{"id":33526,"date":"2026-07-08T22:16:07","date_gmt":"2026-07-08T22:16:07","guid":{"rendered":"https:\/\/www.europesays.com\/golf\/33526\/"},"modified":"2026-07-08T22:16:07","modified_gmt":"2026-07-08T22:16:07","slug":"hamada-hawaii-not-to-blame-for-losing-sony-open","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/golf\/33526\/","title":{"rendered":"Hamada: Hawai\u2018i not to blame for losing Sony Open"},"content":{"rendered":"<p class=\"_1qhc8fu1 _1qhc8fu0\">The recent announcements of professional golf events exiting Hawai\u2018i unfortunately left us without a seat at the PGA table.<\/p>\n<p class=\"_1qhc8fu1 _1qhc8fu0\">The operative word is unfortunate.\u00a0<\/p>\n<p class=\"_1qhc8fu1 _1qhc8fu0\">Aloha State Daily has documented, both <a href=\"https:\/\/alohastatedaily.com\/2025\/10\/22\/pga-tour-cancels-the-sentry-for-2026\/\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">journalistically<\/a> and <a href=\"https:\/\/alohastatedaily.com\/2026\/04\/22\/hamada-hawaii-golf-lovers-lament-pga-loss\/\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">editorially<\/a>, the demise of the Sentry Tournament of Champions at Kapalua on Maui. It seemed the decision to halt the play in 2026 was based on Valley Isle water issues. The lack of water caused the deterioration of the Kapalua golf course which rendered it unplayable. This was the official explanation from Tour officials in justifying the ending of the PGA Tournament of Champions which has led off the annual PGA season since 1999.<\/p>\n<p class=\"_1qhc8fu1 _1qhc8fu0\">But was that the only reason?\u00a0<\/p>\n<p class=\"_1qhc8fu1 _1qhc8fu0\">Rumors and speculation surrounded the exit of the PGA Sony Open, played at Wai\u2018alae Country Club on O\u2018ahu, when the Sentry ended and Sony, the tournament sponsor, did not renew its commitment to continue before its current contract expired. There were no water issues for Waialae; no logistical issues. But there were issues with the PGA Tour itself.<\/p>\n<p class=\"_1qhc8fu1 _1qhc8fu0\">This is despite the fact that PGA golf featuring The Sony Open (and other titles) was first played in 1965 and made Wai\u2018alae Country Club its official home since 1971. The Sony Open personified the tradition, history, longevity, and legacy that the game celebrates. After 56 years, it came to an abrupt and unceremonious end.<\/p>\n<p class=\"_1qhc8fu1 _1qhc8fu0\">But why?\u00a0<\/p>\n<p class=\"_1qhc8fu1 _1qhc8fu0\">I believe Hawai\u2018i PGA golf is the victim of the reformation of the tour and the game itself.<\/p>\n<p class=\"_1qhc8fu1 _1qhc8fu0\">A benchmark in this reformulation of the professional game can be found on a golf course in Arizona. Specifically, it can be found on the 16th\u00a0hole of this Arizona golf course.<\/p>\n<p class=\"_1qhc8fu1 _1qhc8fu0\">That course would be TPC Scottsdale and, yes, that would be Scottsdale, Arizona.<\/p>\n<p class=\"_1qhc8fu1 _1qhc8fu0\">The tournament is the Phoenix Open, better known by the sponsor&#8217;s name, The Waste Management.<\/p>\n<p class=\"_1qhc8fu1 _1qhc8fu0\">How can this tournament lead to the most radical and unprecedented changes in professional golf?<\/p>\n<p class=\"_1qhc8fu1 _1qhc8fu0\">The game of professional golf is like no other professional sporting endeavor. It&#8217;s not about teams but individuals. There are no referees, only players are trusted to know and adhere to the rules and to self-report any infractions. There is an etiquette along with expected sportsmanship during and after play that differentiates the professional game from all others. These fundamentals are ideally emulated by amateurs and there&#8217;s a level of conduct expected even during casual play.<\/p>\n<p class=\"_1qhc8fu1 _1qhc8fu0\">Except on the 16th\u00a0hole of TPC Scottsdale during the Waste Management tournament.