{"id":83544,"date":"2026-09-02T21:47:10","date_gmt":"2026-09-02T21:47:10","guid":{"rendered":"https:\/\/www.europesays.com\/germany\/83544\/"},"modified":"2026-09-02T21:47:10","modified_gmt":"2026-09-02T21:47:10","slug":"apple-is-now-run-by-a-porsche-guy","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/germany\/83544\/","title":{"rendered":"Apple is now run by a Porsche guy"},"content":{"rendered":"<p class=\"m7p3v71 _1ivmml5nk _1ivmml52 _1ivmml5d _1ivmml53ex _1ivmml53k6 _1ivmml53s5 _1ivmml53xe\">Apple is now being run by a Porsche-driving amateur racer. Yes, seriously.<\/p>\n<p class=\"m7p3v71 _1ivmml5nk _1ivmml52 _1ivmml5d _1ivmml53ex _1ivmml53k6 _1ivmml53s5 _1ivmml53xe\">John Ternus formally became Apple\u2019s chief executive on September 1, 2026, replacing Tim Cook after 15 years in the top job.<\/p>\n<p class=\"m7p3v71 _1ivmml5nk _1ivmml52 _1ivmml5d _1ivmml53ex _1ivmml53k6 _1ivmml53s5 _1ivmml53xe\">Mr Cook has stepped down as CEO, but he hasn&#8217;t left Apple. He&#8217;s moved into the role of executive chairman and will continue assisting with certain parts of the business, including Apple\u2019s engagement with policymakers around the world. Mr Ternus has also joined the company\u2019s board of directors. <\/p>\n<p class=\"m7p3v71 _1ivmml5nk _1ivmml52 _1ivmml5d _1ivmml53ex _1ivmml53k6 _1ivmml53s5 _1ivmml53xe\">\u201cJohn Ternus has the mind of an engineer, the soul of an innovator, and the heart to lead with integrity and with honor,\u201d Mr Cook said when announcing the succession plan. <\/p>\n<p class=\"m7p3v71 _1ivmml5nk _1ivmml52 _1ivmml5d _1ivmml53ex _1ivmml53k6 _1ivmml53s5 _1ivmml53xe\">Mr Ternus isn&#8217;t an outsider brought in to shake Apple up. He joined its product design team in 2001, became vice president of Hardware Engineering in 2013 and joined the executive leadership team as senior vice president of Hardware Engineering in 2021.<\/p>\n<p class=\"m7p3v71 _1ivmml5nk _1ivmml52 _1ivmml5d _1ivmml53ex _1ivmml53k6 _1ivmml53s5 _1ivmml53xe\">Apple credits him with playing an instrumental role in the introduction of the iPad and AirPods, as well as overseeing hardware engineering across multiple generations of the iPhone, Mac and Apple Watch.<\/p>\n<p class=\"m7p3v71 _1ivmml5nk _1ivmml52 _1ivmml5d _1ivmml53ex _1ivmml53k6 _1ivmml53s5 _1ivmml53xe\">Before Apple, he worked as a mechanical engineer at Virtual Research Systems and earned a bachelor\u2019s degree in mechanical engineering from the University of Pennsylvania. In other words, Apple\u2019s new CEO is very much an engineer rather than simply a finance or operations executive. <\/p>\n<p class=\"_1ivmml5gc _1ivmml5d _1ivmml5nd _1ivmml56 _1ivmml5n\">Looking for your next car?<\/p>\n<p class=\"nb3b4e7 _1ivmml5gc _1ivmml5d _1ivmml5nk _1ivmml52\">CarExpert can help you <a href=\"https:\/\/www.carexpert.com.au\/car-chooser\" class=\"_1isa4f20 nb3b4e8\" rel=\"nofollow noopener\" target=\"_blank\">research<\/a>, <a href=\"https:\/\/www.carexpert.com.au\/compare-cars\" class=\"_1isa4f20 nb3b4e8\" rel=\"nofollow noopener\" target=\"_blank\">compare<\/a> and <a href=\"https:\/\/www.carexpert.com.au\/buy\" class=\"_1isa4f20 nb3b4e8\" rel=\"nofollow noopener\" target=\"_blank\">buy<\/a> so you choose with confidence.<\/p>\n<p><img decoding=\"async\" class=\"_1ivmml51dt _1ivmml51vp _1ivmml514 _1u8h4qz8\" src=\"https:\/\/www.europesays.com\/germany\/wp-content\/uploads\/2026\/09\/333387_3674x2351.jpg\"  loading=\"lazy\" alt=\"A Porsche race car numbered 71 with Apple Computer sponsorship livery and rainbow stripes, driven by Allan Moffat and Bob Garretson, racing on a circuit\" fetchpriority=\"low\"\/><\/p>\n<p class=\"m7p3v71 _1ivmml5nk _1ivmml52 _1ivmml5d _1ivmml53ex _1ivmml53k6 _1ivmml53s5 _1ivmml53xe\">More relevant to us, however, is what John Ternus does when he&#8217;s not signing off the next iPhone.