{"id":83255,"date":"2026-09-02T11:51:16","date_gmt":"2026-09-02T11:51:16","guid":{"rendered":"https:\/\/www.europesays.com\/germany\/83255\/"},"modified":"2026-09-02T11:51:16","modified_gmt":"2026-09-02T11:51:16","slug":"sorry-ms-it-turns-out-barbie-does-her-shopping-at-aldi","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/germany\/83255\/","title":{"rendered":"Sorry M&#038;S, it turns out Barbie does her shopping at Aldi"},"content":{"rendered":"<p>\t\t<img fetchpriority=\"high\" width=\"646\" height=\"430\" src=\"https:\/\/www.europesays.com\/germany\/wp-content\/uploads\/2026\/09\/SEI_310344258-c142.jpg\" class=\"article-image wp-image-29516713\" alt=\"The new Barbie Aldimania doll outside the Barnet branch of Aldi, which has a pink logo to celebrate the launch\" decoding=\"sync\"\/><br \/>\n\t\tAldi has its very own Barbie doll now\u2026 (Picture: Will Ireland\/PinPep)<\/p>\n<p class=\"wp-block-paragraph\">She\u2019s been an astronaut, a showgirl, a surgeon, and a business exec, and she lives in a dream house.<\/p>\n<p class=\"wp-block-paragraph\">But underneath it all, <a data-ico=\"hyperlink-article\" href=\"https:\/\/metro.co.uk\/tag\/barbie\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Barbie<\/a> is just like us \u2013 especially when it comes to the weekly shop.<\/p>\n<p class=\"wp-block-paragraph\">The iconic character has officially been revealed as an <a data-ico=\"hyperlink-article\" href=\"https:\/\/metro.co.uk\/tag\/aldi\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Aldi<\/a> customer (sorry <a data-ico=\"hyperlink-article\" href=\"https:\/\/metro.co.uk\/tag\/marks-spencer\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">M&amp;S<\/a>), with the release of a brand new toy.<\/p>\n<p class=\"wp-block-paragraph\">Mattel has teamed up with the<a data-ico=\"hyperlink-article\" href=\"https:\/\/metro.co.uk\/tag\/supermarkets\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"> budget retailer<\/a> to release a Barbie Aldimania Dreamland Doll, which will be a Specialbuy in stores.<\/p>\n<p class=\"wp-block-paragraph\">The<a data-ico=\"hyperlink-article\" href=\"https:\/\/metro.co.uk\/tag\/toys\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"> new doll<\/a> sees Barbie getting an Aldi-themed makeover, with a bright pink dress covered in the brand logo.<\/p>\n<p>\t\t<img width=\"646\" height=\"837\" src=\"https:\/\/www.europesays.com\/germany\/wp-content\/uploads\/2026\/09\/SEI_310344255-3c48-e1788340455310.jpg\" class=\"article-image wp-image-29516711\" alt=\"Hands holding the Barbie Aldimania doll in the box, with all the accessories\" decoding=\"async\" loading=\"lazy\"\/><br \/>\n\t\tThe iconic character is wearing a pink dress covered in the Aldi logo, and has matching accessories (Picture: Will Ireland\/PinPep)<\/p>\n<p class=\"wp-block-paragraph\">Naturally, the Barbie also comes equipped with accessories \u2013 including a matching pink Aldi-branded visor, Aldi sliders and sunglasses, plus a shopping trolley, groceries (including a croissant) and some middle aisle finds \u2013 like table tennis rackets and a water bottle.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">There are also stickers, with some featuring Aldi designs, that you could use to decorate Barbie\u2019s shopping bag.<\/p>\n<p class=\"wp-block-paragraph\">Barbie Aldimania Dreamland will be available to purchase in Aldi stores across the UK from September 6, priced at \u00a312.99 each.<\/p>\n<p class=\"wp-block-paragraph\">As with all Specialbuys, it\u2019s a limited-edition item and only available while stocks last \u2013 so once it\u2019s gone, it\u2019s gone.<\/p>\n<p>\t\t<img width=\"646\" height=\"430\" src=\"https:\/\/www.europesays.com\/germany\/wp-content\/uploads\/2026\/09\/SEI_310344333-6915.jpg\" class=\"article-image wp-image-29516712\" alt=\"The sign outside Aldi in Barnet has had a pink makeover\" decoding=\"async\" loading=\"lazy\"\/><br \/>\n\t\tThe Aldi logo at the Barnet store has had a makeover to celebrate the launch (Picture: Will Ireland\/PinPep)<\/p>\n<p>\t\t\t\t\tAsk Metro<\/p>\n<p class=\"metro-disclaimer\">Use AI to go deeper into the stories you care about \u2013 powered by Metro and trusted publications.<\/p>\n<p class=\"wp-block-paragraph\">Shoppers in Barnet will also be in for an extra treat if they visit the store this week, as the branch is being turned pink to celebrate the occasion, with the iconic logo temporarily being replaced with a pink one outside.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">Speaking about the launch, Julie Ashfield, Aldi\u2019s chief commercial officer, said: \u2018A new doll has entered the Dreamhouse! What better way to celebrate the launch of our very own Barbie Aldimania Dreamland Doll than with a Barbie pink takeover of our Barnet store in <a data-ico=\"hyperlink-article\" href=\"https:\/\/metro.co.uk\/tag\/london\/\" data-track=\"inline-tag-auto-link_article\" rel=\"nofollow noopener\" target=\"_blank\">London<\/a>.