{"id":29786,"date":"2026-06-30T14:19:25","date_gmt":"2026-06-30T14:19:25","guid":{"rendered":"https:\/\/www.europesays.com\/golf\/29786\/"},"modified":"2026-06-30T14:19:25","modified_gmt":"2026-06-30T14:19:25","slug":"trex-tees-up-major-visibility-on-golfs-biggest-stages","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/golf\/29786\/","title":{"rendered":"Trex Tees Up Major Visibility on Golf\u2019s Biggest Stages"},"content":{"rendered":"

WINCHESTER, Va., June 30, 2026 (GLOBE NEWSWIRE) — Trex<\/a>\u00ae, the world\u2019s leading brand of wood-alternative decking and railing, is expanding its presence in sports and entertainment through sponsorships of the American Century Championship<\/a> and Golf Channel\u2019s Big Break x Good Good Presented by Golf Galaxy<\/a> \u2013 two of golf\u2019s most recognizable properties. Together with its recently announced engagement* with lifestyle icon Martha Stewart, Trex aims to connect with homeowners through bespoke collaborations with the most influential personalities and platforms in home, lifestyle, entertainment and culture.<\/p>\n

\u201cSports fandom today is no longer limited to a single event or broadcast,\u201d said Jodi Lee, Senior Vice President of Marketing for Trex Company. \u201cIt\u2019s a fully integrated, continuous experience that spans streaming, social media, creator content and real-life gatherings. These sponsorships allow Trex to engage with fans across that entire ecosystem, while reinforcing our role in creating the outdoor spaces where people come together to watch, support and celebrate their favorite teams and players.\u201d<\/p>\n

American Century Championship
Widely regarded as the nation\u2019s premier celebrity golf tournament, the 37th annual American Century Championship will take place July 8-12 at Edgewood Tahoe Golf Course in Lake Tahoe. The event will bring together more than 90 stars from the worlds of sports, entertainment and media, including Stephen Curry, Nate Bargatze, Miles Teller, Colin Jost, Ray Romano, Annika, Carson Daly and perennial fan favorite Charles Barkley.<\/p>\n

\u201cThe American Century Championship is one of the great outdoor events in America with 80,000 fans flocking to Edgewood Tahoe Golf Course on the shores of spectacular Lake Tahoe,\u201d said Gary Quinn, Vice President, Programming & General Manager, Owned Properties at NBC Universal. \u201cThe celebrities, the golf and the weather provide a perfect backdrop for Trex and its message of socializing and community.\u201d<\/p>\n

As the event\u2019s official composite decking sponsor, Trex will have a strong presence throughout the tournament, engaging attendees, participants and viewers across multiple touchpoints. The activation includes on-course branding, exclusive hospitality experiences, and a dedicated product showcase called \u201cThe Trex Hub,\u201d where players and spectators can experience the durability and aesthetics of Trex decking and railing firsthand. Trex will also receive prominent brand visibility through tournament coverage on NBC Sports and Peacock, extending its reach to millions of viewers nationwide.<\/p>\n

\u201cThe American Century Championship offers a unique opportunity to reach consumers through one of the most entertaining and widely watched events in golf,\u201d noted Lee. \u201cIts blend of sports, celebrity and lifestyle personalities and content fits perfectly with our brand and provides an ideal platform to showcase the performance, beauty and versatility of Trex products.\u201d<\/p>\n

Big Break x Good Good Presented by Golf Galaxy
Beyond live-event engagement, Trex will also connect with audiences through premium golf entertainment programming as a sponsor of Big Break x Good Good presented by Golf Galaxy. Premiering in August, the highly anticipated 24th season marks the return of Golf Channel\u2019s golf reality competition show after the original series broke ground in television entertainment beginning in the early 2000s and ran for a record-breaking 23 seasons. A co-production between Big Break and Good Good Golf, the new season is expected to significantly expand the franchise\u2019s reach across both traditional television and digital audiences.<\/p>\n

\u201cBig Break is one of the most iconic and successful franchises in Golf Channel history, with a legacy of spotlighting emerging talent and launching the careers of some of the game\u2019s biggest names,\u201d Lee noted. \u201cIts enduring popularity and influence made getting involved with the show\u2019s return a natural fit for Trex and an exciting opportunity to align with one of the sport\u2019s most renowned properties.\u201d<\/p>\n

\u201cWe\u2019re excited to partner with Trex on\u00a0Big Break x Good Good presented by Golf Galaxy. Their collaborative spirit and innovative mindset made them an ideal fit for the series and the type of partner we are proud to work alongside,\u201d said\u00a0Glenn\u00a0Grimshaw, Vice President, Franchise Development, Golf Channel. \u201cAs a trusted, industry-leading brand, Trex has helped enhance the overall production and viewer experience, and we look forward to showcasing that collaboration when the series debuts in August.\u201d<\/p>\n