<\/p>\n<p class=\"_1qhc8fu1 _1qhc8fu0\">It&#8217;s on this stadium par-3 where all conventions are gleefully thrown out the window. The seating layout creates a <a href=\"https:\/\/www.youtube.com\/watch?v=pjLkOy9KYIg\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">Thunderdome style battleground<\/a>. When the gates open, fans will make a mad dash running to the 16th hole just to get a seat. It&#8217;s here where you&#8217;ll find more beer and beverage sales than you will anywhere else. Music blares and everybody is up and dancing or the unrecognizable equivalent. Yes, it&#8217;s a party.<\/p>\n<p class=\"_1qhc8fu1 _1qhc8fu0\">Most players accept it and join in. A few take a pass on the Waste Management because it&#8217;s not their favorite brand of scotch. OK, we get it. But you&#8217;ll have players who will chug a beer on the tee and take their shirts off if they birdie the hole. But the most raucous and exuberant moment is when a player hits a hole-in-one. Oh dear, hide the children. The stadium erupts in screams of joy, plastic beer cups (most are full) come raining down from the stands and the players are for that incredible moment worshipped and glorified by fans. It&#8217;s incredible!<\/p>\n<p class=\"_1qhc8fu1 _1qhc8fu0\">It was this event, this theater that was the catalyst in the creation of LIV Golf.<\/p>\n<p class=\"_1qhc8fu1 _1qhc8fu0\">Led by PGA legend Greg Norman and PGA Hall of Famer Phil Mickelson and fueled by what was considered an endless supply of Saudi money, LIV Golf wanted to, literally, change the accepted concept of professional golf.<\/p>\n<p class=\"_1qhc8fu1 _1qhc8fu0\">The changes seemed rudimentary, but they weren&#8217;t. LIV is Roman Numeral for 54 which is the number of holes played in a round compared to 72 holes in a PGA tournament. Less demand on a player. Players could wear shorts during tournaments. Fan participation is encouraged, and music has a presence. There was no cut \u2014 meaning if you qualified to play then you&#8217;d get paid. And getting paid was huge.<\/p>\n<p class=\"_1qhc8fu1 _1qhc8fu0\">In order to give instant credibility to LIV, Norman and others lured top PGA players with guaranteed contracts in the millions of dollars. And it worked. Stars such as John Rahm, Bryson DeChambeau, Brooks Koepka, Phil Mickelson (all PGA Major winners) and others. Rahm reportedly was signed to a $300 million contract in 2023 and has amassed $87 million in tournament winnings. Mickelson got a $200 million deal with Koepka reportedly getting a $130 million contract. Other name players took in millions, too.\u00a0<\/p>\n<p class=\"_1qhc8fu1 _1qhc8fu0\">In 2026, the death of LIV Golf was announced. World economic conditions forced the Saudis to stop the flow of billions of dollars to what had become a poor investment. LIV never caught on with fans domestically or internationally and as quickly as it began it was over. Thus, closing one of the most bizarre chapters in golf history.<\/p>\n<p class=\"_1qhc8fu1 _1qhc8fu0\">But the influence of LIV on the PGA Tour was unmistakable and leads us to the demise of PGA Golf in Hawai\u2018i.<\/p>\n<p class=\"_1qhc8fu1 _1qhc8fu0\">During the tumultuous and controversial days of LIV, the PGA Tour had to figure out a way to stop the encroachment. This led to unprecedented financial review and overhaul of tournament play and purses. It was clear the PGA Tour had to take care of loyal members who did not defect to LIV but players were concerned with the tour business model that affected their earnings.<\/p>\n<p class=\"_1qhc8fu1 _1qhc8fu0\">So, the PGA Tour made some changes.