{"id":114018,"date":"2026-05-26T12:13:07","date_gmt":"2026-05-26T12:13:07","guid":{"rendered":"https:\/\/www.europesays.com\/hu\/114018\/"},"modified":"2026-05-26T12:13:07","modified_gmt":"2026-05-26T12:13:07","slug":"telex-beszantja-az-otp-a-fizz-webshopot","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/hu\/114018\/","title":{"rendered":"Telex: Besz\u00e1ntja az OTP a Fizz webshopot"},"content":{"rendered":"<p><a href=\"https:\/\/telex.hu\/szerzo\/patakfalvi-dora\" class=\"author__avatar\" rel=\"nofollow noopener\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/www.europesays.com\/hu\/wp-content\/uploads\/2026\/05\/1779797587_185_1698223042-temp-NofeMF_avatar@4x.jpg\" alt=\"Patakfalvi D\u00f3ra\" class=\"avatar\" loading=\"lazy\"\/><\/a><\/p>\n<p>A \u201ep\u00e9nz\u00fcgyi racionalit\u00e1s jegy\u00e9ben\u201d megsz\u00fcnteti a <a href=\"https:\/\/telex.hu\/gazdasag\/2024\/06\/27\/elindult-az-otp-bank-uj-webshopja-fizz-hu\" class=\"\" rel=\"nofollow noopener\" target=\"_blank\">k\u00e9t \u00e9vvel ezel\u0151tt ind\u00edtott<\/a> online kereskedelmi platformj\u00e1t az OTP Csoport. A c\u00e9g k\u00f6zlem\u00e9nye szerint a fizz.hu-t egyfajta startupk\u00e9nt alap\u00edtott\u00e1k azzal a c\u00e9llal, hogy piacvezet\u0151 e-kereskedelmi poz\u00edci\u00f3t szerezzenek egy sz\u00e9lesebb \u00fcgyf\u00e9lk\u00f6r megsz\u00f3l\u00edt\u00e1s\u00e1val. Az e-kereskedelmi piac viszont az elm\u00falt \u00e9vekben jelent\u0151sen \u00e1talakult, a rem\u00e9lt n\u00f6veked\u00e9s pedig elmaradt, \u00e9s a kedvez\u0151tlen makrok\u00f6rnyezet mellett m\u00e9g glob\u00e1lis \u00e9s region\u00e1lis szerepl\u0151k is \u00e9rkeztek Magyarorsz\u00e1gra. \u00cdgy annyira elt\u00e1volodtak a c\u00e9ljuk el\u00e9r\u00e9s\u00e9t\u0151l, hogy az OTP Csoport az e-piact\u00e9r bez\u00e1r\u00e1sa mellett d\u00f6nt\u00f6tt.<\/p>\n<p>A <a href=\"https:\/\/forbes.hu\/uzlet\/csanyiek-webshopja-lehuzza-a-rolot-tavaly-85-milliard-forintos-veszteseget-konyveltek-el\/\" target=\"_blank\" rel=\"nofollow noopener\">Forbes<\/a> k\u00f6zben arr\u00f3l \u00edr, a 2025-\u00f6s gazdas\u00e1gi adataikat l\u00e1tva val\u00f3ban nem v\u00e1ratlan a bank l\u00e9p\u00e9se, mivel tavaly 8,5 milli\u00e1rd forintos vesztes\u00e9get k\u00f6nyveltek el.<\/p>\n<p>A versenyt\u00e1rsakkal (pl. eMAG, Alza vagy Pepita) szemben a Fizznek nem volt saj\u00e1t \u00e1ruk\u00e9szlete vagy rakt\u00e1rhelyis\u00e9ge, az oldal egy olyan piact\u00e9rk\u00e9nt m\u0171k\u00f6d\u00f6tt, ami a keresked\u0151k, a gy\u00e1rt\u00f3k \u00e9s a v\u00e1s\u00e1rl\u00f3k k\u00f6z\u00f6tt k\u00f6zvet\u00edtett. \u00cdgy fordulhatott el\u0151, hogy a Fizzen ugyanazt a term\u00e9ket ak\u00e1r t\u00f6bb keresked\u0151 is \u00e1rulhatta, a vev\u0151 az \u00e1r vagy a sz\u00e1ll\u00edt\u00e1si id\u0151 f\u00fcggv\u00e9ny\u00e9ben v\u00e1logathatott az aj\u00e1nlatok k\u00f6z\u00f6tt.<\/p>\n<p>Az OTP szerint a Fizz bez\u00e1r\u00e1s\u00e1r\u00f3l igyekeznek t\u00e1j\u00e9koztatni az \u00fcgyfeleiket, valamint a keresked\u0151 partnereiket, \u00e9s minden sz\u00fcks\u00e9ges l\u00e9p\u00e9st megtesznek az\u00e9rt, hogy az \u00e1tmenet \u201ekorrekt \u00e9s \u00e1tl\u00e1that\u00f3\u201d legyen.<\/p>\n","protected":false},"excerpt":{"rendered":"A \u201ep\u00e9nz\u00fcgyi racionalit\u00e1s jegy\u00e9ben\u201d megsz\u00fcnteti a k\u00e9t \u00e9vvel ezel\u0151tt ind\u00edtott online kereskedelmi platformj\u00e1t az OTP Csoport. A c\u00e9g&hellip;\n","protected":false},"author":2,"featured_media":114019,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[33],"tags":[77,37104,38,63,35,37,44,42,40,43,41,34,1571,36,39,25953],"class_list":["post-114018","post","type-post","status-publish","format-standard","has-post-thumbnail","category-hirek","tag-bezaras","tag-fizz","tag-focimek","tag-gazdasag","tag-headlines","tag-hirek","tag-hu","tag-hungarian","tag-hungary","tag-magyar","tag-magyarorszag","tag-news","tag-otp","tag-top-stories","tag-vezeto-hirek","tag-webshop"],"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/hu\/wp-json\/wp\/v2\/posts\/114018","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/hu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/hu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/hu\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/hu\/wp-json\/wp\/v2\/comments?post=114018"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/hu\/wp-json\/wp\/v2\/posts\/114018\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/hu\/wp-json\/wp\/v2\/media\/114019"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/hu\/wp-json\/wp\/v2\/media?parent=114018"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/hu\/wp-json\/wp\/v2\/categories?post=114018"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/hu\/wp-json\/wp\/v2\/tags?post=114018"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}