<\/p>\n<p class=\"m7p3v71 _1ivmml5nk _1ivmml52 _1ivmml5d _1ivmml53ex _1ivmml53k6 _1ivmml53s5 _1ivmml53xe\">At the Miami Grand Prix in May, Apple services boss Eddy Cue told <a href=\"https:\/\/www.reuters.com\/business\/media-telecom\/apples-cue-expects-f1-movie-sequel-hopes-more-global-tv-expansion-2026-05-01\/\" class=\"_87i7r20 _87i7r21\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Reuters<\/a>: \u201cJohn actually drives a Porsche and does amateur racing.\u201d<\/p>\n<p class=\"m7p3v71 _1ivmml5nk _1ivmml52 _1ivmml5d _1ivmml53ex _1ivmml53k6 _1ivmml53s5 _1ivmml53xe\">Mr Cue said Mr Ternus would otherwise have attended the Formula 1 race but was at Laguna Seca instead. He described the incoming CEO as a major F1 fan and said his appointment would strengthen Apple\u2019s relationship with the championship.<\/p>\n<p class=\"m7p3v71 _1ivmml5nk _1ivmml52 _1ivmml5d _1ivmml53ex _1ivmml53k6 _1ivmml53s5 _1ivmml53xe\">That relationship is already substantial. Apple TV became the exclusive US broadcaster of Formula 1 this year, taking over from ESPN and showing all 24 rounds of the 2026 season. We remain hopeful that will also happen in Australia so we can stop waiting for Kayo to load!<\/p>\n<p class=\"m7p3v71 _1ivmml5nk _1ivmml52 _1ivmml5d _1ivmml53ex _1ivmml53k6 _1ivmml53s5 _1ivmml53xe\">According to The Wall Street Journal, Mr Ternus regularly takes his Porsche to Laguna Seca and has recorded lap times of less than one minute and 40 seconds, which is pretty decent!<\/p>\n<p class=\"m7p3v71 _1ivmml5nk _1ivmml52 _1ivmml5d _1ivmml53ex _1ivmml53k6 _1ivmml53s5 _1ivmml53xe\">Mr Ternus is understood to own one of Porsche\u2019s modern 935 track cars and is a regular participant in Laguna Seca track days. Porsche produced just 77 examples of the modern 935, which is based on the 911 GT2 RS and powered by a 515kW 3.8-litre twin-turbo flat-six.<\/p>\n<p class=\"m7p3v71 _1ivmml5nk _1ivmml52 _1ivmml5d _1ivmml53ex _1ivmml53k6 _1ivmml53s5 _1ivmml53xe\">It weighs approximately 1380kg and is officially described as a single-seat, non-homologated race car.<\/p>\n<p><img decoding=\"async\" class=\"_1ivmml51dt _1ivmml51vp _1ivmml514 _1u8h4qz8\" src=\"https:\/\/www.europesays.com\/germany\/wp-content\/uploads\/2026\/09\/333470_6000x4500.jpg\"  loading=\"lazy\" alt=\"A Porsche 963 LMDh racing car in a white livery featuring rainbow Apple Computer and Penske branding, seen from the front at a low angle in a studio setting.\" fetchpriority=\"low\"\/><\/p>\n<p class=\"m7p3v71 _1ivmml5nk _1ivmml52 _1ivmml5d _1ivmml53ex _1ivmml53k6 _1ivmml53s5 _1ivmml53xe\">Apple and Porsche\u2019s modern relationship goes well beyond a retro racing livery. In 2019, the original Taycan became the first vehicle with fully integrated Apple Music, rather than simply accessing it through conventional Apple CarPlay.<\/p>\n<p class=\"m7p3v71 _1ivmml5nk _1ivmml52 _1ivmml5d _1ivmml53ex _1ivmml53k6 _1ivmml53s5 _1ivmml53xe\">Porsche then became the first automaker to integrate vehicle functions within an application in CarPlay in 2023. Depending on the vehicle, owners could use the My Porsche application to adjust audio profiles, radio stations, climate control and ambient lighting without leaving the CarPlay interface.<\/p>\n<p class=\"m7p3v71 _1ivmml5nk _1ivmml52 _1ivmml5d _1ivmml53ex _1ivmml53k6 _1ivmml53s5 _1ivmml53xe\">The two companies also developed a Porsche Race Engineer application for Apple Vision Pro. It allowed engineers to monitor information including speed, braking, track conditions, vehicle position and live video in real time.