<\/p>\n<p class=\"_1qhc8fu1 _1qhc8fu0\">In 2023, the tour introduced designated events which became known as PGA Tour Signature events featuring limited top ranked players competing for dramatically higher purses. This, of course, was in direct response to LIV Golf money. There are also other significant incentives but suffice it to say this was a revolutionary change.<\/p>\n<p class=\"_1qhc8fu1 _1qhc8fu0\">During this time there were debates among the PGA Tour elites of how to stop LIV, to never allow this to happen again and plot a course to strengthen and evolve the professional game for the future.<\/p>\n<p class=\"_1qhc8fu1 _1qhc8fu0\">Fast forward to the present.<\/p>\n<p class=\"_1qhc8fu1 _1qhc8fu0\">June 23, 2026. As <a href=\"https:\/\/www.espn.com\/golf\/story\/_\/id\/49152701\/pga-tour-unveils-dramatic-changes-separate-fields-schedules\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">ESPN has reported<\/a>, &#8220;The PGA Tour has approved recommendations from the Future Competition Committee that will dramatically reshape the tour&#8217;s competitive structure starting in 2028, the tour announced Tuesday. &#8230; Among other changes, the tour&#8217;s new model will include two separate series of tournaments \u2014 the PGA Tour Championship Series and PGA Tour Challenger Series \u2014 that will run concurrently during the season. The Challenger Series will be the primary pathway to the Championship Series, with golfers competing to advance to the top track, including in-season elevation with two victories.<\/p>\n<p class=\"_1qhc8fu1 _1qhc8fu0\">&#8220;The PGA Tour hopes the sweeping changes will bring &#8216;competitive clarity and heightened consequence&#8217; and &#8216;deliver a stronger, more compelling experience for fans, players and partners.'&#8221;<\/p>\n<p class=\"_1qhc8fu1 _1qhc8fu0\">And here it is.<\/p>\n<p class=\"_1qhc8fu1 _1qhc8fu0\">The restructuring of the PGA Tour schedule and the two-tier model was the death knell for the Sentry on Maui and the Sony Open on O\u2018ahu.\u00a0<\/p>\n<p class=\"_1qhc8fu1 _1qhc8fu0\">The disparity of purses between the Championship tier and the Challenger tier is profound. Sponsors of Championship events are expected to pay a minimum of $20 million in prize money while purses on Challenger tier events are a minimum of $4 million. That 5X multiplier in funding disparity is obviously troubling for players and others.<\/p>\n<p class=\"_1qhc8fu1 _1qhc8fu0\">Oh, and one of the provisions is there are no longer sponsor exemptions, meaning sponsors have no say in who they can invite to play. Naming players whom a sponsor believes is good for their business is no longer an option. The depth of name players in tournaments is compromised. If a name player is on the Challenger tour, he cannot play in a Championship tier event. And vice versa. So sponsors are in a &#8220;take it or leave it&#8221; situation.<\/p>\n<p class=\"_1qhc8fu1 _1qhc8fu0\">You know why the Sentry left Maui? Because Farmers Insurance was a premier sponsor on the PGA Tour for decades. They looked around at changes and said, we&#8217;re done. Sentry was installed as sponsor of the legendary event at Torrey Pines replacing Farmers Insurance.<\/p>\n<p class=\"_1qhc8fu1 _1qhc8fu0\">My question.<\/p>\n<p class=\"_1qhc8fu1 _1qhc8fu0\">What was really behind the water controversy at Kapalua? The course conditions recovered and, theoretically, the tournament didn&#8217;t have to leave permanently. I submit the PGA Tour knew Farmers was departing, there was a need for a premium sponsor, and nobody was knocking the door down to step in. Let&#8217;s end the Sentry on Maui and bring the sponsor back to the Mainland with a higher, well, everything. Again, this is not accusatory, but it is my speculative opinion.<\/p>\n<p class=\"_1qhc8fu1 _1qhc8fu0\">The PGA Tour threw Hawai\u2018i a bone.