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">\u2018We\u2019re excited to see the doll hit the shelves and bring a little extra joy to collectors, shoppers and Barbie fans across the country.\u2019<\/p>\n<p class=\"wp-block-paragraph\">Online, Aldi has been teasing the doll\u2019s launch and fans are already going wild over it.<\/p>\n<p class=\"wp-block-paragraph\">On <a data-ico=\"hyperlink-article\" data-track=\"inline-tag-auto-link_article\" href=\"https:\/\/metro.co.uk\/tag\/instagram\/\" rel=\"nofollow noopener\" target=\"_blank\">Instagram<\/a>, @afoster2017 proclaimed: \u2018This is the most exciting thing I have ever seen!\u2019<\/p>\n<p class=\"wp-block-paragraph\">While @jemimavdd said: \u2018Woah, major! I\u2019m not Adventure Barbie, I\u2019m Aldi Barbie.\u2019<\/p>\n<p class=\"wp-block-paragraph\">And @lvndzikins shared: \u2018Cannot wait!!\u2019<\/p>\n<p>\t\t\t\tOther Barbie news&#8230;\t\t\t<\/p>\n<p class=\"wp-block-paragraph\">Did you know Ken\u2019s real name? <\/p>\n<p class=\"wp-block-paragraph\">Earlier this year, Barbie\u2019s male counterpart celebrated his 65th anniversary, and to celebrate, <a data-ico=\"hyperlink-article\" href=\"https:\/\/metro.co.uk\/2026\/01\/27\/people-just-discovering-kens-real-name-not-actually-just-ken-26549612\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Mattel revealed his full name.<\/a><\/p>\n<p class=\"wp-block-paragraph\">He is, in fact, not just Ken. That\u2019s only his nickname.<\/p>\n<p class=\"wp-block-paragraph\">His full name is actually Kenneth Sean Carson. <\/p>\n<p class=\"wp-block-paragraph\">And for those unaware, Barbie has a full name too \u2013 Barbara Millicent Roberts. <\/p>\n<p class=\"has-text-align-center wp-block-paragraph\">Do you have a story you\u2019d like to share? Get in touch by emailing MetroLifestyleTeam@metro.co.uk<\/p>\n<p class=\"metro-more-link\">Arrow<br \/>\nMORE: <a data-ico=\"hyperlink-article\" href=\"https:\/\/metro.co.uk\/2026\/09\/02\/i-renovated-house-maternity-leave-baby-napping-29510909\/?ico=more_text_links\" class=\"\" rel=\"nofollow noopener\" target=\"_blank\">I renovated my house on maternity leave while my baby was napping<\/a><\/p>\n<p class=\"metro-more-link\">Arrow<br \/>\nMORE: <a data-ico=\"hyperlink-article\" href=\"https:\/\/metro.co.uk\/2026\/09\/01\/argos-unveiled-childrens-toys-christmas-2026-a-nostalgia-fest-29502875\/?ico=more_text_links\" class=\"\" rel=\"nofollow noopener\" target=\"_blank\">Argos has unveiled its children\u2019s toys for Christmas 2026 \u2014 and it\u2019s a nostalgia fest<\/a><\/p>\n<p class=\"metro-more-link\">Arrow<br \/>\nMORE: <a data-ico=\"hyperlink-article\" href=\"https:\/\/metro.co.uk\/2026\/08\/31\/toby-carvery-comes-iceland-shoppers-say-a-glorified-microwave-meal-29501491\/?ico=more_text_links\" class=\"\" rel=\"nofollow noopener\" target=\"_blank\">Toby Carvery is now in supermarkets \u2013 this is what customers are saying<\/a><\/p>\n<p><a class=\"metro-button share-bar-comments\" data-vars-position=\"bottom\" href=\"#metro-comments-container\" rel=\"nofollow sponsored\"><br \/>\n\t\t\tComment now<\/p>\n<p>\t\t\tComments<br \/>\n\t\t<\/a><a data-ico=\"hyperlink-article\" class=\"metro-button share-bar-preferred-source\" data-vars-position=\"bottom\" href=\"https:\/\/google.com\/preferences\/source?q=https:\/\/metro.co.uk\" target=\"_blank\" rel=\"nofollow noopener\"><br \/>\n\t\t\t\tAdd Metro as a Preferred Source on Google<\/p>\n<p>\t\t\t\tAdd as preferred source<br \/>\n\t\t\t<\/a>\t\t\t\t\t\t\t\t\t\t\t<\/p>\n","protected":false},"excerpt":{"rendered":"Aldi has its very own Barbie doll now\u2026 (Picture: Will Ireland\/PinPep) She\u2019s been an astronaut, a showgirl, a&hellip;\n","protected":false},"author":2,"featured_media":83256,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21128],"tags":[21143,60175,3887,96,7322,21144,21494,31579],"class_list":["post-83255","post","type-post","status-publish","format-standard","has-post-thumbnail","category-aldi","tag-aldi","tag-barbie","tag-family","tag-lifestyle","tag-shopping","tag-sud-nord","tag-supermarkets","tag-toys"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/posts\/83255","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/comments?post=83255"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/posts\/83255\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/media\/83256"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/media?parent=83255"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/categories?post=83255"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/tags?post=83255"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}