<\/p>\n<p class=\"m7p3v71 _1ivmml5nk _1ivmml52 _1ivmml5d _1ivmml53ex _1ivmml53k6 _1ivmml53s5 _1ivmml53xe\">Porsche used the system in 2024 when the Taycan Turbo GT established a US electric vehicle (EV) record at Laguna Seca. <\/p>\n<p class=\"m7p3v71 _1ivmml5nk _1ivmml52 _1ivmml5d _1ivmml53ex _1ivmml53k6 _1ivmml53s5 _1ivmml53xe\">If you&#8217;re wondering if putting a Porsche-loving engineer in charge of Apple means the Apple Car is suddenly coming back, the answer is most probably no, at least not based on any verified information.<\/p>\n<p class=\"m7p3v71 _1ivmml5nk _1ivmml52 _1ivmml5d _1ivmml53ex _1ivmml53k6 _1ivmml53s5 _1ivmml53xe\">Apple reportedly cancelled its decade-long electric and autonomous vehicle development effort, internally known as Project Titan, in February 2024. Some employees were moved to Apple\u2019s artificial intelligence division, although Apple itself declined to comment publicly on the decision. Project Titan is reportedly what found itself reborn as the Ferrari Luce.<\/p>\n<p><img decoding=\"async\" class=\"_1ivmml51dt _1ivmml51vp _1ivmml514 _1u8h4qz8\" src=\"https:\/\/www.europesays.com\/germany\/wp-content\/uploads\/2026\/09\/333471_6000x4500.jpg\"  loading=\"lazy\" alt=\"The Porsche 963 LMDh prototype race car in a white livery with rainbow stripes and Apple branding, seen from the rear three-quarter angle in a studio setting\" fetchpriority=\"low\"\/><\/p>\n<p class=\"m7p3v71 _1ivmml5nk _1ivmml52 _1ivmml5d _1ivmml53ex _1ivmml53k6 _1ivmml53s5 _1ivmml53xe\">Mr Cook\u2019s departure from the CEO role nevertheless marks one of the most significant leadership changes in the technology industry. Apple says its market capitalisation grew from approximately US$350 billion when Mr Cook became CEO in 2011 to US$4 trillion, while annual revenue increased from US$108 billion to more than US$416 billion in the 2025 financial year.<\/p>\n<p class=\"m7p3v71 _1ivmml5nk _1ivmml52 _1ivmml5d _1ivmml53ex _1ivmml53k6 _1ivmml53s5 _1ivmml53xe\">During his tenure, the active installed base of Apple devices grew to more than 2.5 billion, and the company introduced products and services including the Apple Watch, AirPods, Apple Vision Pro, Apple Pay, Apple Music and Apple TV.<\/p>\n<p class=\"m7p3v71 _1ivmml5nk _1ivmml52 _1ivmml5d _1ivmml53ex _1ivmml53k6 _1ivmml53s5 _1ivmml53xe\">For a company partly funded by the sale of a Volkswagen and connected with Porsche motorsport almost from the beginning, putting a Porsche-driving mechanical engineer in the top job is perhaps not as strange as it first sounds.<\/p>\n<p class=\"m7p3v71 _1ivmml5nk _1ivmml52 _1ivmml5d _1ivmml53ex _1ivmml53k6 _1ivmml53s5 _1ivmml53xe\">MORE: <a href=\"https:\/\/www.carexpert.com.au\/opinion\/fully-autonomous-driving-is-dead-the-apple-car-story\" class=\"_87i7r20 _87i7r21\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Fully autonomous driving is dead: the Apple Car story<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Apple is now being run by a Porsche-driving amateur racer. Yes, seriously. John Ternus formally became Apple\u2019s chief&hellip;\n","protected":false},"author":2,"featured_media":83545,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21181],"tags":[8406],"class_list":["post-83544","post","type-post","status-publish","format-standard","has-post-thumbnail","category-porsche","tag-porsche"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/posts\/83544","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/comments?post=83544"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/posts\/83544\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/media\/83545"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/media?parent=83544"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/categories?post=83544"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/germany\/wp-json\/wp\/v2\/tags?post=83544"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}