In case you\u2019ve somehow missed all of this, a quick tl;dr: Good Good, one of YouTube\u2019s most well-known golf channels, collabed with golf equipment company Callaway to create and distribute its own official driver. But the ad Good Good produced (and Callaway approved) to promote the driver featured Good Good co-founder Garrett Clark shoving former pro golfer\/influencer Alexis Miestowski to the ground and then leaning over her, telling her to never touch his driver.<\/p>\n
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The ad received immediate backlash, with critics saying it promoted violence against women. Good Good deleted it, but the damage was done: Callaway dissolved their three-year deal, shops pulled Good Good merch<\/a>, Good Good pulled out of a splashy $6 million PGA Tour sponsorship, and the Golf Channel cancelled Big Break x Good Good, a fully filmed season that was supposed to reboot the channel\u2019s iconic reality show with Good Good as stars.<\/p>\n In the wake of the ad\u2019s deletion, Clark said its premise was inspired by Curry Barker\u2018s blockbuster Obsession. The implication was supposed to be that anyone who touched the driver became zealously possessive of and devoted to it, Christine-style.<\/p>\n That clearly did not come across to the majority of viewers, and now Good Good\u2013which has 2.1 million subscribers and gets around ~15 million views a month\u2013is getting pummeled with fallout.<\/p>\n It\u2019s not clear if Clark is one of the people Kendrick was referring to when he said employees responsible have been dismissed from Good Good. Clark, as we mentioned above, co-founded Good Good in 2020 alongside Kendrick, Stephen Castaneda, and Matt Scharff.<\/p>\n