Trex will be prominently featured throughout the season, delivering meaningful exposure to a highly engaged audience of golf and outdoor living enthusiasts. Most notably, after debuting at the American Century Championship event, The Trex Hub will move to Horseshoe Bay Resort in Texas where it will be seen in all episodes of Big Break x Good Good as a branded gathering space where captains and contestants will gather for critical strategy discussions. Trex will also receive brand integration via the \u201cTrex Safe Zone,\u201d which will serve as a recurring in-competition destination for players who have earned advancement in a given competition.<\/p>\n

Dating back to its debut in 2003, Big Break pits highly-skilled golfers against each other in a variety of skills challenges from tee-to-green, including two of the series\u2019 signature challenges \u2013 the popular \u201cGlass Break\u201d and \u201cFlop Wall\u201d challenges \u2013 which will return for Big Break x Good Good presented by Golf Galaxy. Throughout the show\u2019s history, Big Break has awarded aspiring professional golfers exemption into select events on tours across professional golf. The winner of Big Break x Good Good will earn an exemption into the PGA TOUR\u2019s Good Good Championship in November 2026.<\/p>\n

Together, these sponsorships demonstrate how Trex is meeting consumers where they are through the content and experiences they value most.<\/p>\n

\u201cWhether fans are tuning in from the couch, following their favorite creators online, or gathering on the deck with friends and family, these sponsorships allow Trex to be part of those shared experiences,\u201d added Lee. \u201cThat\u2019s a powerful bond and reinforces our position as the brand behind life\u2019s most meaningful moments outdoors.\u201d<\/p>\n

For more than 30 years, Trex has defined the wood-alternative decking and railing category. Boasting the industry\u2019s strongest distribution network, Trex sells products through more than 6,700 retail outlets across six continents. Through strategic licensing agreements, the company offers a comprehensive outdoor living portfolio that includes deck lighting, fencing, outdoor kitchen components, pergolas, spiral stairs, lattice, cornhole and outdoor furniture \u2013 all marketed under the Trex\u00ae\u00a0brand. For more information, visit Trex.com<\/a>.<\/p>\n

*Paid partnership<\/p>\n

IMAGES\u00a0
Trex ACC-Big Break Sponsorships<\/a><\/p>\n

About Trex Company, Inc.
For more than 30 years, Trex Company [NYSE: TREX] has invented, reinvented and defined the wood-alternative decking category. Today, the company is the world\u2019s #1 brand of premium, sustainable, wood-alternative decking and residential railing, and a leader in high-performance, low-maintenance outdoor living products. Boasting the industry\u2019s strongest distribution network, Trex sells products through more than 6,700 retail outlets across six continents. Through strategic licensing agreements, the company offers a comprehensive outdoor living portfolio that includes deck drainage, flashing tapes, deck lighting, outdoor kitchen components, fencing, pergolas, spiral stairs, lattice, cornhole and outdoor furniture \u2013 all marketed under the Trex\u00ae\u00a0brand.<\/p>\n

Based in Winchester, Va., Trex is proud to have been named\u00a0America\u2019s Most Trusted\u00ae\u00a0Outdoor Decking<\/a>^ for the past 6 years (2021-2026) and included in Newsweek\u2019s list of the Most Trustworthy Companies in America 2026<\/a>. Additionally, USA Today included Trex on its 2026 list of \u201cAmerica\u2019s Climate Leaders<\/a>.\u201d The company has also been ranked on Barron\u2019s list of the\u00a0100 Most Sustainable U.S. Companies<\/a>\u00a0(2024 and 2025), was named one of\u00a0America\u2019s Most Responsible Companies 2024<\/a>\u00a0by Newsweek, highlighted as one of the\u00a0100 Best ESG Companies<\/a>\u00a0by Investor\u2019s Business Daily, and named the\u00a0Sustainable Brand Leader<\/a>\u00a0in the decking category by Green Builder Media for 16\u00a0consecutive years. For more information, visit\u00a0Trex.com<\/a>. You may also follow Trex on Facebook (trexcompany), Instagram (trexcompany), X (Trex_Company), LinkedIn (trex-company), TikTok (trexcompany), Pinterest (trexcompany) and Houzz (trex-company-inc), or view product and demonstration videos on the brand\u2019s YouTube channel (TheTrexCo).<\/p>\n

^2021-2026 DISCLAIMER: Trex received the highest numerical score in the proprietary Lifestory Research 2021-2026 America\u2019s Most Trusted\u00ae\u00a0Outdoor Decking studies. Study results are based on the experiences and perceptions of people surveyed. Your experiences may vary. Visit\u00a0www.lifestoryresearch.com<\/a><\/p>\n

Contact: Corinne Racine or Sara Camp
L.C. Williams & Associates
312\/565-3900
cracine@lcwa.com<\/a> or scamp@lcwa.com<\/a><\/p>\n

A photo accompanying this announcement is available at https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/f9048360-7249-4fcf-8b20-288ab82640b0<\/a><\/p>\n

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