{"id":113898,"date":"2026-05-26T10:34:07","date_gmt":"2026-05-26T10:34:07","guid":{"rendered":"https:\/\/www.europesays.com\/hu\/113898\/"},"modified":"2026-05-26T10:34:07","modified_gmt":"2026-05-26T10:34:07","slug":"tech-bezarja-az-otp-a-fizz-hu-webaruhazat","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/hu\/113898\/","title":{"rendered":"Tech: Bez\u00e1rja az OTP a fizz.hu web\u00e1ruh\u00e1zat"},"content":{"rendered":"<p>Bez\u00e1rja az OTP a <a href=\"https:\/\/hvg.hu\/gazdasag\/20230711_Fizz_OTP_webaruhaz\" target=\"_self\" rel=\"nofollow noopener\">2023-ban ind\u00edtott<\/a> e-kereskedelmi fel\u00fclet\u00e9t, a fizz.hu-t \u2013 k\u00f6z\u00f6lte a p\u00e9nzint\u00e9zet.<\/p>\n<p>Az OTP az e-kereskedelmi piac elm\u00falt \u00e9vekben tapasztalt \u201ejelent\u0151s \u00e1talakul\u00e1s\u00e1val\u201d magyar\u00e1zza a d\u00f6nt\u00e9st. \u201eA rem\u00e9lt n\u00f6veked\u00e9s elmaradt, \u00e9s a kedvez\u0151tlen makrok\u00f6rnyezet mellett a verseny nem v\u00e1rt m\u00f3don alakult, amikor \u00faj, glob\u00e1lis \u00e9s region\u00e1lis szerepl\u0151k l\u00e9ptek be Magyarorsz\u00e1gra\u201d \u2013 \u00edrj\u00e1k, megjegyezve, hogy annak idej\u00e9n a piacvezet\u0151 e-kereskedelmi poz\u00edci\u00f3 megszerz\u00e9se volt a c\u00e9ljuk.<\/p>\n<p>Mostanra azonban \u201eannyira elt\u00e1volodott az eredeti c\u00e9l el\u00e9r\u00e9se a tervez\u00e9si id\u0151t\u00e1vt\u00f3l, hogy a p\u00e9nz\u00fcgyi racionalit\u00e1s jegy\u00e9ben az OTP Csoport az e-piact\u00e9r bez\u00e1r\u00e1sa mellett d\u00f6nt\u00f6tt\u201d. A p\u00e9nzint\u00e9zet hamarosan megkezdi az \u00fcgyfelek, valamint a keresked\u0151 partnerek t\u00e1j\u00e9koztat\u00e1s\u00e1t a le\u00e1ll\u00e1ssal kapcsolatban.<\/p>\n<p>A c\u00e9g nem azonnal, hanem \u201efokozatosan, tervezett m\u00f3don\u201d z\u00e1rja be a platformot, amely tapasztalataink szerint jelen sorok \u00edr\u00e1sakor m\u00e9g el\u00e9rhet\u0151 \u00e9s haszn\u00e1lhat\u00f3 \u2013 semmilyen figyelmeztet\u00e9s nincs arra vonatkoz\u00f3an, hogy hamarosan megsz\u0171nik a fel\u00fclet.<\/p>\n<p>Ha m\u00e1skor is tudni szeretne hasonl\u00f3 dolgokr\u00f3l, l\u00e1jkolja <a href=\"https:\/\/www.facebook.com\/hvg.tech\" title=\"https:\/\/www.facebook.com\/hvg.tech\" target=\"_blank\" rel=\"noopener nofollow\">a HVG Tech rovat\u00e1nak Facebook-oldal\u00e1t<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Bez\u00e1rja az OTP a 2023-ban ind\u00edtott e-kereskedelmi fel\u00fclet\u00e9t, a fizz.hu-t \u2013 k\u00f6z\u00f6lte a p\u00e9nzint\u00e9zet. Az OTP az e-kereskedelmi&hellip;\n","protected":false},"author":2,"featured_media":113899,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[6],"tags":[77,12103,37104,37105,44,42,40,43,41,1571,3924,629,37106],"class_list":["post-113898","post","type-post","status-publish","format-standard","has-post-thumbnail","category-magyarorszag","tag-bezaras","tag-e-kereskedelem","tag-fizz","tag-fizz-hu","tag-hu","tag-hungarian","tag-hungary","tag-magyar","tag-magyarorszag","tag-otp","tag-otp-bank","tag-tech","tag-webaruhaz"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@hu\/116640433298879611","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/hu\/wp-json\/wp\/v2\/posts\/113898","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/hu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/hu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/hu\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/hu\/wp-json\/wp\/v2\/comments?post=113898"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/hu\/wp-json\/wp\/v2\/posts\/113898\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/hu\/wp-json\/wp\/v2\/media\/113899"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/hu\/wp-json\/wp\/v2\/media?parent=113898"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/hu\/wp-json\/wp\/v2\/categories?post=113898"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/hu\/wp-json\/wp\/v2\/tags?post=113898"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}