{"id":25407,"date":"2026-06-22T14:32:11","date_gmt":"2026-06-22T14:32:11","guid":{"rendered":"https:\/\/www.europesays.com\/golf\/25407\/"},"modified":"2026-06-22T14:32:11","modified_gmt":"2026-06-22T14:32:11","slug":"tag-heuer-taylormade-link-up-on-data-driven-golf-watch-and-putter","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/golf\/25407\/","title":{"rendered":"Tag Heuer, TaylorMade Link Up on Data-Driven Golf Watch and Putter"},"content":{"rendered":"

\n\tTEED UP: Tag Heuer<\/a> is doubling down on its long-standing connection with the golfing world with a collaboration<\/a> with equipment specialist TaylorMade.<\/p>\n

\n\tThe star is a special edition of its Connected Calibre E5 45mm smart watch. Alongside it are a Spider ZT putter inspired by the design of the watch and co-branded accessories such as a watch roll, glove caddy and duffel.<\/p>\n

\n\tTag Heuer<\/a> took its first swing in 2005, when the LVMH Mo\u00ebt Hennessy Louis Vuitton-owned watchmaker created its first dedicated golf<\/a> watch. Since then it has moved from timing the game to trying to understand it, particularly with the Connected Watch line, bringing what chief marketing officer George Ciz called \u201ca natural progression to explore\u201d the timepiece and how it can work with golf.<\/p>\n

\n\tThe Connected Golf edition went on to become \u201cliterally one of our best sellers in the connected watch field,\u201d he added, crediting the experience as \u201cone of the best possible that you can have on the golf<\/a> course, on your wrist.\u201d<\/p>\n

\t\t\t\t\t\t\"Tommy<\/p>\n

\t\t\t\t\tTommy Fleetwood wearing the Tag Heuer Connected Calibre E5 45mm x TaylorMade edition watch while holding the Spider ZT x Tag Heuer putter.<\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy<\/p>\n

\n\tFrom there the question for the watchmaker became how to push the concept further. Two years ago, there was a hookup with trendy golf brand Malbon.<\/p>\n

\n\tFor Ciz, a fresh answer was to work with TaylorMade, a brand that already occupies the top of the game and is \u201crevolutionary in many different ways, just like we are in the watchmaking\u201d world.<\/p>\n

\n\tJohn Gonsalves, vice president of global digital and direct-to-consumer at TaylorMade, said the golfing specialist, best known for ushering in the era of fairway metal or \u201cmetal wood\u201d clubs, was flattered to work with a partner that they have been watching in the golf space for some time.<\/p>\n

\n\t\u201cBar none, the experience of the Tag Heuer watch for the golf user is the best experience out there,\u201d he added. \u201cFrom a brand perspective, the way that we approach our market and our consumer and our products is very much the same.\u201d<\/p>\n

\n\tOn the wrist, the Tag Heuer Connected Calibre E5 45mm x TaylorMade Edition, retailing for $2,550, is built on the latest Calibre E5 platform with a 45mm grade 2 titanium case, black ceramic bezel engraved with 18 holes, a touch screen and a full suite of sports and wellness sensors.<\/p>\n

\n\tMore importantly, the piece automatically records every stroke and position, then hands that data to TaylorMade\u2019s performance engine for strokes-gained analysis.<\/p>\n

\n\t\u201cThe watch seamlessly records every stroke you make, every score you make on every hole, and at the end of the round it then sends all of that to an immense database that TaylorMade has, and it analyzes back and sends back a report card,\u201d Ciz explained.<\/p>\n

\t\t\t\t\t\t\"Tommy<\/p>\n

\t\t\t\t\tTommy Fleetwood wearing the Tag Heuer Connected Calibre E5 45mm x TaylorMade edition watch while holding the Spider ZT x Tag Heuer putter.<\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy<\/p>\n

\n\tThat breakdown spans four key areas of the game \u2014 driver, approach, short game and putting \u2014 and, as Gonsalves said, \u201cit simply measures the quality of every shot that you hit against every other player who would have played that shot.\u201d<\/p>\n

\n\tAnd don\u2019t worry about tech getting in the way of enjoying the sport; the detail arrives only once the round is complete. \u201cYou get the kind of AI-driven type of description that helps you interpret your score on the app on your phone. It\u2019s super cool,\u201d Ciz said.<\/p>\n","protected":false},"excerpt":{"rendered":"TEED UP: Tag Heuer is doubling down on its long-standing connection with the golfing world with a collaboration…\n","protected":false},"author":2,"featured_media":25408,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3016],"tags":[4474,44,10043,2482],"class_list":["post-25407","post","type-post","status-publish","format-standard","has-post-thumbnail","category-taylormade","tag-collaboration","tag-golf","tag-tag-heuer","tag-taylormade"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/posts\/25407","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/comments?post=25407"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/posts\/25407\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/media\/25408"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/media?parent=25407"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/categories?post=25407"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/tags?post=25407"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}