{"id":61998,"date":"2026-09-06T03:09:15","date_gmt":"2026-09-06T03:09:15","guid":{"rendered":"https:\/\/www.europesays.com\/golf\/61998\/"},"modified":"2026-09-06T03:09:15","modified_gmt":"2026-09-06T03:09:15","slug":"wilson-golf-gm-sends-words-of-warning-to-rival-companies","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/golf\/61998\/","title":{"rendered":"Wilson Golf GM sends words of warning to rival companies"},"content":{"rendered":"

\t\t\t\tWilson are the most successful golf company of all time, and while their presence has faded at the top, they\u2019re dedicated to making their way back as they enter \u201cA New Era\u201d<\/p>\n

Wilson are one of the biggest names in sports, and they have been ever since they were founded in 1914. Nearly two decades later, in 1933, Wilson first dipped their toes into the golf market with the iconic R-90 sand wedge. Fast forward nearly a century, and still to this date, Wilson are the most successful company in the game having notched up 62 major victories.<\/p>\n

The Chicago-based golf giants are well aware of their impressive history, but they don\u2019t want to let their legacy define their future. Heading into 2025, Wilson are entering \u201cA New Era\u201d with their latest golf equipment including the Duo Soft<\/a> and Triad golf balls<\/a>, along with their new range of clubs set to debut on January 29.<\/p>\n

\t\t\t\t\"Wilson<\/p>\n

As Wilson enters their new era, they\u2019re targeting the next generation ball strikers, like Ben Kruper and Ashton Gaulin. With Bob Thurman, Global General Manager (GM) of Golf at the helm, there\u2019s a real belief that Wilson can return to the pinnacle of the sport. <\/p>\n

\u201cAt the very heart, we just want to make really good stuff. That\u2019s what I do. I\u2019ve done it all my life. I want to make the best golf club possible,\u201d said Thurman. <\/p>\n

In 2023, Thurman was dually appointed as the Global GM of Wilson Golf. He now carries out this role alongside his other position as the Global Vice President (VP) of Research & Development (R&D). Within both roles, he leads in the innovation and advanced research and development of high-performance sports equipment. Before becoming the Global VP of R&D, Thurman spent over a decade in the Wilson Golf business, with a passion and dedication for making high-performing golf equipment. <\/p>\n

Wilson have never stopped producing quality golf equipment, and that\u2019s apparent considering they have an impressive roster of Tour players across both sides of the pond. However, with the emergence of companies like TaylorMade, Callaway, Ping, and Cobra it did rock the boat at Wilson.<\/p>\n

Thurman said, \u201cWhen I started with the company in 1992, we were No.1. Then, other companies started appearing and all of a sudden there were a lot more brands. And we probably lost our way through that era. We got disrupted.<\/p>\n

\u201cBut now we\u2019re undisrupted. So beware. We\u2019ve been around for 100 years, we\u2019ll be around for 100 more.\u201d<\/p>\n

To help Wilson appeal to the \u201cOn-point golfer\u201d they\u2019ve launched a brand-new marketing campaign. Their powerful \u201cPlay Original\u201d marketing campaign resonates with avid golfers constantly chasing a better comprehension of their game, the game, and themselves. Wilson defines the golfers they\u2019re targeting as being purists who respect tradition but aren\u2019t bound by it, they play for the love of the game, they\u2019re optimistic, dedicated, and strive for excellence, they\u2019re trendsetters and confident ball-strikers, and they have an effortless, athletic, and informal style. <\/p>\n

Wilson is a name that\u2019s familiar to every person with an interest in sports. While the young and athletic golfers Wilson are targeting might be unaware of their lucrative history, they\u2019re well aware of their position in other sports, such as football, baseball, basketball, and tennis. Wilson are hoping to lean on their position as the No.1 company in those sports to help propel them back to the top in golf. <\/p>\n

\u201cThis new era is a philosophy,\u201d said Thurman. \u201cIt\u2019s a philosophy about making the world\u2019s best equipment. That\u2019s really what we\u2019re trying to do. There\u2019s nothing more pure than that. It\u2019s very pure.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Wilson are the most successful golf company of all time, and while their presence has faded at the…\n","protected":false},"author":2,"featured_media":61999,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3029],"tags":[3151],"class_list":["post-61998","post","type-post","status-publish","format-standard","has-post-thumbnail","category-wilson-golf","tag-wilson-golf"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/posts\/61998","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/comments?post=61998"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/posts\/61998\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/media\/61999"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/media?parent=61998"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/categories?post=61998"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/golf\/wp-json\/wp\/v2\/tags?post=61998"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}