{"id":84086,"date":"2026-09-03T13:55:13","date_gmt":"2026-09-03T13:55:13","guid":{"rendered":"https:\/\/www.europesays.com\/germany\/84086\/"},"modified":"2026-09-03T13:55:13","modified_gmt":"2026-09-03T13:55:13","slug":"simone-rocha-has-been-dressing-for-her-adidas-collaboration-since-she-was-a-teenager-2","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/germany\/84086\/","title":{"rendered":"Simone Rocha Has Been Dressing for Her Adidas Collaboration Since She Was a Teenager"},"content":{"rendered":"

Simone Rocha has always been a world-builder. Since launching her eponymous label in 2010, the Irish designer has populated her particular universe with pearls and perspex, Catholic iconography and folkloric heroines, debutantes, dolls, and clothes both devotional and danger-inflected. But in crafting this evocative universe, for Rocha, has never meant sealing its borders.<\/p>\n

Collaboration has repeatedly offered a way to open up the oyster of Simone Rocha and unleash the pearls. An early partnership with J. Brand saw her transpose the ruffles and saturated colors into denim, learning about washes and dyeing in the process. In 2024, she entered Jean Paul Gaultier\u2019s archive<\/a> as the house\u2019s guest couturier, describing the experience to Vogue as a chance \u201cto see what your spirit does in response.\u201d And this June, another expansion: her first standalone menswear show<\/a>, staged as Pitti Uomo\u2019s guest designer in Florence, where she described it as \u201ca new chapter in my work and world.\u201d<\/p>\n

The best collaborations, she tells Vogue from her east London studio, result in something that \u201ceither party couldn\u2019t produce like the other.\u201d<\/p>\n

\u201cI love to take people by surprise and be like, \u2018Oh, I wasn\u2019t expecting that, but of course I totally see that.\u2019 That\u2019s when I think something can feel magical,\u201d Rocha says.<\/p>\n

Which brings us to Adidas, and the beginning of a long-term partnership between Adidas Originals and Simone Rocha. The first collaboration was revealed at the designer\u2019s fall 2026 show<\/a> inside the cavernous, regal Alexandra Palace during London Fashion Week in February. The collection interweaved sensuous ideas: the ancient Gaelic story of eternal youth and romance in the mythological tale T\u00edr na n\u00d3g, with Perry Ogden\u2019s 1999 photographic series Pony Kids, where youths from Dublin\u2019s housing estates ride horses in a mix of equestrian gear and well-loved sports kits. This was articulated in signature sporty Adidas silhouettes transmutated through Rocha\u2019s soft, feminine lens: lace-layered and ruffle-fronted track pants, diamant\u00e9 and pearl-studded football socks, broderie anglaise draping bags.<\/p>\n

Faced with the considerably larger universe of the Three Stripes, Rocha found herself asking a characteristically specific question: \u201cAdidas is just a big universe. So I\u2019m kind of like: \u2018What is our planet?\u2019\u201d Here, exclusively on Vogue, the fuller picture unfurls: photographed by Justine Kurland in one dreamy tableau. The full collection will launch September 10 globally.<\/p>\n

As it turns out, Rocha had been dressing for that plane since she was a teenager. There are generations of Irish schoolgirls who know it well, too. \u201cI used to wear Adidas under my school skirt,\u201d the designer recalls. Later, at college, the combination evolved into something much closer to the visual language she would eventually build a fashion house around: vintage petticoats and old tutus worn with Adidas Three Stripes football shorts underneath. \u201cI had a red Firebird with black stripes that I loved,\u201d she says. \u201cI always appreciated how it grounded the femininity that came very naturally to the way I dressed.\u201d<\/p>\n

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