{"id":25393,"date":"2026-06-22T14:07:12","date_gmt":"2026-06-22T14:07:12","guid":{"rendered":"https:\/\/www.europesays.com\/golf\/25393\/"},"modified":"2026-06-22T14:07:12","modified_gmt":"2026-06-22T14:07:12","slug":"tag-heuers-new-smartwatch-could-actually-improve-your-golf-game","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/golf\/25393\/","title":{"rendered":"Tag Heuer’s New Smartwatch Could Actually Improve Your Golf Game"},"content":{"rendered":"

Luxury watch brands have spent years trying to convince golfers that a watch belongs on the course. <\/p>\n

Tag Heuer’s latest effort may be the most persuasive yet.<\/p>\n

Unveiled today, the new Tag Heuer Connected Calibre E5 x TaylorMade Edition is a golf-focused smartwatch designed to do more than tell the time or measure distance to the green. <\/p>\n

\"tag<\/p>\n

TAG Heuer.<\/p>\n

Instead, it aims to act like a full-time performance coach, automatically tracking every shot you hit and analysing where you’re gaining and losing strokes throughout a round. <\/p>\n

The watch is the result of a new collaboration between Tag Heuer and TaylorMade, one of the biggest names in modern golf equipment. <\/p>\n

Built around Tag Heuer’s existing Connected Calibre E5 platform, the 45mm smartwatch features a grade-two titanium case, a bezel engraved with all 18 holes of a golf course, TaylorMade branding and two exclusive digital dials inspired by golf-course topography and “the movement of a golf swing”. <\/p>\n

The real selling point, however, comes in the software.<\/p>\n

Using Tag Heuer<\/a>‘s proprietary tracking technology, the watch automatically records shots and positioning throughout a round without requiring manual input from the wearer. <\/p>\n

That information is then processed using TaylorMade’s performance-analysis system to generate a “strokes gained” score, the same data-driven metric used throughout professional golf to evaluate performance. <\/p>\n

\"luxury<\/p>\n

TAG Heuer<\/p>\n

You get the idea: identify where strokes are being won, where they are being lost and what areas of your game need attention. <\/p>\n

Elsewhere, golfers can monitor all sorts of Clunhouse-ready bragging stats including longest drive, best score, last score, total rounds played and total birdies made throughout the season. <\/p>\n

Priced at \u00a32,150, the Tag Heuer Connected Calibre E5 x TaylorMade Edition launches alongside a matching TaylorMade Spider ZT putter, co-branded duffle bag, hats and golf gloves. Tommy Fleetwood fronts the campaign.<\/p>\n

tagheuer.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Luxury watch brands have spent years trying to convince golfers that a watch belongs on the course. Tag…\n","protected":false},"author":2,"featured_media":25395,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[3170,10042,1856,44,3174,1863,10040,10041],"class_list":["post-25393","post","type-post","status-publish","format-standard","has-post-thumbnail","category-news","tag-content-type-news","tag-contentid-a18152ef-9def-42eb-8179-bf3bc71bcba7","tag-displaytype-standard-article","tag-golf","tag-hasproduct-true","tag-issyndicated-false","tag-locale-gb","tag-shorttitle-tag-heuers-new-smartwatch-could-actually-improve-your-golf-game"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/posts\/25393","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/comments?post=25393"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/posts\/25393\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/media\/25395"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/media?parent=25393"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/categories?post=25393"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/tags?post=25393"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}