Royal County Down Golf Club<\/a>, Northern Ireland, and Terre Blanche, France, the film positions the golf course itself as the central character – ready and waiting for players to return.<\/p>\nWatch ‘At last’:<\/p>\n
Chris Gregg, Marketing Director, EMEA, Callaway Golf Europe, said: \u201cFor European golfers, the start of the season is never just a date in the calendar, it\u2019s a feeling.<\/p>\n
“After months of waiting, there\u2019s a sense of anticipation and excitement when sunshine returns and the courses begin to come back to life.<\/p>\n
\u201cWith ‘At Last’, we used atmosphere, texture and music to capture this universal feeling shared by golfers who yearn to get back onto the course.<\/p>\n
“This isn\u2019t about showcasing product. It\u2019s about recognising something every golfer understands \u2014 that moment each spring when you realise, finally, we\u2019re back.\u201d<\/p>\n
\u201cAt Last\u201d was created in collaboration with Callaway Golf Europe\u2019s agency, MSQ Sport + Entertainment.<\/p>\n
The film launches Callaway Golf\u2019s new global brand platform \u201cNothing Beats This\u201d in Europe.<\/p>\n
The platform speaks to the emotional connection golfers have with the game, the moments, feelings, rituals and memories. From your first round with your daughter, to the walk down the 18th with your dad. Circling a birdie on your scorecard or savouring a coffee and sausage roll at the halfway hut.<\/p>\n
While differing from person-to-person, golfers are united in loving the game for those moments that make you pause and think \u201cnothing beats this\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit:…\n","protected":false},"author":2,"featured_media":16857,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3017],"tags":[7150,3053,3062,7152,7149,7151,747,7148],"class_list":["post-16856","post","type-post","status-publish","format-standard","has-post-thumbnail","category-callaway","tag-arrival-of-spring","tag-callaway","tag-callaway-golf","tag-dappled-sunshine","tag-etta-james","tag-european-golfers","tag-golf-course","tag-royal-county-down-golf-club"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/posts\/16856","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/comments?post=16856"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/posts\/16856\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/media\/16857"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/media?parent=16856"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/categories?post=16856"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/tags?post=16856"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"](\"https:\/\/www.europesays.com\/golf\/wp-content\/uploads\/2026\/06\/64e997ca60fa10fd3db728b29e235edb.jpeg\"\/)
<\/p>\n