The fallout has continued following a controversial ad that was released by golf content brand Good Good Golf and Callaway, with the golf club manufacturer\u2019s CEO revealing there is now an \u201cinternal and external investigation\u201d into the debacle.<\/p>\n
Both companies have found themselves facing backlash after a Callaway Golf ad in collaboration with Good Good Golf <\/a>depicted the content brand\u2019s co-founder Garrett Clark pushing over fellow content creator Alexis Miestowski and standing over her saying, \u201cDo not touch my new driver.\u201d <\/p>\n The ad led to swift reaction from around the golf space and accusations that both brands were making light of violence against women.<\/p>\n The Good Good ad has drawn widespread backlash. Good Good Golf<\/p>\n While both Good Good Golf and Callaway Golf pulled the ad from social media and expressed regret, Callaway CEO Chip Brewer issued a statement at 1:14 AM EST apologizing<\/a> even further for his company\u2019s role in the ad.\u00a0<\/p>\n \u201cWhile the video was produced by Good Good, it was approved by Callaway prior to posting. That approval should never have happened. Mistakes were made, and we are taking the matter very seriously,\u201d he said. \u201cAs we deal with the consequences of our mistake and complete our investigations, I want to make it clear that we sincerely apologize for the video. The content was inappropriate and does not reflect our values. To be clear: We are unequivocally against discrimination, domestic violence, or threatening behavior of any kind.<\/p>\n \u201cAs soon as we recognized the seriousness of the issue, it was escalated appropriately, and the video was immediately removed.\u201d<\/p>\n The full Good Good driver video was actually 60 seconds long, and it seems like it was meant to be some sort of horror-movie spoof? It\u2019s still viewable in some posts. (Here\u2019s most of it:) pic.twitter.com\/UBhUmKBQZY<\/a><\/p>\n