{"id":39944,"date":"2026-07-20T11:32:08","date_gmt":"2026-07-20T11:32:08","guid":{"rendered":"https:\/\/www.europesays.com\/golf\/39944\/"},"modified":"2026-07-20T11:32:08","modified_gmt":"2026-07-20T11:32:08","slug":"great-ideas-in-temporary-and-modular-structures-pga-championship-satellite-merchandise-store","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/golf\/39944\/","title":{"rendered":"Great Ideas in Temporary and Modular Structures: PGA Championship Satellite Merchandise Store"},"content":{"rendered":"<p class=\"c-paragraph sections-events-and-attractions \">Location: Charlotte<\/p>\n<p>Temporary and Modular Structures<\/p>\n<p class=\"c-paragraph sections-events-and-attractions \">Vendor: SME<\/p>\n<p class=\"c-paragraph sections-events-and-attractions \">Client: Legends Global<\/p>\n<p class=\"c-paragraph sections-events-and-attractions \">Cost: N\/A<\/p>\n<p class=\"c-paragraph sections-events-and-attractions \">The issue: How to expand a sports property\u2019s retail footprint with a more substantial but equally flexible structure.<\/p>\n<p class=\"c-paragraph sections-events-and-attractions \">Gist of the structure: The 2025 PGA Championship\u2019s main merchandise structure at Quail Hollow Club was nearly 50,000 square feet, large enough that a handful of display cars from tournament sponsors were parked throughout the store. <\/p>\n<p class=\"c-paragraph sections-events-and-attractions \">But SME\u2019s 50-by-50-foot trailer-based structure helped expand the tournament\u2019s footprint into uptown Charlotte \u2014 about 10 miles from Quail Hollow \u2014 with a climate-controlled pop-up retail setting that felt more substantial and inviting than a windowless tent and took less than two days to set up. Large glass facades increased visibility and invited customer traffic, and back-of-house storage, integrated merchandise walls and centralized checkout streamlined Legends Global\u2019s retail operation.<\/p>\n<p class=\"c-paragraph sections-events-and-attractions \">Based in Winston-Salem, N.C., SME features a variety of funky assets on its website, ranging from Airstream campers to vans, to multilevel structures, many of which are deployed as sports marketing tools. <\/p>\n<p class=\"c-paragraph sections-events-and-attractions \">Noteworthy: SME is providing one of these stores to Indiana University this fall, as the Hoosiers look to capitalize on merchandise demand stemming from their unexpected 2025 college football national championship.<\/p>\n","protected":false},"excerpt":{"rendered":"Location: Charlotte Temporary and Modular Structures Vendor: SME Client: Legends Global Cost: N\/A The issue: How to expand&hellip;\n","protected":false},"author":2,"featured_media":39945,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[1993,16101,531,2061],"class_list":["post-39944","post","type-post","status-publish","format-standard","has-post-thumbnail","category-pga-championship","tag-fan-experience","tag-in-depth","tag-pga-championship","tag-print"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/posts\/39944","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/comments?post=39944"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/posts\/39944\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/media\/39945"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/media?parent=39944"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/categories?post=39944"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/tags?post=39944"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}