<\/p>\n<p class=\"_1qhc8fu1 _1qhc8fu0\">There remains a PGA Champions Tour event on the Big Island the first of each year.\u00a0<\/p>\n<p class=\"_1qhc8fu1 _1qhc8fu0\">The Mitsubishi Electric Championship at Hual\u0101lai features senior tour players who won major tournaments over the past five years and other tournament players who won over the past two years plus, yes, sponsor exemptions. It&#8217;s a great tournament with a wonderful reputation among sponsors, players, fans, and the community.<\/p>\n<p class=\"_1qhc8fu1 _1qhc8fu0\">I mentioned the PGA Tour threw Hawai\u2018i a bone.<\/p>\n<p class=\"_1qhc8fu1 _1qhc8fu0\">Well, that&#8217;s from their perspective.\u00a0<\/p>\n<p class=\"_1qhc8fu1 _1qhc8fu0\">My perspective is that it&#8217;s a benefit for Hawai\u2018i given the loss of two PGA Tour events.<\/p>\n<p class=\"_1qhc8fu1 _1qhc8fu0\">First of all, back-to-back images of beautiful Hawai\u2018i broadcast globally during what fr most people is winter is invaluable.\u00a0<\/p>\n<p class=\"_1qhc8fu1 _1qhc8fu0\">I am not certain of the dollar amount but revenue generation is important and appreciated.<\/p>\n<p class=\"_1qhc8fu1 _1qhc8fu0\">Charitable impact to local communities will continue and regardless on the dollar amount it is also appreciated.<\/p>\n<p class=\"_1qhc8fu1 _1qhc8fu0\">And finally.<\/p>\n<p class=\"_1qhc8fu1 _1qhc8fu0\">Fans.<\/p>\n<p class=\"_1qhc8fu1 _1qhc8fu0\">Those of us of a certain age, and there&#8217;s a bunch of us, love senior players. To meet and greet and cheer on some of the legends we grew up with or who are contemporaries is exciting. Golf fans will love to see current senior players like Stewart Cink (the top senior player today), Berhard Langer, Padraig Harrington, Ernie Els and, hopefully, Freddy Couples.\u00a0<\/p>\n<p class=\"_1qhc8fu1 _1qhc8fu0\">And there is a full crop of current PGA Tour players who are turning 50 in the next few years which qualifies them for the PGA Champions tour. For example, a certain Eldrick &#8220;Tiger&#8221; Woods turned 50 earlier this year.<\/p>\n<p class=\"_1qhc8fu1 _1qhc8fu0\">A wonderful future development would be the establishment of the LPGA Champions tour.<\/p>\n<p class=\"_1qhc8fu1 _1qhc8fu0\">What a perfect match for Hawai\u2018i.<\/p>\n<p class=\"_1qhc8fu1 _1qhc8fu0\">Rick Hamada can be reached at <a href=\"https:\/\/alohastatedaily.com\/2026\/07\/08\/hamada-hawaii-not-to-blame-for-losing-sony-open\/mailto:rickhamada@aol.com\" rel=\"nofollow noopener\" target=\"_blank\">rickhamada@aol.com<\/a>.<\/p>\n<p class=\"_1qhc8fu1 _1qhc8fu0\">For the latest news of Hawai\u2018i,\u00a0sign up <a href=\"https:\/\/trk.send.alohastatedaily.com\/l\/01JY745RPVX9EQW3DRBDQ10H4S_29\" rel=\"nofollow noopener\" target=\"_blank\">here<\/a> for our free Daily Edition newsletter.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"The recent announcements of professional golf events exiting Hawai\u2018i unfortunately left us without a seat at the PGA&hellip;\n","protected":false},"author":2,"featured_media":4154,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[1331,899,1330],"class_list":["post-33526","post","type-post","status-publish","format-standard","has-post-thumbnail","category-the-sentry","tag-hawaii","tag-local-news","tag-the-sentry"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/posts\/33526","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/comments?post=33526"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/posts\/33526\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/media\/4154"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/media?parent=33526"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/categories?post=33526"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/tags?post=33526"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}