{"id":83270,"date":"2026-09-02T12:11:08","date_gmt":"2026-09-02T12:11:08","guid":{"rendered":"https:\/\/www.europesays.com\/germany\/83270\/"},"modified":"2026-09-02T12:11:08","modified_gmt":"2026-09-02T12:11:08","slug":"isadora-versani-nadia-svensson-are-taking-global-roles-at-dr-martens","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/germany\/83270\/","title":{"rendered":"Isadora Versani, Nadia Svensson are taking global roles at Dr. Martens"},"content":{"rendered":"

\n\tLONDON<\/a> \u2013 Dr. Martens<\/a> is fortifying its global product team with two new hires, Isadora Versani, who is joining from Marc Jacobs<\/a> and Nadia Svensson whose previous job was at Adidas<\/a>.<\/p>\n

\n\tVersani has been named global product design director, while Svensson is joining as global merchandising and product director from Adidas<\/a>. Both will take up their new roles in November.<\/p>\n

\n\tThe brand said both roles are new and \u201cmark a significant investment in world-class merchandising and design talent\u201d as Dr. Martens<\/a> enters its next phase of growth.<\/p>\n

\n\tVersani and Svensson will report to\u00a0Carla Murphy, chief brand officer, and will join the company\u2019s\u00a0leadership team, with the goal of \u201cstrengthening the connection between consumer, merchandising and design.\u201d<\/p>\n

\n\tVersani has more than\u00a017 years of global footwear design and product innovation experience at brands including Marc Jacobs<\/a> and Tory Burch<\/a>, where she held senior global product design roles.<\/p>\n

\n\tShe has also created footwear collections for Rihanna and Serena Williams, contributed to runway collections and collaborations with\u00a0Converse and David Shrigley, and helped to scale Tory Burch<\/a>\u2019s footwear business, contributing to that brand\u2019s multi-million-dollar sales growth.<\/p>\n

\n\tSvensson was formerly senior product director at Adidas in Shanghai, leading outdoor and sportswear category growth across greater China and Asia-Pacific.<\/p>\n

\t\t\t\t\t\t\"Screenshot\"<\/p>\n

\t\t\t\t\tNadia Svensson is joining Dr. Martens as global merchandising and product director.<\/p>\n

\n\tPrior to Adidas, she led global product management at the outdoor footwear brand Kathmandu across New Zealand and Australia. She was also part of\u00a0Zalando\u2019s early growth phase in Europe.<\/p>\n

\n\tThe appointments follow Murphy\u2019s arrival in July 2025 and dovetail with the brand\u2019s efforts to evolve from a channel-led business towards a more consumer-first operating model.<\/p>\n

\n\tMurphy said \u201cIsadora and Nadia bring together a rare combination of creative vision, product expertise and international market experience. They have both built their careers at some of the world\u2019s most influential footwear, fashion and performance brands, and I\u2019m excited about what they will bring to the brand.\u201d<\/p>\n

\n\tMurphy added that both hires \u201cwill help us create products that feel unmistakably Dr. Martens, while making the brand increasingly relevant and desirable to more consumers in more markets. This is an exciting step forward as we enter our next phase of growth. As we move further into our consumer-first model, it is critical that we bring product design back to the center of the brand, with a sharper understanding of what consumers want and where we show up for them.\u201d<\/p>\n

\n\tIn July, the company said wholesale performance in the U.S., the U.K. boot brand\u2019s largest market, was \u201cparticularly encouraging.\u201d The company added that its largest Asian markets, Japan and South Korea, are \u201cboth performing well\u201d and European markets are in-line with expectations despite a \u201cchallenging consumer backdrop.\u201d<\/p>\n

\n\t\u201cWe are focused on our ambition to become the world\u2019s most-desired premium footwear brand and are on track with our strategic objectives for fiscal year 2027,\u201d the company said.<\/p>\n","protected":false},"excerpt":{"rendered":"LONDON \u2013 Dr. Martens is fortifying its global product team with two new hires, Isadora Versani, who is…\n","protected":false},"author":2,"featured_media":83271,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21254],"tags":[21290,60190,52512,15407,60191,60192],"class_list":["post-83270","post","type-post","status-publish","format-standard","has-post-thumbnail","category-adidas","tag-adidas","tag-dr-martens","tag-footwear-news","tag-london","tag-marc-jacobs","tag-tory-burch"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/posts\/83270","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/comments?post=83270"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/posts\/83270\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/media\/83271"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/media?parent=83270"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/categories?post=83270"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/tags?post=83270"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}