Genesis extends commitment to Genesis Scottish Open, continuing role as title sponsor until 2030<\/p>\n
NORTH BERWICK, Scotland, July 9, 2025 \u2014 Genesis today announced a multi-year agreement with DP World Tour and PGA TOUR to continue as title partner of the Genesis Scottish Open through 2030. The extension renews Genesis\u2019 commitment to Scotland\u2019s historic national open, the Rolex Series event which in 2022 became the first-ever tournament to be co-sanctioned by the PGA TOUR and DP World Tour.<\/p>\n
Scotland\u2019s Robert MacIntyre returns to defend his title in North Berwick at The Renaissance Club on Thursday, July 10. In 2024, MacIntyre sunk a 22-foot putt for birdie on the 72nd hole to beat Adam Scott by one stroke, becoming the first Scot to win his home open since Colin Montgomerie in 1999.<\/p>\n
\u201cGolf and Genesis share the same values: respect, integrity and excellence. Both demand attention to detail and unwavering commitment to quality,\u201d said Jos\u00e9 Mu\u00f1oz, President & CEO of Genesis. \u201cRenewing the Genesis Scottish Open through 2030 is a natural extension of our commitment to the game of golf and the communities it helps around the world. Following our recent designation as the PGA TOUR\u2019s first-ever Official Automotive and Mobility Partner, this tournament reinforces our role in shaping the future of golf through innovation, hospitality and global partnership. As our brand continues to grow globally, the Genesis Scottish Open remains a cornerstone of our efforts to build meaningful connections with fans and elevate the sport at every level.\u201d<\/p>\n
The Genesis Scottish Open dates to 1972 and has been a permanent fixture on the DP World Tour schedule since 1986. As both a FedExCup event and part of the Rolex Series on the DP World Tour\u2019s Race to Dubai, the tournament features a split field of 75 players from both the PGA TOUR and DP World Tour, with additional spots to leading players from the Korean Professional Golf Association (KPGA), in a nod to Genesis\u2019 Korean heritage.<\/p>\n
The Renaissance Club is set to host the event for the seventh consecutive year, during a period of continued growth and development of all aspects of the tournament, with MacIntyre, Rory McIlroy (2023) and Xander Schauffele (2022) winning the tournament as a co-sanctioned event. Other past champions at The Renaissance Club include Min Woo Lee (2021) and Aaron Rai (2020).<\/p>\n
\u201cGenesis continues to be an incredible partner to the game of golf worldwide and they have been pivotal in growing the Genesis Scottish Open into one of the world\u2019s premier tournaments\u201d said Guy Kinnings, Chief Executive Officer of the DP World Tour. \u201cWe have once again welcomed a star-studded field to the impressive venue here at Renaissance Club this week and this long-term agreement allows us to develop ambitious plans to further elevate the tournament in every way, alongside Genesis and our Strategic Alliance partners at the PGA TOUR.\u201d<\/p>\n
The PGA TOUR and Genesis have been partners since 2016, when the luxury automotive brand signed on as the title sponsor of the historic The Genesis Invitational, hosted by Tiger Woods at The Riviera Country Club in Pacific Palisades, California, one of the TOUR\u2019s longest running events. Following several successful seasons, Genesis added title sponsorship of the Genesis Scottish Open to its portfolio starting in 2022<\/a>, the first co-sanctioned event by the PGA TOUR and DP World Tour. The brand is also a founding partner and official automotive partner of TGL and has served as the Official Automobile Sponsor of numerous Presidents Cups.<\/p>\n \u201cThe PGA TOUR is proud to continue our growing relationship with Genesis, as the globally recognized brand renews its commitment to the Scottish Open just a few weeks from a new global marketing partnership that included sponsorship of the World Feed, which is actively promoting the TOUR\u2019s international stars,\u201d said PGA TOUR Commissioner Jay Monahan. \u201cScotland\u2019s national open continues to reach new heights after Robert MacIntyre\u2019s electrifying win a season ago, and we are eager to continue elevating this premier event to a global audience alongside our Strategic Alliance partners at the DP World Tour.\u201d<\/p>\n Genesis\u2019 relationship with the DP World Tour also includes its title partnership of the Genesis Championship in Korea. The tournament, co-sanctioned with the KPGA, takes a prime position on the Race to Dubai schedule as the final event on the \u201cBack 9\u201d \u2014 a series of nine tournaments before the season-ending Playoffs that encompass several of the DP World Tour\u2019s most historic tournaments and national Opens.<\/p>\n