{"id":84508,"date":"2026-09-04T00:34:14","date_gmt":"2026-09-04T00:34:14","guid":{"rendered":"https:\/\/www.europesays.com\/germany\/84508\/"},"modified":"2026-09-04T00:34:14","modified_gmt":"2026-09-04T00:34:14","slug":"aldi-beats-coles-and-woolworths-to-win-most-trusted-supermarket-title-for-third-year-in-a-row","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/germany\/84508\/","title":{"rendered":"Aldi beats Coles and Woolworths to win ‘most trusted supermarket’ title for third year in a row"},"content":{"rendered":"

Aldi<\/a> has been declared Australia’s most trusted supermarket<\/a> for the third year in a row.<\/p>\n

Roy Morgan revealed its Trusted Brand Award<\/a> winners for 2026, with the German supermarket winning the top spot in the Supermarkets and Convenience Stores category.<\/p>\n

The supermarket’s affordability was one of the biggest reasons it ranked on top.<\/p>\n

\"Woolworths,<\/p>\n

Aldi has been crowned Australia’s most trusted supermarket.<\/p>\n

(Yahoo Lifestyle)<\/p>\n

Roy Morgan determines Australia’s most trusted brands using a Net Trust Score, which weighs positive trust against distrust.<\/p>\n

More than 200 brands were included in the research, such as Coles<\/a>, Woolworths<\/a> and IGA, with input from 21,000 Aussies.<\/p>\n

Jordan Lack, Aldi Australia’s chief commercial officer, said the accolade was a huge privilege.<\/p>\n

RELATED:<\/p>\n

“Trust is earned at the checkout every single day, and seeing Australians continue to choose Aldi for their weekly shop is a true reflection of the hard work and dedication of our team,” he said.<\/p>\n

“We remain laser focused on helping Australians get more value from every shop by offering quality products at consistently low Aldi prices.<\/p>\n

“In recent months, we’ve further reduced prices across key products to make shopping even more affordable.”<\/p>\n

Do you have a story? Get in touch claudia.poposki@yahooinc.com<\/a><\/p>\n

Michele Levin, Roy Morgan’s CEO, said Aldi was also the second-highest-scoring business overall, beaten only by Bunnings.<\/p>\n

The supermarket has been in the top three since 2023, which Michele said was “extraordinary” to be that consistent during a “period of challenging market conditions”.<\/p>\n

Customers said they rated the brand because it had “no gimmicky schemes” and “do what they say”.<\/p>\n

Other brands on the list included Bunnings, the most trusted brand, which took out the retail category.<\/p>\n

Kmart came out on top in the Department and Discount Department Stores category, Cadbury won the food and beverage section, and Virgin Australia took out Travel and Tourism.<\/p>\n

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