{"id":50032,"date":"2026-08-13T20:56:12","date_gmt":"2026-08-13T20:56:12","guid":{"rendered":"https:\/\/www.europesays.com\/golf\/50032\/"},"modified":"2026-08-13T20:56:12","modified_gmt":"2026-08-13T20:56:12","slug":"centric-brands-creates-joint-venture-with-eastside-golf","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/golf\/50032\/","title":{"rendered":"Centric Brands Creates Joint Venture With Eastside Golf"},"content":{"rendered":"

\n\tCentric Brands<\/a> continues to add to its portfolio.<\/p>\n

\n\tShortly after buying a stake in the John Elliott <\/a>brand, the New York-based brand collective has created a joint venture with Eastside Golf, a streetwear-infused golf-inspired collection that seeks to bring diversity to the sport.<\/p>\n

\n\tEastside was founded by Olajuwon Ajanaku, a former professional golfer and entrepreneur, in 2019. Earl Cooper, his friend and former teammate on the Morehouse College golf team who had become a PGA professional, joined him as cofounder in 2020. Since then, Eastside has become known for its Swingman logo \u2014 an illustration Ajanaku created of himself in jeans and a sweatshirt sporting a gold chain \u2014 and has been worn by NBA<\/a>\u00a0players Chris Paul and Jayson Tatum, NFL greats Patrick Mahomes and Victor Cruz, musician DJ Khaled and President Barack Obama, among others. The brand has also partnered with\u00a0Mercedes-Benz<\/a>, Citi, Sprite and the\u00a0NBA<\/a>, has created sneakers for Nike\u2019s Jordan brand and had a six-part docuseries on Hulu.<\/p>\n

\n\tAt Centric, Eastside Golf will join John Elliott, Favorite Daughter, Jennifer Fisher and Palm Tree Crew within a Sports, Luxury and Emerging Designers division overseen by Andrew Berg as president.<\/p>\n

\n\tThe new partnership with Centric will help support Eastside\u2019s sourcing, distribution, marketing and international expansion goals.<\/p>\n

\n\t\u201cWelcoming Eastside Golf into our portfolio through this joint venture is a significant step forward for our Sports, Luxury, and Emerging Designers division,\u201d said Jason Rabin, chief executive officer of Centric Brands<\/a>. \u201cThey have built a brand that resonates far beyond the fairway, blending sport and style in a way that feels essential. By combining Eastside\u2019s vision with our global reach and operational resources, we aim to grow the brand\u2019s footprint while staying true to the community they\u2019ve built, and we\u2019re proud to help guide this next chapter.\u201d<\/p>\n

\n\tBerg added: \u201cEastside Golf represents a powerful evolution of the sport, where culture, design, and performance converge. This is a brand built to compete on-course with the best performance labels in golf, and off-course with the fashion brands shaping culture.\u201d\u00a0<\/p>\n

\n\t\u201cThis partnership marks an important next chapter for Eastside Golf,\u201d said Cooper. \u201cCentric understands how to scale brands without compromising identity, which was critical for us. With this support, we\u2019re able to deepen our focus on the brand, partnerships and community while building a foundation for sustainable, long-term growth.\u201d<\/p>\n

\n\tEastside Golf\u2019s distribution strategy currently spans four pillars: independent sneaker stores such as Sneaker Politics; lifestyle retailers including Nordstrom; performance shops such as Golf Galaxy and green grass stores including Pebble Beach.<\/p>\n

\n\tCentric\u2019s portfolio includes licenses with more than 100 brands including Under Armour, Faherty, Calvin Klein, Tommy Hilfiger, Joe\u2019s Jeans, Dockers, Off-White, Coach and Vince. It also has an entertainment division where it works with Disney, Marvel, Warner Bros. and others. It also owns several brands including Robert Graham, Avirex and Hudson.<\/p>\n","protected":false},"excerpt":{"rendered":"Centric Brands continues to add to its portfolio. Shortly after buying a stake in the John Elliott brand,…\n","protected":false},"author":2,"featured_media":50033,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[19359,44,730],"class_list":["post-50032","post","type-post","status-publish","format-standard","has-post-thumbnail","category-news","tag-centric-brands","tag-golf","tag-golf-apparel"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/posts\/50032","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/comments?post=50032"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/posts\/50032\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/media\/50033"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/media?parent=50032"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/categories?post=50032"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/tags?post=50032"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}