![\"Greg](\"https:\/\/www.europesays.com\/golf\/wp-content\/uploads\/2026\/08\/GettyImages-1747319891-1.jpg\")
\t\tNorman was CEO when LIV Golf launched in 2022\t<\/p>\n\t\t\tMonday 24 August 2026 5:01 pm
\n\t\t\t\t\t\u00a0|\u00a0\u00a0Updated:\u00a0<\/p>\n
\t\t\tMonday 24 August 2026 5:06 pm\n\t<\/p>\n
\t\tNorman was CEO when LIV Golf launched in 2022\t<\/p>\n
Former LIV Golf CEO Greg Norman has said he would rather see the rebel tour scrapped altogether than continue in a diminished form.<\/p>\n
The tour\u2019s future is in serious doubt after Saudi Arabia\u2019s Public Investment Fund withdrew its backing<\/a> earlier this year, having already spent $5bn on rivalling the PGA Tour.<\/p>\n Talks continue over a slimmed-down offering next year with investment from BC Partners, but that may depend on whether stars Bryson DeChambeau and Jon Rahm commit to LIV Golf.<\/p>\n \u201cI\u2019m sad, disappointed, gutted to be honest,\u201d Norman, who launched LIV Golf in a blaze of big-money signings and controversy in 2022, told golf outlet Skratch<\/a>. \u201cI hate to see it wither away. I would rather just see it end.\u201d<\/p>\n Players received a presentation from BC Partners\u2019 Ted Goldthorpe on a vision for \u201cLIV 2.0\u201d last week in Indianapolis, where the current season was brought to a premature end.<\/p>\n LIV CEO Scott O\u2019Neil has insisted he remains hopeful of a way forward for the tour, which would likely mean a reduced calendar of eight to 10 events and far smaller prize money purses.<\/p>\n Norman \u2018believed in vision\u2019 of LIV Golf<\/p>\n It is a far cry from the bombast with which Norman announced the arrival of LIV Golf four and a half years ago, when he promised it would create \u201cgenerational wealth\u201d<\/a> for players.<\/p>\n The tour has elevated prize money significantly, forcing the PGA Tour to follow suit, although other aspects of its vision, such as making its teams billion-dollar-valued franchises, have yet to be realised.<\/p>\n \u201cWe were a family. We were united by the feeling that we were doing something new and exciting for the game of golf,\u201d added Norman, who was replaced by O\u2019Neil<\/a> in early 2025.\u00a0<\/p>\n \u201cIt took an unbelievable amount of effort, and there were constant headwinds, but we did it because we believed in the vision.\u201d<\/p>\n \t\t\t\t\tRead more<\/p>\n