{"id":53899,"date":"2026-08-21T15:05:11","date_gmt":"2026-08-21T15:05:11","guid":{"rendered":"https:\/\/www.europesays.com\/golf\/53899\/"},"modified":"2026-08-21T15:05:11","modified_gmt":"2026-08-21T15:05:11","slug":"fanatics-expands-golf-business-with-exclusive-dp-world-tour-and-ryder-cup-europe-retail-deal","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/golf\/53899\/","title":{"rendered":"Fanatics expands golf business with exclusive DP World Tour and Ryder Cup Europe retail deal"},"content":{"rendered":"

Fanatics<\/a> has strengthened its position in global golf commerce after being named the exclusive retail partner of the DP World Tour<\/a> and Ryder Cup Europe<\/a> under a new multi-year partnership with the European Tour Group.<\/p>\n

The comprehensive agreement will see Fanatics become the exclusive operator of the official DP World Tour Store and European Ryder Cup Store, while also taking responsibility for retail operations at the 2027 Ryder Cup at Adare Manor in Limerick, Ireland. The partnership spans e-commerce, event retail, pop-up activations, wholesale, licensing and product design.<\/p>\n

Fanatics will also operate exclusive retail outlets at several major DP World Tour events, including the Amgen Irish Open<\/a>, Genesis Scottish Open<\/a>, BMW PGA Championship and Husqvarna British Masters<\/a> hosted by Sir Nick Faldo.<\/p>\n

A major feature of the agreement is Fanatics\u2019 newly secured right to create official replica versions of Team Europe\u2019s on-course outfits worn on selected competition days. The ranges are scheduled to launch in 2027 ahead of the Ryder Cup, giving fans the opportunity to purchase merchandise closely aligned with the team\u2019s competitive identity.<\/p>\n

The company will additionally develop new officially licensed ranges spanning Ryder Cup Europe, Ryder Cup match and DP World Tour products, while providing licensed product services to the organisations\u2019 corporate partners.<\/p>\n

Richard Bunn, Chief Revenue and Content Officer at the European Tour Group, said, \u201cThis new partnership starts at a time when the DP World Tour and Ryder Cup Europe are enjoying unprecedented growth in their fan bases. For example, we could have sold out our general admission tickets for next year\u2019s Ryder Cup more than 12 times over. This is also translating into strong demand for official product, and Fanatics brings a level of scale, innovation and product expertise that will elevate the retail experience for our fans around the world.\u201d<\/p>\n

Stephen Dowling, International President at Fanatics, added, \u201cThis partnership reflects the incredible momentum behind golf right now, and we\u2019re proud the European Tour Group has chosen Fanatics to help write its next chapter. As a proud Irishman, seeing the Amgen Irish Open and the Ryder Cup at Adare Manor both part of this partnership makes it even more special personally; there\u2019s no bigger stage in world sport, and we\u2019re excited to deliver for golf fans both in Ireland and across the world.\u201d<\/p>\n

Chris Smith, Vice-President International Growth & Strategy at Fanatics, continued, \u201cThis is a genuinely comprehensive partnership, covering everything from event retail, e-commerce and pop-up activations to licensing, wholesale and product design, and that breadth is what allows us to give golf fans the product they deserve, at the scale these events demand.\u201d<\/p>\n

The agreement represents a further expansion of Fanatics\u2019 global golf strategy, following its growing involvement across major golf properties. The company has increasingly positioned itself as an integrated sports commerce operator, combining licensing, product creation, e-commerce and physical event retail.<\/p>\n

For the European Tour Group, the partnership provides access to Fanatics\u2019 global commerce and retail infrastructure, while the 2027 Ryder Cup presents a major opportunity to convert the event\u2019s substantial international audience into merchandise and consumer-product revenues.<\/p>\n","protected":false},"excerpt":{"rendered":"Fanatics has strengthened its position in global golf commerce after being named the exclusive retail partner of the…\n","protected":false},"author":2,"featured_media":53900,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[552,7871,1470,127,1472,20393,20029,1461,20394,640,2779,3422,9625],"class_list":["post-53899","post","type-post","status-publish","format-standard","has-post-thumbnail","category-dp-world-tour-championship","tag-ryder-cup","tag-amgen-irish-open","tag-bmw-pga-championship","tag-dp-world-tour","tag-dp-world-tour-championship","tag-european-tour-group","tag-fanatics","tag-genesis-scottish-open","tag-husqvarna-british-masters","tag-marketing","tag-ryder-cup-europe","tag-ryder-cup-2027","tag-sports-marketing"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/posts\/53899","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/comments?post=53899"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/posts\/53899\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/media\/53900"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/media?parent=53899"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/categories?post=53899"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/tags?post=53899"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}