{"id":32237,"date":"2026-07-06T12:35:15","date_gmt":"2026-07-06T12:35:15","guid":{"rendered":"https:\/\/www.europesays.com\/golf\/32237\/"},"modified":"2026-07-06T12:35:15","modified_gmt":"2026-07-06T12:35:15","slug":"versant-buys-golf-simulator-company-full-swing-for-golf-channel","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/golf\/32237\/","title":{"rendered":"Versant Buys Golf Simulator Company Full Swing for Golf Channel"},"content":{"rendered":"

Versant<\/a> has cut an agreement for its biggest acquisition yet: a $530 million deal to acquire Full Swing, a sports<\/a> technology company.<\/p>\n

Full Swing is best known for its advanced golf<\/a> simulators, tracking and analytics software, though it also plays in other sports like baseball. Versant is paying $530 million in cash for the company, subject to customary purchase price adjustments.<\/p>\n

The deal will bolster the company\u2019s Golf vertical, which is anchored by Golf Channel, arguably Versant\u2019s flagship sports property, and the business line that CEO Mark Lazarus touts as the best example of where he wants to take the rest of the company. Versant\u2019s Golf business, after all, has the linear cable channel, but also GolfPass, a subscription and golf instruction product, as well as GolfNow, which provides software to book tee times and help golf courses manage reservations.<\/p>\n

\u201cOur golf business is nearly 50% pay TV and 50% other revenue and profit. And that is a goal for us against those other verticals as well, where we\u2019re more heavily dependent today on the pay TV revenue,\u201d Lazarus said<\/a> on the Mixed Signals podcast last year. \u201cSo that\u2019s kind of why it\u2019s the model home for what we\u2019re trying to do across the rest of the businesses.\u201d<\/p>\n

Full Swing adds advanced analytics and performance data, as well as Full Swing\u2019s simulator entertainment business, to that portfolio. Versant has been seeking deals for companies that can tuck into its existing verticals, as it has done with Free TV Networks to its entertainment business, and StockStory, which it folded into CNBC. That said, executives at the company have also expressed interest in adding other linear businesses, provided they fit into their go-forward strategy.<\/p>\n","protected":false},"excerpt":{"rendered":"Versant has cut an agreement for its biggest acquisition yet: a $530 million deal to acquire Full Swing,…\n","protected":false},"author":2,"featured_media":32238,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[44,56,13273],"class_list":["post-32237","post","type-post","status-publish","format-standard","has-post-thumbnail","category-news","tag-golf","tag-sports","tag-versant"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/posts\/32237","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/comments?post=32237"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/posts\/32237\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/media\/32238"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/media?parent=32237"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/categories?post=32237"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/tags?post=32237"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}