A controversial ad from YouTube channel-turned-golf brand Good Good Golf, promoting a co-branded Callaway driver and featuring Good Good co-founder Garrett Clark tackling a woman, has left a dark cloud hanging over the brand’s future.
Intense backlash led to the ad’s swift removal, but the damage was done: Callaway reportedly removed the co-branded line from its site, and Golf Channel postponed the premiere of the latest season of the Big Break x Good Good reality show after a sponsor balked.
“What we saw was concerning; it’s clearly not aligned with PGA Tour values,” PGA Tour CEO Brian Rolapp said of the ad and Good Good’s response. “We take it very seriously. I think their initial response was very disappointing. It was a bit defensive and late.”
Following the initial “disappointing” response, Clark posted an eight-minute apology and explanation to X on Wednesday night.
“I want to first start by saying I personally want to apologize for playing the role in this skit, in this ad, at the magnitude that I did,” Clark said in the video. “And then, on Good Good’s behalf, on [the] Good Good marketing team’s behalf, I wanted to say an apology as well because this is not at all what we stand for.
“The way that this ad was received is not how Good Good is, and it’s not what we stand for. I want everyone to know that. I do not support DV [domestic violence] or abuse or any of that of any kind.”
Heartfelt as Clark’s apology may have been, the bad news for Good Good continued on Thursday, with Callaway announcing that it had taken the next step by completely cutting ties with the brand and would donate $1M to causes that prevent violence against women.
“Over the last several days, we have listened and reflected deeply on the hurt and disappointment caused by the video we re-posted,” Callaway’s statement read.
“We heard from individuals who shared personal experiences related to violence against women, and their stories were powerful reminders that this issue touches the lives of far too many people. Unequivocally, violence against women is unacceptable and should never be trivialized, normalized, or used as entertainment.”
— Callaway Golf (@CallawayGolf) August 27, 2026
“One of Callaway Golf’s core values is to be a positive influence, both in the game of golf and in our communities. We are further strengthening our commitment to these initiatives, and this will be an ongoing focus in our company. We are committed to learning from this incident and helping ensure that golf is a place where everyone feels respected, valued, and welcome.”
Callaway’s announcement ends a partnership stretching back to 2023 that saw Callaway’s logo on Good Good shoes, balls, and gloves.