{"id":14070,"date":"2026-06-03T04:39:07","date_gmt":"2026-06-03T04:39:07","guid":{"rendered":"https:\/\/www.europesays.com\/golf\/14070\/"},"modified":"2026-06-03T04:39:07","modified_gmt":"2026-06-03T04:39:07","slug":"nicklaus-memorial-no-longer-stands-out-in-big-money-era","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/golf\/14070\/","title":{"rendered":"Nicklaus’ Memorial no longer stands out in big-money era"},"content":{"rendered":"

DUBLIN, Ohio \u2014 Jack Nicklaus never said he wanted the Memorial Tournament to be the \u201cMasters of the North\u201d when it began 50 years ago. The best sales pitch was to let others do the talking.<\/p>\n

It never really came to that over the years, anyway, except it was clear Nicklaus found inspiration from the Masters<\/a>, the major he won a record six times. It wasn\u2019t about Muirfield Village trying to replicate Augusta National. It was more about the tournament experience, unlike any other in the non-major division.<\/p>\n

Never mind the caddies in white coverall tops or sandwiches in green wrappers and coffee in green cups. His emphasis outside the ropes was on players being treated in such a way that the Memorial stood out from other PGA Tour events.<\/p>\n

But it\u2019s getting harder to stand out in this era of big money and players getting pampered more than Nicklaus or anyone else could have imagined 50 years ago.<\/p>\n

The $20 million purse at the Memorial is the same size as nine other tournaments, and that doesn\u2019t include The Players Championship ($25 million), the majors or the Tour Championship, where the $40 million bonus is now official money.<\/p>\n

Nicklaus believes the tour is healthier than ever. He just doesn\u2019t agree with a plan to have two tracks \u2014 the top one filled with some 16 such signature events blended in with the four majors, The Players and the postseason, crammed into about seven months of the calendar.<\/p>\n

\u201cI don\u2019t want to comment on the tour\u2019s schedule because I\u2019m not exactly in favor of what they\u2019re doing right now,\u201d Nicklaus said, showing his unique ability to comment after not commenting.<\/p>\n

He has yet to visit with Brian Rolapp, the PGA Tour\u2019s new CEO who has been preaching simplicity and scarcity<\/a>, which has simply scared those who believe the more tournaments the merrier. Without details, it\u2019s a little early to start worrying.<\/p>\n

Rolapp and Commissioner Jay Monahan, the golf whisperer for the former NFL executive replacing him, are to be at the Memorial on Wednesday. Nicklaus plans to meet with them to at least try to understand what\u2019s going on and why.<\/p>\n

\u201cI hate to see tournaments bunched too much together with too many big tournaments too close together,\u201d Nicklaus said. \u201cThat\u2019s a problem, I think. And I think that\u2019s going to be a problem for the tour in the future.\u201d<\/p>\n

It already has shown to be the case. The tour inserted a new signature event at Trump Doral between another signature event and a major championship. Scottie Scheffler didn\u2019t play one of the signature events. Rory McIlroy and Xander Schauffele bailed from the other.<\/p>\n

That\u2019s been fixed for 2027 without really solving anything. Doral moves back to the Florida swing<\/a>, but it\u2019s still part of a five-week stretch that features three signature events and The Players Championship. The other is the Cognizant Classic in The Palm Beaches.<\/p>\n

The Nicklaus Children\u2019s Health Care Foundation is the charity recipient of Cognizant, so the Golden Bear knows all about its spot on the schedule.<\/p>\n

\u201cWhat chance does that tournament have?\u201d he said.<\/p>\n

And then his attention turned toward the players and how they can be expected to play so many big tournaments in such a short amount of time, all while trying to be at their best for the four majors that define careers.<\/p>\n

\u201cI look at it from the way I was as a player,\u201d Nicklaus said. \u201cI could play a couple weeks in a row, maybe three weeks in a row, but I needed some time off to be able to recharge the batteries. And I think everybody needs to recharge their batteries. So to jam it all in in one period of time, and then leave the rest of the year open, I think it\u2019s tough.<\/p>\n

\u201cI don\u2019t think it\u2019s a problem yet,\u201d he said. \u201cBut I think it will be if we don\u2019t address it.\u201d<\/p>\n

Nicklaus is 86, still plugged into the game to give McIlroy sage advice going into the Masters (\u201cNo effing double bogeys\u201d) and aware of Scheffler having a run of three straight runner-up finishes a few months ago.<\/p>\n

For all he does in the game, he remains a player first.<\/p>\n

That\u2019s how he thought when he created the Memorial. A great tournament starts with a great golf course in pristine condition. The facilities should be superb, starting with the practice areas, convenience and a grill room that feels like a good place to hang out instead of just eat.<\/p>\n

Hale Irwin said in 1976, \u201cFor a first-time tournament, none can even come close to this one. If they didn\u2019t change a thing, it would have to be one of the great tournaments we play in. But it is going to get better. I don\u2019t know how, but it will.\u201d<\/p>\n

Scheduling is a big part, too. The Memorial in May in 1976 \u2014 and for the next four decades \u2014 filled the calendar between the Masters in April and the U.S. Open in June.<\/p>\n

But now the PGA Championship is in May, moving away from its longtime August date to clear the way for the FedEx Cup postseason. The Memorial now starts 18 days after the PGA Championship, and it ends 11 days before the start of the U.S. Open.<\/p>\n

There\u2019s a lot going on. Memorial is still the tournament Jack built. It still means something. But it now feels like another stop on a long and lucrative road. It\u2019s hard to see how a revamped schedule is going to change that.<\/p>\n","protected":false},"excerpt":{"rendered":"DUBLIN, Ohio \u2014 Jack Nicklaus never said he wanted the Memorial Tournament to be the \u201cMasters of the…\n","protected":false},"author":2,"featured_media":14071,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[2037,1420,5221,54,3261,1315,2040,4023],"class_list":["post-14070","post","type-post","status-publish","format-standard","has-post-thumbnail","category-the-players-championship","tag-app-top-stories","tag-associated-press","tag-columbus","tag-news","tag-ohio","tag-the-players-championship","tag-top-stories","tag-vod"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/posts\/14070","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/comments?post=14070"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/posts\/14070\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/media\/14071"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/media?parent=14070"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/categories?post=14070"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/tags?post=14070"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}