Poppie\u2019s Pond<\/a>-sized plunge into the category. The company was also seeing indications of interest closer to home.<\/p>\n\u201cOur customer, both on the men\u2019s and women\u2019s side, was overindexing in the sport itself,\u201d Jeanine Farucci, vice president of global brand marketing at Cole Haan, said. \u201cWe saw a real opportunity to meet our current customer where they are, but really for new customer acquisition as well.\u201d<\/p>\n
The broader numbers suggest Cole Haan will have plenty of company chasing that opportunity. According to the National Golf Foundation, the number of female golfers jumped 45% between 2020 and 2025, adding 2.5 million players and bringing the total to a record 8.1 million.<\/p>\n
Early Cole Haan golf footwear designs drawing inspiration from the brand\u2019s original golf shoe patent filed back in 1940.<\/p>\n
Cole Haan<\/p>\n
Farucci sees more than sheer growth in those numbers. The female golf consumer, she said, \u201cis younger, she is more diverse, she sees golf as more of a lifestyle activity.\u201d<\/p>\n
That expanding customer base is giving brands reason to rethink women\u2019s golf. What was once treated as a niche within the sport is increasingly being viewed as a sizable lifestyle and apparel opportunity. <\/p>\n
Pieces in the collection range from $98 to $218 and include polos, a skort and a lightweight windbreaker, with performance features such as four-way stretch, moisture management and weather-resistant fabrics. Catapult supplies the performance apparel and golf industry expertise in the partnership, while Cole Haan brings its fashion and footwear background to the fore.<\/p>\n
But the proposition isn\u2019t simply about concocting an outfit for 18 holes.<\/p>\n
Cole Haan is pitching the assortment around what it calls a \u201ccourse to everywhere\u201d philosophy, with pieces designed to look as natural away from the fairway as they do on it.<\/p>\n
\u201cIt needs to look good, it needs to perform while she\u2019s playing,\u201d Farucci explained. \u201cBut then she can travel and go about her day after that. The versatility piece is a huge part for us, and that is where Cole Haan lives and thrives\u2014in that bridging of wearing occasions from our footwear to our apparel.\u201d<\/p>\n
Headquartered in New York, Cole Haan was acquired by private equity firm Apax Partners from Nike for $570 million in 2012. The brand sells its products through department stores, 108 domestic locations and 68 international stores across Canada, China and Japan, as well as through its e-commerce channel.<\/p>\n
Despite the record participation numbers, Cole Haan isn\u2019t flooding the fairway just yet. While its women\u2019s golf footwear is already carried in most of the brand\u2019s doors, the new apparel line will start primarily through digital channels and a select group of wholesale partners.<\/p>\n
\u201cIt\u2019s super early days,\u201d Farucci said. \u201cOur excitement and expectation is that we grow it the same way we are growing men\u2019s.\u201d Building a broader brick-and-mortar presence for apparel, she added, would ideally be \u201cthe next step and the next phase.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Looks from the new Cole Haan Women’s Line Cole Haan Cole Haan may have only stepped into men\u2019s…\n","protected":false},"author":2,"featured_media":53394,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[20245,44,730,7404,302],"class_list":["post-53393","post","type-post","status-publish","format-standard","has-post-thumbnail","category-news","tag-cole-haan","tag-golf","tag-golf-apparel","tag-golf-fashion","tag-womens-golf"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/posts\/53393","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/comments?post=53393"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/posts\/53393\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/media\/53394"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/media?parent=53393"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/categories?post=53393"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/tags?post=53393"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"Cole](\"https:\/\/www.europesays.com\/golf\/wp-content\/uploads\/2026\/08\/1787229551_374_0x0.jpg\")
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