Last week, Good Good Golf released an ad spot for its co-branded Callaway driver. In it, Good Good co-founder Garrett Clark tackles a woman who dared reach for his driver, stands over her, and says, \u201cDo not touch my new driver.\u201d<\/p>\n
After swift and intense backlash<\/a>, the ad was deleted, but not before several people preserved it on the internet<\/a>.<\/p>\n \u201cWe posted a video to our channels that ultimately depicted actions that are not aligned with our values as a brand,\u201d Good Good Golf, a YouTube phenomenon-turned brand, said in an official statement posted Saturday<\/a>. \u201cWe have since taken that content down, and sincerely apologize. Good Good has always stood for making the game of golf more inclusive to all, and we will continue to ensure that is our mission moving forward.\u201d<\/p>\n Callaway Golf CEO Chip Brewer and Good Good CEO Matt Kendrick also released separate statements, as reported by The Wall Street Journal<\/a>.<\/p>\n Those statements did not stop the avalanche. PGA Tour CEO Brian Rolapp condemned<\/a> the ad and Good Good\u2019s \u201cdisappointing\u201d and \u201cdefensive\u201d response. Golf Channel postponed the premiere<\/a> of its\u00a0Big Break x Good Good\u00a0reality show. Dick\u2019s Sporting Goods and Galaxy Golf reportedly pulled Good Good merchandise<\/a> from stores.<\/p>\n So, on Wednesday night, Garrett Clark posted an eight-minute apology and explanation to X (formerly Twitter).<\/p>\n pic.twitter.com\/mpFFRvUedE<\/a><\/p>\n \u2014 Garrett Clark (@gm__golf) August 26, 2026<\/a><\/p>\n<\/blockquote>\n \u201cI want to first start by saying I personally want to apologize for playing the role in this skit, in this ad, at the magnitude that I did,\u201d Clark said. \u201cAnd then, on Good Good\u2019s behalf, on [the] Good Good marketing team\u2019s behalf, I wanted to say an apology as well because this is not at all what we stand for.<\/p>\n \u201cThe way that this ad was received is not how Good Good is, and it\u2019s not what we stand for. I want everyone to know that. I do not support DV [domestic violence] or abuse or any of that of any kind.\u201d<\/p>\n From there, Clark explained how the ad materialized. He said that the Good Good marketing team conceptualized the idea \u201cto create or do a spinoff of the movie\u00a0Obsession<\/a>.\u201d<\/p>\n The full Good Good driver video was actually 60 seconds long, and it seems like it was meant to be some sort of horror-movie spoof? It\u2019s still viewable in some posts. (Here\u2019s most of it:) pic.twitter.com\/UBhUmKBQZY<\/a><\/p>\n \u2014 Stina Sternberg (@StinaSternberg) August 24, 2026<\/a><\/p>\n<\/blockquote>\n \u201cGarrett is going to be obsessed with his driver, and anybody who touches Garrett\u2019s driver will become possessed with the obsession of the driver,\u201d Clark said of the original ad pitch. \u201cLooking back, super dumb ad concept. Terrible ad in general. Not the greatest idea.\u201d<\/p>\n Clark clarified that he \u201cdidn\u2019t actually tackle Alexis\u201d on set and played a behind-the-scenes clip showing him avoiding contact with her. \u201cI know most people probably knew that it was a complete skit and that I didn\u2019t actually tackle a woman,\u201d he said. \u201cSo I want to say that first. I never would, and I didn\u2019t.\u201d<\/p>\n Clark walked through more behind-the-scenes footage and shared what happened while shooting.<\/p>\n \u201cOnce I watched it back and it got posted, my skin was crawling. I was cringing,\u201d Clark said, noting, \u201cI thought it was the worst ad known to man.\u201d<\/p>\n Clark moved on to assert that \u201cthe hate that this ad and this skit received was [\u2026] very justified.\u201d He reemphasized that the last thing he wants is for people to associate Good Good Golf with domestic violence and abuse.<\/p>\n There is a real chance Good Good does not survive this.<\/p>\n Unthinkable a week ago. A true powerhouse brand amongst the younger generation. https:\/\/t.co\/eYpFe1N3n1<\/a><\/p>\n\n
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