{"id":32716,"date":"2026-07-07T13:37:27","date_gmt":"2026-07-07T13:37:27","guid":{"rendered":"https:\/\/www.europesays.com\/golf\/32716\/"},"modified":"2026-07-07T13:37:27","modified_gmt":"2026-07-07T13:37:27","slug":"pxg-is-getting-into-the-golf-ball-business-after-almost-a-decade-of-rd-heres-why","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/golf\/32716\/","title":{"rendered":"PXG Is Getting Into The Golf Ball Business After Almost A Decade Of R&D. Here\u2019s Why."},"content":{"rendered":"

\"PXG<\/p>\n

After a decade of research and development, PXG is moving into the direct-to-consumer golf ball business.<\/p>\n

PXG<\/p>\n

In a relatively short time, PXG has become the most successful and well-known direct-to-consumer club manufacturer in the golf business. The approach \u2014 bypassing the retail store middlemen to engage directly with golfers, through specialized, appointment fittings or in their own branded stores \u2013 has helped PXG build a very loyal following and earn recognition as one of the Top 100 golf businesses<\/a> in the U.S. <\/p>\n

Now, PXG is venturing into the crowded direct-to-consumer golf ball market. <\/p>\n

For PXG founder and billionaire Bob Parsons, everything the company does starts with the question of whether they can create a better product. <\/p>\n

\u201cFor a long time, despite our best efforts, we weren\u2019t sure if we could make a better golf ball. But we didn\u2019t stop trying,\u201d Parsons said. <\/p>\n

The PXG Xtreme golf balls, officially released today, are the culmination of almost a decade of research and development. Early patents floated around years ago, but PXG\u2019s R&D team didn\u2019t have a product they were willing to bring to market until they were able to add a new partner to expand engineering capabilities and leverage years of data and testing.<\/p>\n

\u201cWe never wanted to introduce a golf ball that we didn\u2019t feel proud to put the PXG name on,\u201d said PXG\u2019s Chief Product Officer Brad Schweigert. \u201cAccomplishing that was no small feat.\u201d<\/p>\n

PXG’s new Xtreme golf balls are out and priced at $39.99 per dozen.<\/p>\n

PXG <\/p>\n

The PXG Xtreme has a soft urethane outer cover with a seamless 338-dimple pattern and, in terms of firmness, falls just in between the Titleist ProV1 and ProV1x. <\/p>\n

The company touts both distance and control, maximizing distance with the driver while producing a high trajectory with optimal spin with irons and wedges. PXG\u2019s R&D team shared independent testing results that shows the Xtreme comparing favorably to the most popular balls on the market and surpassing them in a number of categories. <\/p>\n

MORE FROM FORBES ADVISOR<\/p>\n

\"Graphic<\/a>\"Graphic<\/a><\/p>\n

It was marketing that helped Parsons turn GoDaddyGDDY<\/a> into a household name well over a decade ago with some racy Super Bowl commercials and he\u2019s continued to take an in-your-face approach with PXG\u2019s promotions (which, like the commercials or not, have helped turn PXG into one of the game\u2019s most recognizable modern brands). The first ads for Xtreme definitely paint a picture in espousing the ball\u2019s performance attributes:<\/p>\n

\u201cLike a gymnast wearing a jet pack getting fired through a howitzer.\u201c<\/p>\n

(they go far and stick the landing)<\/p>\n

PXG is moving into a crowded direct-to-consumer golf ball market.<\/p>\n

PXG<\/p>\n

Priced at $39.99 a dozen, the Xtreme enters a market that not only has established brands like Titleist, Callaway and TaylorMade, but a growing DTC niche with companies such as OnCore, Vice, Snell, Cut, Sugar, Seed and seemingly more every season. But for PXG, the timing is right \u2013 having spent not only years on research and development to create a quality product, but also over that time establishing a strong customer base that\u2019s loyal to the PXG brand. <\/p>\n

While PXG will sell the Xtreme golf balls through its website and in its 20+ retail locations, it\u2019s also embracing online sales through AmazonAMZN<\/a>. <\/p>\n

\u201cWe got asked about the golf ball (a lot) and we feel like we have a customer base interested in using a PXG golf ball,\u201d Schweigert said. \u201cAnd obviously our distribution channel is available with ways to successfully deliver to a customer base that is willing and wants to use it.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"After a decade of research and development, PXG is moving into the direct-to-consumer golf ball business. PXG In…\n","protected":false},"author":2,"featured_media":32717,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3026],"tags":[5730,13540,13541,3137,3136,13538,13539,13537],"class_list":["post-32716","post","type-post","status-publish","format-standard","has-post-thumbnail","category-pxg","tag-bob-parsons","tag-direct-to-consumer-golf-balls","tag-new-golf-balls","tag-parsons-xtreme-golf","tag-pxg","tag-pxg-golf-ball","tag-pxg-golf-balls","tag-pxg-xtreme"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/posts\/32716","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/comments?post=32716"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/posts\/32716\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/media\/32717"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/media?parent=32716"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/categories?post=32716"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/tags?post=32716"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}