.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">He added that he could not see any way Volkswagen&#8217;s factories in Emden, Hannover, Zwickau and Neckarsulm could remain profitable into the next decade.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">The carmaker&#8217;s chief said Volkswagen&#8217;s overheads were &#8220;still around 30pc above the level of comparable companies&#8221;, adding: &#8220;We cannot carry that disadvantage indefinitely and must reduce it.&#8221;  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">Volkswagen made history in December last year by closing its Dresden plant. This was the first time the carmaker had shut one of its German factories in its 88-year history.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">Mr Blume said Volkswagen was also exploring &#8220;industrial solutions&#8221; to keep its factories running, as he suggested that shutting factories would be &#8220;the last and most expensive solution&#8221;.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">He highlighted the potential to convert Volkswagen&#8217;s Osnabr\u00fcck plant into a production facility for Israeli firm Rafael Advanced Defense Systems, with the aim of saving 2,300 jobs.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">Volkswagen first announced plans to cut 50,000 jobs in 2024.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">However, the restructuring led to a fierce backlash from Germany&#8217;s powerful trade unions who have led protests at its factories across the country.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">Mr Blume said Volkswagen had already reached agreements with around 37,000 staff to cut jobs, primarily through early retirement deals.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\"><a href=\"https:\/\/www.telegraph.co.uk\/business\/2026\/07\/10\/volkswagen-halves-model-range\/\" data-ylk=\"slk:The%20carmaker;elm:context_link;itc:0;sec:content-canvas;source:content-canvas%20default\" data-yga=\"{&quot;yLinkText&quot;:&quot;The carmaker&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yTrafficOrigin&quot;:&quot;content-canvas default&quot;}\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"ck-custom-link\">The carmaker<\/a> warned last year that Donald Trump&#8217;s tariffs would inflict a \u20ac5bn- (\u00a34.4bn) a-year hit on its business.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\"><a href=\"https:\/\/www.telegraph.co.uk\/customer\/subscription\/store\/us\/?ICID=yahoo_article\" data-ylk=\"slk:Try%20full%20access%20to%20The%20Telegraph%20free%20today.%20Unlock%20their%20award-winning%20website%20and%20essential%20news%20app%2C%20plus%20useful%20tools%20and%20expert%20guides%20for%20your%20money%2C%20health%20and%20holidays.;elm:context_link;itc:0;sec:content-canvas;source:content-canvas%20default\" data-yga=\"{&quot;yLinkText&quot;:&quot;Try full access to The Telegraph free today. Unlock their award-winning website and essential news app, plus useful tools and expert guides for your money, health and holidays.&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yTrafficOrigin&quot;:&quot;content-canvas default&quot;}\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Try full access to The Telegraph free today. Unlock their award-winning website and essential news app, plus useful tools and expert guides for your money, health and holidays.<\/a>  <\/p>\n","protected":false},"excerpt":{"rendered":"Oliver Blume, the chief executive of Volkswagen, says &#8216;we are in the biggest transformation in the history of&hellip;\n","protected":false},"author":2,"featured_media":81065,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20947],"tags":[48024,76,21053,5356],"class_list":["post-81064","post","type-post","status-publish","format-standard","has-post-thumbnail","category-volkswagen","tag-blume","tag-german","tag-oliver-blume","tag-volkswagen"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/posts\/81064","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/comments?post=81064"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/posts\/81064\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/media\/81065"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/media?parent=81064"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/categories?post=81064"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/tags?post=81064"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}