Jacob Bridgeman wins with a final score of 18 under, earning $4 million and the GV80 Coupe Black<\/p>\n
Genesis marks its 10th consecutive year as title partner; partnership extended through 2030<\/p>\n
California Rises campaign continues for a second year, contributing $1 million to local charitable organizations<\/p>\n
PACIFIC PALISADES, Calif., Feb. 23, 2026 \u2014 Genesis announced the successful conclusion of the 2026 Genesis Invitational, held from Feb. 19\u201322 at the iconic Riviera Country Club in Southern California. This year\u2019s tournament marked a historic milestone as it celebrated the 100th anniversary of championship golf in Los Angeles, alongside Genesis\u2019 10th consecutive year as title partner.<\/p>\n
Jacob Bridgeman Claims Victory at The Riviera<\/p>\n
Jacob Bridgeman captured the 2026 Genesis Invitational title with a final total of 18 under par, 266 strokes, taking home $4 million and the 2026 GV80 Coupe Black. Rory McIlroy tied for second with Kurt Kitayama at 17 under.<\/p>\n
During the competition, Max Greyserman recorded a hole-in-one at the 14th hole during Round 4, energizing spectators onsite.<\/p>\n
A World-Class Field for a Centennial Year<\/p>\n
As one of the PGA TOUR\u2019s elite Signature Events, the 2026 tournament brought together an exceptional field, featuring 18 of the top 20 players in the Official World Golf Ranking \u2014 including World No. 1 Scottie Scheffler, World No. 2 Rory McIlroy, 2025 champion Ludvig \u00c5berg, 2024 champion Hideki Matsuyama, and leading Korean PGA TOUR players Si Woo Kim and Tom Kim.<\/p>\n
Players competed for a prestigious title, valuable FedExCup points, and the elevated prize package befitting a Signature Event.<\/p>\n
Elevated Brand Presence Enhances Fan Experience<\/p>\n
Throughout the tournament, Genesis showcased an extensive lineup of 18 vehicles, offering spectators and nationwide broadcast viewers an up close look at the brand\u2019s design excellence and technological innovation. The display included the GV60 Magma model, the Electrified GV70, and the GV80 Coupe, each representing the brand\u2019s commitment to performance, electrification, and future focused mobility.<\/p>\n
In addition, Genesis created the Genesis 14th Hole Lounge, an immersive fan experience zone that drew strong engagement from visitors. The lounge featured Genesis Golf Collection merchandising displays, a TGL golf swing simulator experience, and an exhibition of Boston Dynamics\u2019 four legged robot \u201cSpot,\u201d offering guests a unique blend of sport, technology, and entertainment that elevated the atmosphere throughout the tournament.<\/p>\n
California Rises Campaign Continues<\/p>\n
For the second consecutive year, Genesis expanded its support of the Southern California community through the California Rises initiative, created in response to the region\u2019s devastating wildfires.<\/p>\n
Genesis is contributing $1 million to support organizations including Habitat for Humanity, the Los Angeles Fire Department Foundation and the Genesis Inspiration Foundation. As part of this commitment, Genesis hosted the \u201cBirdies for Good\u201d charity program throughout the tournament, raising approximately $326,000 for California Rises \u2014 an amount included in the total $1 million contribution.<\/p>\n
Partnership Extended Through 2030<\/p>\n
Earlier this week, Genesis, the PGA TOUR, and TGR Live announced a multi-year extension of their longstanding relationship, ensuring Genesis remains the title partner of The Genesis Invitational through 2030.<\/p>\n
This renewed commitment underscores the brand\u2019s ongoing investment in professional golf and its dedication to elevating the global tournament experience for players, fans, and the local community.<\/p>\n
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