{"id":53473,"date":"2026-08-20T16:48:06","date_gmt":"2026-08-20T16:48:06","guid":{"rendered":"https:\/\/www.europesays.com\/golf\/53473\/"},"modified":"2026-08-20T16:48:06","modified_gmt":"2026-08-20T16:48:06","slug":"nbcs-u-s-amateur-coverage-attracted-more-viewers-than-liv-golf-in-ny","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/golf\/53473\/","title":{"rendered":"NBC&#8217;s U.S. Amateur coverage attracted more viewers than LIV Golf in NY"},"content":{"rendered":"<p>Aug. 20, 2026, 12:30 p.m. ET<\/p>\n<ul class=\"gnt_sh\">\n<li class=\"gnt_sh_li\">The U.S. Amateur semifinals on NBC drew 728,000 viewers, while the championship match averaged 633,000 viewers.<\/li>\n<li class=\"gnt_sh_li\">Viewership for the U.S. Amateur surpassed that of the recent LIV Golf New York event.<\/li>\n<li class=\"gnt_sh_li\">The PGA Tour&#8217;s FedEx St. Jude Championship final round significantly outperformed the U.S. Amateur with 3.786 million viewers.<\/li>\n<li class=\"gnt_sh_li\">Strong viewership numbers suggest a dedicated audience exists for amateur golf events.<\/li>\n<\/ul>\n<p class=\"gnt_ar_b_p\">Viewership numbers for the semifinal and championship match of the <a href=\"http:\/\/golfweek.usatoday.com\/story\/sports\/golf\/amateur\/2026\/08\/16\/us-amateur-2026-jack-whaley-merion\/91331284007\/\" data-t-l=\":b|e|k|\u2691u\" class=\"gnt_ar_b_a\" rel=\"nofollow noopener\" target=\"_blank\">U.S. Amateur<\/a> are in, and the numbers may surprise some people.<\/p>\n<p class=\"gnt_ar_b_p\">NBC broadcast two hours of coverage during Saturday&#8217;s semifinals and Sunday&#8217;s championship match at the <a href=\"http:\/\/golfweek.usatoday.com\/story\/sports\/golf\/amateur\/2026\/08\/16\/us-amateur-2026-leaderboard-live-scores-sunday-championship\/91327327007\/\" data-t-l=\":b|e|k|\u2691u\" class=\"gnt_ar_b_a\" rel=\"nofollow noopener\" target=\"_blank\">126th U.S. Amateur<\/a> at Merion in Ardmore, Pennsylvania. And even up against the PGA Tour&#8217;s FedEx St. Jude Championship, the U.S. Amateur had plenty of eyeballs paying attention.<\/p>\n<p class=\"gnt_ar_b_p\">Saturday&#8217;s coverage had 728,000 viewers while Sunday&#8217;s championship match averaged 633,000 viewers, <a href=\"https:\/\/x.com\/JoshACarpenter\/status\/2090434304094470343?s=20\" rel=\"noreferrer noopener nofollow\" target=\"_blank\" data-t-l=\":b|z|k|\u2691u\" class=\"gnt_ar_b_a\">per Josh Carpenter with Sports Business Journal<\/a>. The decrease is likely because there were only two golfers competing Sunday compared to two matches and four players on Saturday.<\/p>\n<p class=\"gnt_ar_b_p\">In comparison, Sunday&#8217;s final round of the FedEx St. Jude was the most-watched opening event of the FedExCup Playoffs in 13 years (2013), averaging 3.786 million viewers.<\/p>\n<p class=\"gnt_ar_b_p\">And through another lens, for LIV Golf New York at Trump Bedminster, which concluded two weekends ago, both Saturday (381K) and Sunday (453K) were improvements year-over-year but fell way behind in comparison to U.S. Amateur coverage.<\/p>\n<p>Explore how to live where you love to play <a target=\"_blank\" rel=\"noopener nofollow\" data-t-l=\":body nav (golf-re)|e|auto spike click:5|\u2691u\" class=\"gnt_ar_b_sp_a\" href=\"http:\/\/golfweek.usatoday.com\/golflife\/real-estate\/\">Access community guides, golf real estate insights, trusted agent connections, and content built for passionate golfers.<\/a><\/p>\n<p class=\"gnt_ar_b_p\">Amateur golf doesn&#8217;t get much TV coverage throughout the year, but it remains one of the most popular areas of the sport. Outside of the U.S. Amateur and U.S. Amateur, the Walker Cup and Curtis Cup get their fair share of time on air, and in recent years the Augusta National Women&#8217;s Amateur has also become a must-watch event for golf fans every spring.<\/p>\n<p class=\"gnt_ar_b_p\">The viewership from the U.S. Amateur is proof there&#8217;s an audience for the best amateurs in the world, even when only two of them are on the golf course.<\/p>\n<p><img class=\"gnt_em_cp_cw_i\" data-g-r=\"lazy\" data-gl-src=\"https:\/\/www.europesays.com\/golf\/wp-content\/uploads\/2026\/08\/1787244486_969_76315920007-87-778496583.jpeg\" data-gl- decoding=\"async\" alt=\"\"\/><\/p>\n<p class=\"gnt_ar_b_p\"><a href=\"http:\/\/golfweek.usatoday.com\/staff\/6040595002\/cameron-jourdan\/\" data-t-l=\":b|e|k|\u2691u\" class=\"gnt_ar_b_a\" rel=\"nofollow noopener\" target=\"_blank\">Cameron Jourdan<\/a>\u00a0is an assistant editor of Golfweek, covering college and amateur golf, the PGA Tour and plenty more. Follow Cameron on X\/Twitter (@Cam_Jourdan) or Instagram (@GolfweekJourdan).<\/p>\n","protected":false},"excerpt":{"rendered":"Aug. 20, 2026, 12:30 p.m. ET The U.S. Amateur semifinals on NBC drew 728,000 viewers, while the championship&hellip;\n","protected":false},"author":2,"featured_media":53474,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[58,44,1293,59,819,820,4000,1302,65,2634,1340,68,4396,1258,1294,69,193,67,187,1319,62],"class_list":["post-53473","post","type-post","status-publish","format-standard","has-post-thumbnail","category-news","tag-accessfree","tag-golf","tag-ny","tag-sourcegolfweek","tag-sstssportsgolf","tag-sstsngolf","tag-tagaugusta-national-womens-amateur","tag-tagfedex-cup","tag-taggolf","tag-taggolfweek-amateur-golf","tag-taginstagram","tag-taginternational-sports-competitions","tag-tagliv-golf","tag-taglocal-affiliate-arts-entertainment","tag-tagnew-york","tag-tagoverall-positive","tag-tagpga-tour","tag-tagsports-news","tag-tagstory-highlights-ai-enabled","tag-tagtv-networks-stations","tag-typestory"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/posts\/53473","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/comments?post=53473"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/posts\/53473\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/media\/53474"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/media?parent=53473"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/categories?post=53473"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/tags?post=53473"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}