The final round at Hazeltine drew an average of 1.4 million viewers on NBC, the championship’s highest Sunday audience in more than 20 years.

The momentum behind women’s golf is showing up everywhere—from driving ranges and social media feeds to broader pop culture conversations. But perhaps its biggest statement is coming where it matters most: on television, where the LPGA has its greatest opportunity to reach new fans.

NBC Sports reported that Sunday’s final round of the KPMG Women’s PGA Championship averaged 1.4 million viewers across NBC and Peacock, making it the most-watched final round of the championship since 2005.

But the broadcast wasn’t presented without its challenges.

A lengthy rain delay at Hazeltine threatened to push the championship’s finish beyond NBC’s scheduled 1-4 p.m. ET window and into coverage of the Travelers Championship. In some twisted fate of luck the PGA TOUR also saw a weather delay which resulted in NBC being able to return to Hazeltine, airing the tournament’s final hour and closing holes as Haeran Ryu pulled away to secure her first major championship by two shots.

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The report continued to reveal that golf sort of won the weekend, as it was a banner day for NBC’s golf coverage as a whole. In its first year as the broadcast home of the Travelers Championship, NBC also delivered massive viewership on the men’s side. The final round averaged 4.2 million viewers across it’s platforms resulting in the tournament’s largest final-round audience in 24 years. Viewership peaked at 5.6 million as Viktor Hovland and Scottie Scheffler played the 18th hole before darkness forced a Monday playoff. Hovland would go on to win.

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The timing couldn’t be better. As the LPGA enters a new era of broadcast partnerships this season—with enhanced network coverage and greater visibility—strong television audiences only strengthen the case for continued investment and even broader exposure.

Record viewership isn’t just a milestone; it’s further proof that when women’s golf is put in front of fans, they tune in.