{"id":32314,"date":"2026-07-06T16:32:35","date_gmt":"2026-07-06T16:32:35","guid":{"rendered":"https:\/\/www.europesays.com\/golf\/32314\/"},"modified":"2026-07-06T16:32:35","modified_gmt":"2026-07-06T16:32:35","slug":"versant-to-acquire-golf-simulator-full-swing-for-530-million","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/golf\/32314\/","title":{"rendered":"Versant to Acquire Golf Simulator Full Swing for $530 Million"},"content":{"rendered":"

Versant has agreed to acquire golf and baseball simulator Full Swing for $530 million in cash, subject to price adjustments. <\/p>\n

Full Swing, which is controlled by Bruin Capital and a group of minority investors, will add an interactive sports platform to Versant\u2019s portfolio, offering immersive simulation, launch monitors, virtual greens, integrated software and performance data. It will also build on Versant\u2019s leadership in golf, which includes Golf Channel, GolfNow and GolfPass.<\/p>\n

\u201cFull Swing is exactly the kind of strategic platform that reflects how we are building Versant: investing in our core markets, extending the reach of our iconic brands and creating new ways to serve passionate audiences,\u201d Versant CEO Mark Lazarus said in a statement. \u201cSports are becoming more interactive, more data-driven and more connected, and Full Swing allows us to build on that momentum. Starting from our strength in golf, we see an opportunity to scale a multi-sports technology platform for athletes, coaches, consumers and fans.\u201d<\/p>\n

\t\t
\n\t\t\t\t\t\t\t\"itv\"\t\t\t\t\t<\/a><\/p>\n

Following the closing of the deal in the second half of 2026, Full Swing will operate within Versant\u2019s Digital Platforms and Ventures portfolio led by Will McIntosh. Full Swing CEO Ryan Dotters will join Versant, reporting to McIntosh. <\/p>\n

\u201cFull Swing will add a powerful performance layer to Versant, bringing interactive products, precise data and immersive software to players wherever they engage, including at home, on the range, in venues or with coaches,\u201d McIntosh shared. \u201cWe have long admired what Ryan and his leadership team have built at Full Swing and look forward to welcoming them to the Versant family as we work together to extend the platform\u2019s reach and impact across training, competition and entertainment.\u201d<\/p>\n

\u201cThis is an exciting next chapter for Full Swing. Joining Versant gives us the scale and distribution to bring our technology to even more golfers, athletes and fans, while staying focused on what we do best \u2014 building the most connected and immersive way to play and train,\u201d Dotters added. \u201cWe\u2019re proud of what our team has built, and we look forward to growing it alongside Versant\u2019s portfolio of iconic brands.\u201d<\/p>\n

Gibson Dunn\u00a0acted as legal advisor to Versant.\u00a0Moelis acted as financial advisor, and\u00a0Kirkland & Ellis LLP\u00a0acted as legal counsel to Bruin.<\/p>\n

\t\t
\n\t\t\t\t\t\t\t\"\"\t\t\t\t\t<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Versant has agreed to acquire golf and baseball simulator Full Swing for $530 million in cash, subject to…\n","protected":false},"author":2,"featured_media":32315,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[13271,13313,44,13277,13273],"class_list":["post-32314","post","type-post","status-publish","format-standard","has-post-thumbnail","category-news","tag-bruin-capital","tag-full-swing","tag-golf","tag-mark-lazarus","tag-versant"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/posts\/32314","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/comments?post=32314"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/posts\/32314\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/media\/32315"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/media?parent=32314"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/categories?post=32314"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/tags?post=32314"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}