![](\"https:\/\/www.europesays.com\/golf\/wp-content\/uploads\/2026\/08\/iams-woodhalls-2.png\"\/)
<\/p>\nChili\u2019s claimed the 19th hole, IAMS gave dogs their own 26.2-mile challenge and Stella Artois sent David Beckham into the intimidating world of \u2018The Gentlemen.\u2019<\/p>\n
The casual dining chain takes over a public golf course with margaritas, Triple Dippers and a Rhoback collection made for golfers who know the clubhouse is part of the game.<\/p>\n
Why it works:<\/p>\n
Golf has become fertile ground for brands chasing a younger, more social audience, and Chili\u2019s finds a natural place within that culture. Its \u2018Chili\u2019s Golf Club\u2019 takes over DeBell Golf Club, a public course in Burbank, California, and builds the experience around the 19th hole, where golfers gather after a round. For two days, the clubhouse serves Chili\u2019s staples alongside Transfusion and Tee Time margaritas, while a campaign film celebrates the everyday golfer with appearances from Wesley Bryan, Caleb Pressley and Jena Sims Koepka.<\/p>\n
The experience also gives Chili\u2019s an easy way into golf fashion through a limited-edition collaboration with active-lifestyle brand Rhoback. Polos, Q-zips, hoodies and hats carry a custom Chili\u2019s Golf Club crest, making the restaurant feel like a genuine golf brand for the weekend. Choosing a public municipal course fits Chili\u2019s approachable personality particularly well. Food, drinks, friends and embellished stories from the day\u2019s round already belong to the 19th-hole ritual, giving Chili\u2019s a role that feels remarkably natural.<\/p>\n
IAMS gives four-legged training partners their own marathon<\/p>\n
The dog food brand teams with Strava and Olympic and Paralympic champions Tara Davis-Woodhall and Hunter Woodhall for a 26.2-mile challenge built for runners and their dogs.<\/p>\n
Why it works:<\/p>\n
Anyone training for a marathon knows the race itself accounts for only a fraction of the miles. IAMS puts the spotlight on the dogs that often accompany runners for the rest of them. The month-long \u2018IAMS Dog Run Marathon\u2019 asks people and their dogs to log 26.2 miles together on Strava throughout September, using the platform\u2019s Pet Tag feature to track each walk or run. Gold medalists Tara Davis-Woodhall and Hunter Woodhall join the campaign with their dogs, Milo and Winnie, bringing genuine running credentials and their own four-legged training partners to the idea.<\/p>\n
The challenge gives IAMS a useful role in an activity its customers already share with their pets, while the 26.2-mile goal makes everyday walks feel like part of a bigger achievement. The brand also connects its high-protein dog food with canine activity and recovery, while a 5K daily cap keeps pet safety built into the experience. A $10,000 training bonus, 26 bags of IAMS food and the chance for the winning dog\u2019s face to appear on shirts worn by the Woodhalls add some playful marathon-day glory. It\u2019s participation-led marketing with a simple proposition \u2013 if your dog trains with you, they deserve a finish line too.<\/p>\n
Rock Face asks festivalgoers to join \u2018The Great Unwashed\u2019![](\"https:\/\/www.europesays.com\/golf\/wp-content\/uploads\/2026\/08\/rockface-festival-ooh-3.png\"\/)
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The men\u2019s grooming brand puts its 72-hour deodorant claim to the test by encouraging Reading and Leeds festivalgoers to skip the showers.<\/p>\n
Why it works:<\/p>\n
Few places offer a better proving ground for 72-hour deodorant than a music festival. Rock Face builds its first multichannel campaign around that product truth, asking Reading and Leeds festivalgoers to join \u2018The Great Unwashed\u2019 and spend three days relying on its antiperspirant. Chief executive James Wilkinson fronts the campaign himself, complete with a petition calling for better festival facilities, while outdoor ads, social and influencer activity bring the challenge to an audience already familiar with the realities of festival hygiene.<\/p>\n
Created by independent agency Unbound, the campaign takes an existing festival behavior and gives Rock Face a playful way to demonstrate what its product promises. The 72-hour claim becomes an experience people can participate in, while \u2018The Great Unwashed\u2019 gives the campaign a memorable identity with plenty of room for social content. Tying the joke to a call for better campsite facilities adds another dimension, giving festivalgoers something to rally around while Rock Face gets its deodorant into one of the toughest real-world tests it could ask for.<\/p>\n
Stonyfield gives humans a taste of the organic cow life![](\"https:\/\/www.europesays.com\/golf\/wp-content\/uploads\/2026\/08\/screenshot-2026-08-28-at-9-31-59-pm.png\"\/)
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The yogurt brand opens a cow-inspired spa in Maine, using massages, meditation and pasture pedicures to show what organic animal care looks like.<\/p>\n
Why it works:<\/p>\n
Organic farming standards can feel far removed from the yogurt aisle, so Stonyfield makes them tangible through an experience people already understand \u2013 a spa day. The \u2018Organic Cow Spa\u2019 at Rainbow Valley Farm in Maine translates cow-care practices into human treatments, including massage and peppermint aromatherapy inspired by grooming routines, a foot soak based on hoof care and a meditation trail modeled on time spent grazing outdoors. Guests can even cuddle the cows, putting the animals behind Stonyfield\u2019s products at the center of the experience.<\/p>\n
The playful premise carries a useful piece of education. USDA organic standards require cows to spend at least 120 days each year grazing on pasture, and Stonyfield charges $120 for the experience as a nod to that requirement. By translating farming practices into treatments people can experience themselves, the brand gives \u2018organic\u2019 a more concrete meaning and shows some of the care that certification represents. The spa-day hook earns attention, while the farm itself supplies the substance behind it.<\/p>\n
\n Want to go deeper? Ask The Drum<\/p>\n
Right Guard decides every other deodorant is \u2018Wrong Guard\u2019<\/p>\n
The 65-year-old antiperspirant brand uses its own name to make a remarkably simple pitch to a new generation of men.<\/p>\n
Why it works:<\/p>\n
Right Guard has a name practically begging to be used this way. Its new campaign from Party Land labels every competing deodorant \u2018Wrong Guard,\u2019 creating an immediate comparison built around two things the brand wants younger men to remember \u2013 sweat protection and price. A series of deliberately straightforward films carries the joke through lines including \u2018Wrong Guard, bad. Right Guard, right,\u2019 while another promises that a working man using Right Guard can reduce \u2018blood, sweat and tears\u2019 to simply \u2018blood and tears.\u2019<\/p>\n
The simplicity becomes especially useful for a 65-year-old brand seeking relevance with 18-to-24-year-old men who have little familiarity with it. Right Guard can introduce itself, communicate what the product does and give people an easy-to-remember line in the same breath. Party Land also taps into the brand\u2019s long history with humor while giving it a campaign platform that can stretch across streaming, social, digital and Reddit. The name does most of the creative heavy lifting, which may be exactly what makes \u2018If It\u2019s Not Right Guard, It\u2019s Wrong Guard\u2019 so easy to remember.<\/p>\n
McDonald\u2019s sends gaming\u2019s biggest characters on a side mission<\/p>\n
The fast-food giant brings six Microsoft and Xbox franchises into the real world for a limited-edition menu and a chaotic trip to the Golden Arches.<\/p>\n
Why it works:<\/p>\n