{"id":52128,"date":"2026-08-18T06:20:08","date_gmt":"2026-08-18T06:20:08","guid":{"rendered":"https:\/\/www.europesays.com\/golf\/52128\/"},"modified":"2026-08-18T06:20:08","modified_gmt":"2026-08-18T06:20:08","slug":"fanatics-partners-with-european-world-tour-for-dp-world-tour-ryder-cup-europe-golf-merchandise","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/golf\/52128\/","title":{"rendered":"Fanatics Partners with European World Tour for DP World Tour & Ryder Cup Europe Golf Merchandise"},"content":{"rendered":"

\n\tFanatics<\/a> is turning its gaze overseas.<\/p>\n

\n\tThe digital sports platform and licensed sports merchandiser has signed a multiyear partnership with the European Tour Group to become the exclusive operator of the official DP World Tour and the Ryder Cup European store. It will also become the exclusive retail partner for the 2027 Ryder Cup at Adare Manor in Limerick, Ireland, as well as the Amgen Irish Open, Genesis Scottish Open, BMW PGA Championship and Husqvarna British.<\/p>\n

\n\tThe agreement includes the right for Fanatics<\/a> to create officially licensed Ryder Cup Europe<\/a>, Ryder Cup match and DP World Tour products. That will include official replicas for fans of the on-course outfits worn by Team Europe on certain competition days. The merchandise, which is expected to be at a more accessible price than the player-worn outfits created by Loro Piana, will be available next year in advance of the Ryder Cup, slated for Sept. 13 to 16, 2027.<\/p>\n

\n\t\u201cThis new partnership starts at a time when the DP World Tour and Ryder Cup Europe are enjoying unprecedented growth in their fan bases,\u201d said Richard Bunn, chief revenue and content officer for the European Tour Group. \u201cFor example, we could have sold out our general admission tickets for next year\u2019s Ryder Cup more than 12 times over. This is also translating into strong demand for official product and Fanatics brings a level of scale, innovation and product expertise that will elevate the retail experience for our fans around the world.\u201d<\/p>\n

\n\tStephen Dowling, international president for Fanatics, added:\u00a0\u201cThis partnership reflects the incredible momentum behind golf right now, and we\u2019re proud the European Tour Group has chosen Fanatics to help write its next chapter. There\u2019s no bigger stage in world sport, and we\u2019re excited to deliver for golf fans both in Ireland and across the world.\u201d<\/p>\n

\n\tChris Smith, vice president of international growth and strategy at Fanatics, said:\u00a0\u201cThis is a genuinely comprehensive partnership, covering everything from event retail, e-commerce and pop-up activations to licensing, wholesale and product design, and that breadth is what allows us to give golf fans the product they deserve, at the scale these events demand.\u201d<\/p>\n

\n\tThe Ryder Cup, which is held every two years, is among the most popular merchandising opportunities in sports. In 2025, the U.S. team was dressed by Ralph Lauren<\/a> and the Europeans by Loro Piana.<\/p>\n","protected":false},"excerpt":{"rendered":"Fanatics is turning its gaze overseas. The digital sports platform and licensed sports merchandiser has signed a multiyear…\n","protected":false},"author":2,"featured_media":52129,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[552,20029,730,20030],"class_list":["post-52128","post","type-post","status-publish","format-standard","has-post-thumbnail","category-ryder-cup","tag-ryder-cup","tag-fanatics","tag-golf-apparel","tag-sourcing-journal"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/posts\/52128","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/comments?post=52128"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/posts\/52128\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/media\/52129"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/media?parent=52128"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/categories?post=52128"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/tags?post=52128"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}