RBC Heritage brings 120,000 visitors to Hilton Head: here’s how to navigate traffic and parking
A signature Lowcountry tradition returns, blending world-class golf with community spirit
HILTON HEAD ISLAND, S.C. —
One of the Lowcountry’s biggest weeks of the year is underway as the RBC Heritage returns to Hilton Head Island, bringing tens of thousands of visitors and a major economic impact to the area.
Organizers estimate the tournament generates roughly $135 million for the local economy, along with about $55 million for charity.
But beyond the financial impact, the event is also drawing crowds — with approximately 120,000 people expected to visit the island throughout the week.
Many spectators are starting their day at locations like Coligny Beach Park, where shuttle services transport fans to Harbour Town Golf Links.
Ron Romaniello, a shuttle driver, said the experience goes beyond transportation.
“I don’t see the golf course, the golfers or the ball — but I see all the people that come,” Romaniello said. “It’s very fulfilling because everybody is happy. They’re going to a happy event, and they show it.”
For some visitors, the tournament offers memorable moments — especially for younger fans.
“I got to see Justin Thomas in the parade. He signed my flag, and I got to watch him play,” a 4-year-old fan said.
Justin Thomas is among the players drawing large crowds to the course this week.
Coligny Beach is one of three main shuttle hubs, with many attendees traveling from nearby cities, including Savannah.
“It took us about an hour and a half to get here,” one group of visitors said. “There was some traffic, but it wasn’t too bad.”
As attendance increases later in the week, wait times for transportation are also expected to grow. Some local businesses have seen an increase in customers opting for alternative ways to get to the course.
“Last year, people were lined up on the sidewalk waiting for the trolley,” said Candace Bird, owner of a local bike shop. “By the time they got a bike, they could already be down in Harbour Town.”
Bicycle parking is available inside Sea Pines Resort near the course, offering another option for visitors navigating the crowds.
Officials say those planning to visit the island this week — whether for the tournament or the beach — should plan ahead.
Parking areas are expected to fill quickly, especially near popular spots like Coligny Beach Park.