{"id":28325,"date":"2026-06-27T16:23:12","date_gmt":"2026-06-27T16:23:12","guid":{"rendered":"https:\/\/www.europesays.com\/golf\/28325\/"},"modified":"2026-06-27T16:23:12","modified_gmt":"2026-06-27T16:23:12","slug":"sentry-insurance-named-new-sponsor-for-torrey-pines","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/golf\/28325\/","title":{"rendered":"Sentry Insurance named new sponsor for Torrey Pines"},"content":{"rendered":"

Updated June 1, 2026, 1:54 p.m. ET<\/p>\n

Torrey Pines Golf Course has hosted a PGA event since 1968, and although there was some worry about the future of the tournament after Farmers Insurance pulled out as a corporate sponsor<\/a>, the event was reborn on Monday when it was announced that Sentry Insurance will take over as the main corporate sponsor.<\/p>\n

The tournament, which will be played again in late January, will be renamed The Sentry.<\/p>\n

\"Justin<\/p>\n

“For 75 years the PGA Tour has hosted elite competition in San Diego, including the last 60 at revered Torrey Pines, and we are proud to build upon that legacy and longtime philanthropic impact with our partners at Sentry Insurance,” PGA Tour CEO Brian Rolapp said in a statement. “We are pleased to have the support of Sentry and the Century Club of San Diego to further grow what fans and players have long recognized as one of our game\u2019s most celebrated venues and events.”<\/p>\n

The event, which will kick off the golf season for CBS Sports, will be broadcast on CBS and Paramount+ as well as Golf Channel and PGA Tour Live on ESPN+.<\/p>\n

Earlier this year, Justin Rose became the first wire-to-wire winner of the Farmers since Tommy Bolt in 1955, finishing at 23-under 265 for the week, a tournament scoring record. Rose started in spectacular fashion on the North Course, signing for 10-under 62, and he never looked back, increasing his lead every day before a relatively stress-free stroll above the Pacific Ocean on Sunday leading to his 13th PGA Tour title.<\/p>\n

Need a news break? Check out the all new PLAY hub with puzzles, games and more!<\/a><\/p>\n

“We\u2019re honored to continue investing in the game and creating experiences that bring together players, fans, partners and communities,” said Sentry CEO Pete McPartland. “We look forward to working closely with the San Diego community to shine a spotlight on everything that makes the region so special and continue our longstanding dedication of strengthening the communities we\u2019re a part of.”<\/p>\n

\"Torrey<\/p>\n

Farmers had been the sponsor of the event since 2010, but had been the Buick Invitational from 1992\u20132009. Prior to that, the tournament had been linked to Andy Williams and was called the Convair San Diego Open, the Wickes\u2011Andy Williams San Diego Open, the Isuzu\u2011Andy Williams San Diego Open and the Shearson Lehman Brothers Open.<\/p>\n

“We\u2019re excited to partner with Sentry, a longtime partner of the PGA Tour, and widely known for their reputation for impactful community engagement,” said Marty Gorsich, CEO of the Century Club of San Diego. “We look forward to the opportunities ahead to collaborate with Sentry and the PGA Tour and build on the exceptional tournament experience fans have come to know at Torrey Pines while showcasing San Diego on an international stage.”<\/p>\n

\"\"\/<\/p>\n

Tim Schmitt is the managing editor of Golfweek and the golf coordinator for the USA Today Network.<\/p>\n","protected":false},"excerpt":{"rendered":"Updated June 1, 2026, 1:54 p.m. ET Torrey Pines Golf Course has hosted a PGA event since 1968,…\n","protected":false},"author":2,"featured_media":28326,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[58,59,1236,1237,11436,65,11435,68,69,193,67,1330,62],"class_list":["post-28325","post","type-post","status-publish","format-standard","has-post-thumbnail","category-the-sentry","tag-accessfree","tag-sourcegolfweek","tag-sstssportsgolfpga","tag-sstsnpga-tour","tag-tagandy-williams","tag-taggolf","tag-taginsurance","tag-taginternational-sports-competitions","tag-tagoverall-positive","tag-tagpga-tour","tag-tagsports-news","tag-the-sentry","tag-typestory"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/posts\/28325","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/comments?post=28325"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/posts\/28325\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/media\/28326"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/media?parent=28325"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/categories?post=28325"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/tags?post=28325"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}